{"id":46339,"date":"2019-09-28T18:00:28","date_gmt":"2019-09-28T18:00:28","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46339"},"modified":"2024-05-01T22:54:06","modified_gmt":"2024-05-01T22:54:06","slug":"the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/","title":{"rendered":"The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)"},"content":{"rendered":"<p id=\"4b29\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding.<\/p>\n<p id=\"96a1\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">How can automated bidding benefit advertisers? (Choose two.)<\/p>\n<ul>\n<li id=\"d6d8\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">Allows advertisers to bid only for clicks from a specific group.<\/li>\n<li id=\"3874\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>Uses machine learning to set bids, which saves time.<\/strong><\/span><\/li>\n<li id=\"d560\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Guarantees reduced conversion costs for advertisers.<\/li>\n<li id=\"b118\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>Is auction-specific to increase the chance for conversion.<\/strong><\/span><\/li>\n<li id=\"caf7\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Allows advertisers to serve ads only at specific times.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: Automated bidding offers significant benefits to advertisers in navigating the increasingly complex customer journey. Firstly, it\u00a0<strong>utilizes machine learning to set bids<\/strong>, saving advertisers time by automatically adjusting bids based on numerous factors such as user behavior, device, location, and time of day. This automation allows advertisers to focus their efforts on strategic campaign planning and optimization rather than manual bid adjustments. Secondly, automated bidding\u00a0<strong>is auction-specific<\/strong>, meaning it tailors bids to each individual auction, increasing the likelihood of securing conversions by dynamically adjusting bids based on real-time auction dynamics and user intent signals. This flexibility ensures that advertisers can effectively compete in auctions and maximize their chances of driving valuable conversions. Therefore, selecting the benefits of using machine learning to set bids and auction-specific bid adjustments accurately reflects the advantages that automated bidding offers advertisers in managing the complexities of the customer journey and optimizing their Google Ads campaigns for success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-28T18:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T22:54:06+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)\",\"datePublished\":\"2019-09-28T18:00:28+00:00\",\"dateModified\":\"2024-05-01T22:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\"},\"wordCount\":249,\"articleSection\":[\"Google Ads Display Advertising Certification Assessment Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\",\"name\":\"\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2019-09-28T18:00:28+00:00\",\"dateModified\":\"2024-05-01T22:54:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Display Advertising Certification Assessment Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-display-advertising-certification-assessment-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers","description":"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers","og_description":"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/","og_site_name":"Certification Answers","article_published_time":"2019-09-28T18:00:28+00:00","article_modified_time":"2024-05-01T22:54:06+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)","datePublished":"2019-09-28T18:00:28+00:00","dateModified":"2024-05-01T22:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/"},"wordCount":249,"articleSection":["Google Ads Display Advertising Certification Assessment Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/","url":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/","name":"\u25b7\u2764\ufe0fThe customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2019-09-28T18:00:28+00:00","dateModified":"2024-05-01T22:54:06+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/the-customer-journey-has-become-more-complex-requiring-a-dedicated-bidding-strategy-googles-solution-is-automated-bidding-how-can-automated-bidding-benefit-advertisers-choose-two\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Display Advertising Certification Assessment Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-display-advertising-certification-assessment-answers\/"},{"@type":"ListItem","position":3,"name":"The customer journey has become more complex, requiring a dedicated bidding strategy. Google\u2019s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/46339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=46339"}],"version-history":[{"count":1,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/46339\/revisions"}],"predecessor-version":[{"id":56047,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/46339\/revisions\/56047"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=46339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=46339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=46339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}