{"id":45801,"date":"2019-09-19T16:26:40","date_gmt":"2019-09-19T16:26:40","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=45801"},"modified":"2024-05-01T22:52:39","modified_gmt":"2024-05-01T22:52:39","slug":"steve-wants-to-use-google-display-ads-to-reach-new-customers-who-are-looking-to-purchase-products-similar-to-his-which-audience-type-should-steve-try-to-reach-to-meet-his-marketing-goal","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/steve-wants-to-use-google-display-ads-to-reach-new-customers-who-are-looking-to-purchase-products-similar-to-his-which-audience-type-should-steve-try-to-reach-to-meet-his-marketing-goal\/","title":{"rendered":"Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?"},"content":{"rendered":"<p>Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>In-Market audiences<\/strong><\/span><\/li>\n<li>Demographic targeting<\/li>\n<li>Custom Affinity audiences<\/li>\n<li>Similar Audiences<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answer is\u00a0<strong>In-Market audiences<\/strong>. In-Market audiences consist of users who have demonstrated an active interest in purchasing specific products or services related to Steve\u2019s offerings. By targeting In-Market audiences, Steve can effectively reach potential customers who are actively researching or considering making a purchase similar to his products. These audiences are more likely to convert as they are already displaying a strong intent to buy, making them highly valuable targets for Steve\u2019s marketing efforts. By focusing on In-Market audiences, Steve can efficiently allocate his advertising budget towards reaching users who are more likely to engage with his ads and ultimately make a purchase, thus maximizing the effectiveness and ROI of his Google Display Ads campaign in acquiring new customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal? In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences &nbsp; Explanation: The correct answer is\u00a0In-Market audiences. In-Market audiences consist of users who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-45801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSteve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. 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