{"id":46264,"date":"2019-09-28T09:17:51","date_gmt":"2019-09-28T09:17:51","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46264"},"modified":"2019-09-28T09:17:51","modified_gmt":"2019-09-28T09:17:51","slug":"mary-feels-confident-managing-google-search-campaigns-and-is-interested-in-extending-her-marketing-reach-with-the-help-of-google-display-ads-shes-trying-to-decide-whether-to-create-a-standar","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/mary-feels-confident-managing-google-search-campaigns-and-is-interested-in-extending-her-marketing-reach-with-the-help-of-google-display-ads-shes-trying-to-decide-whether-to-create-a-standar\/","title":{"rendered":"Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?"},"content":{"rendered":"<p id=\"778e\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign.<\/p>\n<p id=\"8e04\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Why would Mary choose Standard Display campaigns over Smart Display campaigns?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"0043\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">She prefers minimal input and relies on automated solutions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"bfce\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">She\u2019s interested in in-depth reporting without managing the campaigns.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"bb34\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>She wants full control over all aspects of her Display campaigns.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"4158\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">She wants to deliver both Search and Display Ads from the same campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? &nbsp; She prefers minimal input and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fMary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/mary-feels-confident-managing-google-search-campaigns-and-is-interested-in-extending-her-marketing-reach-with-the-help-of-google-display-ads-shes-trying-to-decide-whether-to-create-a-standar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fMary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She\u2019s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. 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