{"id":46765,"date":"2019-10-03T10:22:01","date_gmt":"2019-10-03T10:22:01","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46765"},"modified":"2021-10-15T12:41:14","modified_gmt":"2021-10-15T12:41:14","slug":"as-a-digital-strategist-jared-wants-to-add-something-extra-to-his-ads-to-give-users-more-incentive-to-click-and-convert-hes-considering-using-the-two-optional-field-paths-in-the-url-component-of-t","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/as-a-digital-strategist-jared-wants-to-add-something-extra-to-his-ads-to-give-users-more-incentive-to-click-and-convert-hes-considering-using-the-two-optional-field-paths-in-the-url-component-of-t\/","title":{"rendered":"As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He&#8217;s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?"},"content":{"rendered":"<p id=\"df77\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He&#8217;s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit.<\/p>\n<p id=\"72ae\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">How many total characters can he use in each of these optional paths?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"bbe6\" class=\"kd ke cv bc kf b kg mw ki mx kk my km mz ko na kq\"><span style=\"color: #008000;\"><strong>Up to 15 characters in each<\/strong><\/span><\/li>\n<li id=\"177a\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Unlimited number of characters in each<\/li>\n<li id=\"10c0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Up to 10 characters in each<\/li>\n<li id=\"79ed\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Up to 10 characters in one and 5 in another, for a total of 15<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He&#8217;s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-46765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAs a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. 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