{"id":4796,"date":"2016-10-03T10:31:59","date_gmt":"2016-10-03T10:31:59","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=4796"},"modified":"2016-12-02T19:35:16","modified_gmt":"2016-12-02T19:35:16","slug":"return-on-ad-spend-roas-can-be-measured-in-two-ways","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/return-on-ad-spend-roas-can-be-measured-in-two-ways\/","title":{"rendered":"Return on Ad Spend (ROAS) can be measured in two ways:"},"content":{"rendered":"<p>Return on Ad Spend (ROAS) can be measured in two ways:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A) the cost per email address and the cost per verified phone number collected<br \/>\nB) direct revenue generated and captured leads<br \/>\nC) the value your ad brings to your business and the costs associated with the purchased ad<br \/>\nD) engagement and brand visibility<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=bXvKjyZbzGc<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return on Ad Spend (ROAS) can be measured in two ways: &nbsp; &nbsp; A) the cost per email address and the cost per verified phone number collected B) direct revenue generated and captured leads C) the value your ad brings to your business and the costs associated with the purchased ad D) engagement and brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-4796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hootsuite-social-media","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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