{"id":46337,"date":"2019-09-28T17:57:03","date_gmt":"2019-09-28T17:57:03","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46337"},"modified":"2019-09-28T17:57:03","modified_gmt":"2019-09-28T17:57:03","slug":"rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light\/","title":{"rendered":"Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?"},"content":{"rendered":"<p id=\"8e80\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.<\/p>\n<p id=\"1a08\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Which automated bidding strategy should Rashid consider using?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"7133\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">Maximize conversions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"a88b\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Target return on ad spend (Target ROAS)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"c3fc\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Enhanced cost-per-click (eCPC)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"957d\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>Target impression share<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? &nbsp; Maximize conversions &nbsp; Target return on ad spend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fRashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fRashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-28T17:57:03+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rashid-wants-to-raise-awareness-of-his-brand-and-build-campaigns-focused-on-branded-terms-he-does-not-have-much-time-to-devote-to-daily-bid-management-so-he-decided-to-use-automated-bidding-to-light\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. 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