{"id":46867,"date":"2019-10-04T15:41:43","date_gmt":"2019-10-04T15:41:43","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=46867"},"modified":"2022-04-11T08:58:36","modified_gmt":"2022-04-11T08:58:36","slug":"rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/","title":{"rendered":"Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position?"},"content":{"rendered":"<p id=\"2c21\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position.<\/p>\n<p id=\"9b74\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">What can she do to potentially get a higher ad position?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li id=\"bf81\" class=\"kd ke cv bc kf b kg mw ki mx kk my km mz ko na kq\">Match the bid to an industry benchmark.<\/li>\n<li id=\"0f28\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\"><span style=\"color: #008000;\"><strong>Improve the ad\u2019s quality score.<\/strong><\/span><\/li>\n<li id=\"f1ad\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Decrease the number of ad groups.<\/li>\n<li id=\"792e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Increase the number of ad groups.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? &nbsp; Match the bid to an industry benchmark. Improve the ad\u2019s quality score. Decrease the number of ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-46867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T15:41:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T08:58:36+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position?\",\"datePublished\":\"2019-10-04T15:41:43+00:00\",\"dateModified\":\"2022-04-11T08:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\"},\"wordCount\":107,\"articleSection\":[\"Google Ads Search Advertising Certification Assessment Answers (Updated)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\",\"name\":\"\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2019-10-04T15:41:43+00:00\",\"dateModified\":\"2022-04-11T08:58:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Search Advertising Certification Assessment Answers (Updated)\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-search-advertising-certification-assessment-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers","description":"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers","og_description":"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/","og_site_name":"Certification Answers","article_published_time":"2019-10-04T15:41:43+00:00","article_modified_time":"2022-04-11T08:58:36+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position?","datePublished":"2019-10-04T15:41:43+00:00","dateModified":"2022-04-11T08:58:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/"},"wordCount":107,"articleSection":["Google Ads Search Advertising Certification Assessment Answers (Updated)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/","url":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/","name":"\u25b7\u2764\ufe0fRina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2019-10-04T15:41:43+00:00","dateModified":"2022-04-11T08:58:36+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/rina-notices-that-her-ads-average-cost-per-click-cpc-is-significantly-higher-than-the-industry-benchmark-but-shes-not-seeing-improvements-in-her-ads-position-what-can-sh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Search Advertising Certification Assessment Answers (Updated)","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-ads-search-advertising-certification-assessment-answers\/"},{"@type":"ListItem","position":3,"name":"Rina notices that her ad\u2019s average cost per click (CPC) is significantly higher than the industry benchmark. But she\u2019s not seeing improvements in her ad\u2019s position. What can she do to potentially get a higher ad position?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/46867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=46867"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/46867\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=46867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=46867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=46867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}