{"id":46296,"date":"2019-09-28T13:07:48","date_gmt":"2019-09-28T13:07:48","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46296"},"modified":"2024-05-01T17:13:49","modified_gmt":"2024-05-01T17:13:49","slug":"adam-has-determined-that-drive-action-is-the-appropriate-marketing-objective-for-his-new-display-campaign-what-are-two-relevant-options-he-might-use-to-reach-his-goal-choose-two","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/adam-has-determined-that-drive-action-is-the-appropriate-marketing-objective-for-his-new-display-campaign-what-are-two-relevant-options-he-might-use-to-reach-his-goal-choose-two\/","title":{"rendered":"Adam has determined that \u201cDrive action\u201d is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)"},"content":{"rendered":"<p id=\"517d\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Adam has determined that \u201cDrive action\u201d is the appropriate marketing objective for his new Display campaign.<\/p>\n<p id=\"fa72\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">What are two relevant options he might use to reach his goal? (Choose two.)<\/p>\n<ul>\n<li id=\"c72d\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">Affinity Audiences<\/li>\n<li id=\"76e4\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>Standard remarketing<\/strong><\/span><\/li>\n<li id=\"068d\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Demographic targeting<\/li>\n<li id=\"84a4\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Custom Intent audiences<\/li>\n<li id=\"bca9\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><strong><span style=\"color: #008000;\">Dynamic remarketing<\/span><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: For Adam\u2019s new Display campaign with the marketing objective of \u2018Drive action,\u2019 two relevant options he might use to reach his goal are\u00a0<strong>Dynamic remarketing<\/strong>\u00a0and\u00a0<strong>Standard remarketing<\/strong>. Dynamic remarketing allows advertisers to show personalized ads to users based on their past interactions with the advertiser\u2019s website or app, showcasing products or services that they previously viewed but didn\u2019t purchase. This targeting option is highly effective in driving action by re-engaging users with tailored ads that remind them of products they showed interest in, prompting them to return and complete their purchase. Similarly, Standard remarketing targets users who have previously visited Adam\u2019s website or app, regardless of the specific actions they took. By displaying ads to these users as they browse other websites or use other apps across the Google Display Network, Standard remarketing helps keep Adam\u2019s brand top of mind and encourages users to revisit his site and take desired actions. Both Dynamic and Standard remarketing are valuable strategies for driving action by re-engaging with users who have already expressed interest in Adam\u2019s products or services, thereby increasing the likelihood of conversions and achieving his campaign objective. Therefore, selecting Dynamic remarketing and Standard remarketing as relevant options aligns with Adam\u2019s goal of driving action through targeted remarketing efforts aimed at re-engaging interested users and prompting them to take desired actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam has determined that \u201cDrive action\u201d is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Affinity Audiences Standard remarketing Demographic targeting Custom Intent audiences Dynamic remarketing &nbsp; Explanation: For Adam\u2019s new Display campaign with the marketing objective of \u2018Drive action,\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAdam has determined that \u201cDrive action\u201d is the appropriate marketing objective for his new Display campaign. 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