{"id":47002,"date":"2019-10-06T13:13:35","date_gmt":"2019-10-06T13:13:35","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=47002"},"modified":"2023-06-14T07:32:04","modified_gmt":"2023-06-14T07:32:04","slug":"jamie-wants-to-focus-on-selling-her-overstocked-blue-saucepans-she-sets-up-keywords-using-a-broad-match-modifier-what-are-two-ways-the-broad-match-modifier-makes-jamies-work-easier-choose","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/jamie-wants-to-focus-on-selling-her-overstocked-blue-saucepans-she-sets-up-keywords-using-a-broad-match-modifier-what-are-two-ways-the-broad-match-modifier-makes-jamies-work-easier-choose\/","title":{"rendered":"Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie\u2019s work easier? (Choose two.)"},"content":{"rendered":"<p id=\"ac2d\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.<\/p>\n<p id=\"047d\" class=\"mj mk cv bc bb ha ml mm mn mo mp mq mr ms mt mu mv\">What are two ways the broad-match modifier makes Jamie\u2019s work easier? (Choose two.)<\/p>\n<ul>\n<li id=\"cb0f\" class=\"kd ke cv bc kf b kg mw ki mx kk my km mz ko na kq\"><span style=\"color: #008000;\"><strong>She doesn\u2019t have to think of all the related saucepan keywords.<\/strong><\/span><\/li>\n<li id=\"a7d4\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">She can explicitly choose keywords to ignore.<\/li>\n<li id=\"6c31\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Her ad will only show for \u201cblue saucepans.\u201d<\/li>\n<li id=\"9b66\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\"><span style=\"color: #008000;\"><strong>She can easily select the color she wants to focus on.<\/strong><\/span><\/li>\n<li id=\"8721\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">She can choose the exact searches her keywords will match.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>Phrase match allows Jamie to target specific keywords while still showing her ads on searches that include additional terms before or after the keyword phrase. This makes Jamie\u2019s work easier in two ways. Firstly, she can easily select the color she wants to focus on, which in this case is blue saucepans. Secondly, her ads will show on searches related to the keyword meaning, ensuring that her target audience sees her ads when searching for relevant terms.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie\u2019s work easier? (Choose two.) She doesn\u2019t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-47002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fJamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. 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