{"id":46410,"date":"2019-09-28T21:02:32","date_gmt":"2019-09-28T21:02:32","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46410"},"modified":"2024-05-01T22:38:30","modified_gmt":"2024-05-01T22:38:30","slug":"molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo\/","title":{"rendered":"Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?"},"content":{"rendered":"<p id=\"b79f\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.<\/p>\n<p id=\"92f0\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?<\/p>\n<ul>\n<li id=\"4c2b\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\"><span style=\"color: #008000;\"><strong>An investment of $40,000 to generate 2,000 conversions and a CPA of $20<\/strong><\/span><\/li>\n<li id=\"ada6\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">An investment of $30,000 to generate 1,500 conversions and a CPA of $20<\/li>\n<li id=\"e3a1\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">An investment of $28,000 to generate 1,400 conversions and a CPA of $20<\/li>\n<li id=\"09f8\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">An investment of $21,000 to generate 1,400 conversions and a CPA of $15<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answer is\u00a0<strong>An investment of $40,000 to generate 2,000 conversions and a CPA of $20<\/strong>. Molly\u2019s goal is to clear her remaining stock and generate more sales, even if it means increasing her CPA and investment. The Performance Planner is a valuable tool for forecasting and optimizing ad spend to achieve specific marketing goals. By increasing her investment to $40,000, Molly can generate 2,000 conversions, which aligns with her objective of clearing stock. Although the CPA increases to $20, Molly is willing to accept a higher cost per acquisition in exchange for generating more sales and clearing her inventory. This plan not only ensures that Molly achieves her desired number of conversions but also maximizes the effectiveness of her marketing budget by investing in a strategy that aligns with her business objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fMolly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fMolly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she\u2019s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-28T21:02:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T22:38:30+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/molly-wants-to-clear-her-remaining-stock-in-preparation-for-ordering-a-new-line-of-products-to-sell-as-a-result-shes-willing-to-increase-her-cpa-cost-per-acquisition-and-investment-as-lo\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. 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