{"id":46300,"date":"2019-09-28T13:19:25","date_gmt":"2019-09-28T13:19:25","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46300"},"modified":"2024-05-01T21:53:35","modified_gmt":"2024-05-01T21:53:35","slug":"frank-runs-a-scuba-diving-business-that-offers-lessons-and-sells-scuba-diving-equipment-frank-wants-to-engage-with-users-who-are-researching-scuba-diving-lessons-which-marketing-objective-should-fra","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/frank-runs-a-scuba-diving-business-that-offers-lessons-and-sells-scuba-diving-equipment-frank-wants-to-engage-with-users-who-are-researching-scuba-diving-lessons-which-marketing-objective-should-fra\/","title":{"rendered":"Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?"},"content":{"rendered":"<p id=\"2e18\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.<\/p>\n<p id=\"94ff\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Which marketing objective should Frank choose when creating his Display campaign?<\/p>\n<ul>\n<li id=\"6fa9\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">Build awareness<\/li>\n<li id=\"55e4\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>Influence consideration<\/strong><\/span><\/li>\n<li id=\"9daf\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Drive action<\/li>\n<li id=\"08e0\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Increase sales<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: When creating his Display campaign for his scuba-diving business, Frank should choose the marketing objective of\u00a0<strong>Influence consideration<\/strong>. This objective aligns perfectly with Frank\u2019s goal of engaging with users who are researching scuba-diving lessons. \u2018Influence consideration\u2019 aims to persuade potential customers to explore and consider Frank\u2019s offerings further, encouraging them to move along the decision-making process and ultimately choose his business for their scuba-diving needs. By selecting this objective, Frank can effectively reach users who are actively researching scuba-diving lessons, whether they are exploring different options or comparing providers. Through engaging ad creatives and relevant messaging, Frank can influence these users\u2019 consideration and increase the likelihood of them choosing his scuba-diving business for lessons and equipment. This marketing objective is well-suited for Frank\u2019s campaign as it focuses on nurturing potential customers during the consideration phase, driving them towards making a decision in favor of his business. Therefore, selecting \u2018Influence consideration\u2019 as the marketing objective for his Display campaign is the most appropriate choice for Frank to achieve his goal of engaging with users researching scuba-diving lessons effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Build awareness Influence consideration Drive action Increase sales &nbsp; Explanation: When creating his Display campaign for his scuba-diving business, Frank should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fFrank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. 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