{"id":46442,"date":"2019-09-29T22:25:29","date_gmt":"2019-09-29T22:25:29","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46442"},"modified":"2024-05-01T23:08:35","modified_gmt":"2024-05-01T23:08:35","slug":"what-can-the-performance-planner-recommend","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-can-the-performance-planner-recommend\/","title":{"rendered":"What can the Performance Planner recommend?"},"content":{"rendered":"<p id=\"dd1d\" class=\"nj nk ch ao an eq nl nm nn no np nq nr ns nt nu nv\">What can the Performance Planner recommend?<\/p>\n<ul>\n<li id=\"53f4\" class=\"ld le ch ao lf b lg nw li nx lk ny lm nz lo oa lq\"><span style=\"color: #008000;\"><strong>Campaign-level Target CPA (cost-per-acquisition)<\/strong><\/span><\/li>\n<li id=\"d1be\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Applying bid adjustments to specific locations<\/li>\n<li id=\"c044\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Including or excluding \u201cGoogle search partners\u201d<\/li>\n<li id=\"2e11\" class=\"ld le ch ao lf b lg lh li lj lk ll lm ln lo lp lq\">Using \u201cTarget impression share\u201d as an automated bid strategy<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answer is\u00a0<strong>\u2018Campaign-level Target CPA (cost-per-acquisition).\u2019<\/strong>\u00a0The Performance Planner can recommend campaign-level Target CPA as it is an automated bid strategy aimed at achieving a specific cost-per-acquisition (CPA) goal. This recommendation is based on historical campaign data, conversion rates, and budget allocations. Target CPA bidding allows advertisers to set a desired acquisition cost for each conversion, and Google\u2019s algorithms adjust bids in real-time to meet that target while maximizing conversions. By leveraging Target CPA bidding, advertisers can optimize their campaigns for efficiency and cost-effectiveness, ensuring that they achieve their desired acquisition goals within their specified budget constraints. Therefore, the Performance Planner may recommend this bid strategy to help advertisers effectively manage and optimize their Google Ads campaigns to meet their cost-per-acquisition objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding \u201cGoogle search partners\u201d Using \u201cTarget impression share\u201d as an automated bid strategy &nbsp; Explanation: The correct answer is\u00a0\u2018Campaign-level Target CPA (cost-per-acquisition).\u2019\u00a0The Performance Planner can recommend campaign-level Target CPA as it is an automated bid strategy aimed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-46442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat can the Performance Planner recommend? 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