{"id":49145,"date":"2020-05-13T11:29:22","date_gmt":"2020-05-13T11:29:22","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=49145"},"modified":"2024-06-10T15:36:01","modified_gmt":"2024-06-10T15:36:01","slug":"carol-wants-to-review-view-through-conversions-for-her-google-app-campaign-but-doesnt-know-where-to-%ef%ac%81nd-this-data-what-should-she-do","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/carol-wants-to-review-view-through-conversions-for-her-google-app-campaign-but-doesnt-know-where-to-%ef%ac%81nd-this-data-what-should-she-do\/","title":{"rendered":"Carol wants to review view-through conversions for her Google App campaign but doesn&#8217;t know where to \ufb01nd this data. What should she do?"},"content":{"rendered":"<p>Carol wants to review view-through conversions for her Google App campaign but doesn&#8217;t know where to \ufb01nd this data. What should she do?<\/p>\n<ul>\n<li>She should look at total conversions, which automatically include view-through conversions.<\/li>\n<li>View-through conversions isn&#8217;t a default column in the performance report. She should add her total interactions with her total conversions.<\/li>\n<li><span style=\"color: #008000;\"><strong>View-through conversions isn&#8217;t a default column in the performance report. She should customise her columns to include it.<\/strong><\/span><\/li>\n<li>View-through conversions isn&#8217;t a default column in the performance report. She should \ufb01nd the view-through conversions in the asset report.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>:<\/p>\n<p>The correct answer is\u00a0<strong>View-through conversions isn\u2019t a default column in the performance report. She should customise her columns to include it<\/strong>. Carol can find view-through conversions data in the Google Ads interface by customizing her columns within the performance report. View-through conversions represent instances where a user sees an ad but doesn\u2019t click on it, yet later completes a conversion (such as an app install) within a specified window. As this metric isn\u2019t included by default in the performance report, Carol needs to customize her column settings to ensure it\u2019s displayed. By doing so, she can access valuable insights into the effectiveness of her Google App campaign beyond just direct clicks, gaining a more comprehensive understanding of the campaign\u2019s impact on user behavior and conversion outcomes. This customization enables Carol to track and evaluate view-through conversions alongside other key performance metrics, empowering her to make data-driven decisions and optimize her campaign strategies effectively.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carol wants to review view-through conversions for her Google App campaign but doesn&#8217;t know where to \ufb01nd this data. What should she do? She should look at total conversions, which automatically include view-through conversions. View-through conversions isn&#8217;t a default column in the performance report. She should add her total interactions with her total conversions. View-through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[320],"tags":[],"class_list":{"0":"post-49145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-apps-certification-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fCarol wants to review view-through conversions for her Google App campaign but doesn&#039;t know where to \ufb01nd this data. What should she do? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Carol wants to review view-through conversions for her Google App campaign but doesn&#039;t know where to \ufb01nd this data. What should she do? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/carol-wants-to-review-view-through-conversions-for-her-google-app-campaign-but-doesnt-know-where-to-%ef%ac%81nd-this-data-what-should-she-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fCarol wants to review view-through conversions for her Google App campaign but doesn&#039;t know where to \ufb01nd this data. 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