{"id":46066,"date":"2019-09-26T12:08:32","date_gmt":"2019-09-26T12:08:32","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46066"},"modified":"2022-04-10T13:04:43","modified_gmt":"2022-04-10T13:04:43","slug":"youre-serving-on-a-marketing-team-for-an-online-client-and-youve-been-asked-to-create-a-list-of-key-performance-indicators-kpis-to-help-improve-the-effectiveness-of-a-current-onli","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/youre-serving-on-a-marketing-team-for-an-online-client-and-youve-been-asked-to-create-a-list-of-key-performance-indicators-kpis-to-help-improve-the-effectiveness-of-a-current-onli\/","title":{"rendered":"You\u2019re serving on a marketing team for an online client, and you\u2019ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)"},"content":{"rendered":"<p id=\"9bca\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">You\u2019re serving on a marketing team for an online client, and you\u2019ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign.<\/p>\n<p id=\"187e\" class=\"kd ke cv bc kf b kg mw ki mx kk my km mz ko na kq\">What are two guiding principles that will help you create these KPIs? (Choose two.)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"8a59\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">KPIs are available once an ad campaign is complete.<\/li>\n<li id=\"36e5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">KPIs are media-channel specific.<\/li>\n<li id=\"eab0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">KPIs should be chosen from one metric for a campaign.<\/li>\n<li id=\"089c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\"><span style=\"color: #008000;\"><strong>KPIs are quantifiable over a period of time.<\/strong><\/span><\/li>\n<li id=\"70e8\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\"><span style=\"color: #008000;\"><strong>A KPI is a measurement of success.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re serving on a marketing team for an online client, and you\u2019ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.) &nbsp; KPIs are available once an ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[287],"tags":[],"class_list":{"0":"post-46066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-measurement-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYou\u2019re serving on a marketing team for an online client, and you\u2019ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. 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