{"id":45805,"date":"2019-09-19T16:36:50","date_gmt":"2019-09-19T16:36:50","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=45805"},"modified":"2024-05-01T22:17:46","modified_gmt":"2024-05-01T22:17:46","slug":"lauren-has-chosen-influence-consideration-as-the-marketing-objective-in-her-google-display-ads-campaign-which-two-targeting-options-are-a-good-fit-for-laurens-campaign-ch","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/lauren-has-chosen-influence-consideration-as-the-marketing-objective-in-her-google-display-ads-campaign-which-two-targeting-options-are-a-good-fit-for-laurens-campaign-ch\/","title":{"rendered":"Lauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.) Select All Correct Responses"},"content":{"rendered":"<p>Lauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.)<\/p>\n<p>Select All Correct Responses<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Similar Audiences<\/strong><\/span><\/li>\n<li>Demographic targeting<\/li>\n<li>Dynamic remarketing<\/li>\n<li>Custom Affinity Audiences<\/li>\n<li><span style=\"color: #008000;\"><strong>Custom Intent audiences<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answers are\u00a0<strong>\u2018Similar Audiences\u2019<\/strong>\u00a0and\u00a0<strong>\u2018Custom Intent audiences.\u2019<\/strong>\u00a0When Lauren selects \u2018Influence consideration\u2019 as her marketing objective in her Google Display Ads campaign, it implies that she aims to engage with users who may be interested in her products or services but haven\u2019t made a purchase decision yet. Similar Audiences is a suitable targeting option as it helps Lauren reach new users who share characteristics or behaviors similar to those of her existing customers or website visitors, expanding her reach to potential customers who are likely to be interested in what she offers. Additionally, Custom Intent audiences can effectively complement her campaign objective by allowing her to target users based on their demonstrated intent, such as specific keywords they\u2019ve searched for, websites they\u2019ve visited, or apps they\u2019ve used. By targeting users showing relevant interests or actively researching related topics, Lauren can effectively influence their consideration and encourage them to explore her offerings further, ultimately driving engagement and increasing the likelihood of conversion. These targeting options align closely with her campaign objective, enabling her to tailor her advertising efforts towards users who are more inclined to consider her products or services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.) Select All Correct Responses Similar Audiences Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences &nbsp; Explanation: The correct answers are\u00a0\u2018Similar Audiences\u2019\u00a0and\u00a0\u2018Custom Intent audiences.\u2019\u00a0When Lauren selects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-45805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fLauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.) Select All Correct Responses - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Lauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.) Select All Correct Responses \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/lauren-has-chosen-influence-consideration-as-the-marketing-objective-in-her-google-display-ads-campaign-which-two-targeting-options-are-a-good-fit-for-laurens-campaign-ch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fLauren has chosen \u201cInfluence consideration\u201d as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren\u2019s campaign? (Choose two.) 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