{"id":46392,"date":"2019-09-28T20:39:29","date_gmt":"2019-09-28T20:39:29","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46392"},"modified":"2024-05-01T17:14:32","modified_gmt":"2024-05-01T17:14:32","slug":"alan-has-introduced-a-new-line-of-scooters-on-his-website-and-is-using-a-google-display-ad-campaign-to-promote-them-he-selects-build-awareness-as-the-marketing-objective-for-his-cam","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/alan-has-introduced-a-new-line-of-scooters-on-his-website-and-is-using-a-google-display-ad-campaign-to-promote-them-he-selects-build-awareness-as-the-marketing-objective-for-his-cam\/","title":{"rendered":"Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. Why would Alan choose \u201cBuild awareness\u201d as his marketing objective?"},"content":{"rendered":"<p id=\"d6be\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign.<\/p>\n<p id=\"4529\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Why would Alan choose \u201cBuild awareness\u201d as his marketing objective?<\/p>\n<ul>\n<li id=\"c04d\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\">To reengage users who previously showed interest in his scooters.<\/li>\n<li id=\"b899\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">To dynamically generate ads, based on an audience\u2019s interest in scooters.<\/li>\n<li id=\"691c\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">To engage with audiences who previously bought his scooters.<\/li>\n<li id=\"0caf\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\"><span style=\"color: #008000;\"><strong>To reach a broad audience for his scooters.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answer is\u00a0<strong>To reach a broad audience for his scooters.<\/strong>\u00a0Alan chooses \u2018Build awareness\u2019 as his marketing objective because he wants to introduce his new line of scooters to a wider audience. This objective is ideal for generating exposure and creating brand awareness among potential customers who may not be familiar with his products yet. By selecting this objective, Alan aims to reach a broad audience and capture the attention of users who are interested in scooters or related products. Building awareness is crucial, especially for a new product line, as it lays the foundation for future consideration and potential conversions. Alan\u2019s goal is to increase visibility and attract new customers to his website, making \u2018Build awareness\u2019 the most appropriate marketing objective for his campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. Why would Alan choose \u201cBuild awareness\u201d as his marketing objective? To reengage users who previously showed interest in his scooters. To dynamically [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAlan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. Why would Alan choose \u201cBuild awareness\u201d as his marketing objective? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. Why would Alan choose \u201cBuild awareness\u201d as his marketing objective? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/alan-has-introduced-a-new-line-of-scooters-on-his-website-and-is-using-a-google-display-ad-campaign-to-promote-them-he-selects-build-awareness-as-the-marketing-objective-for-his-cam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAlan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. Why would Alan choose \u201cBuild awareness\u201d as his marketing objective? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects \u201cBuild awareness\u201d as the marketing objective for his campaign. 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