{"id":51754,"date":"2023-03-21T11:10:52","date_gmt":"2023-03-21T11:10:52","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=51754"},"modified":"2023-03-22T19:11:29","modified_gmt":"2023-03-22T19:11:29","slug":"hamishs-website-isnt-getting-as-many-visitors-as-hed-like-hes-heard-that-search-engine-marketing-sem-can-help-but-isnt-sure-how-it-works-can-you-expla","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/hamishs-website-isnt-getting-as-many-visitors-as-hed-like-hes-heard-that-search-engine-marketing-sem-can-help-but-isnt-sure-how-it-works-can-you-expla\/","title":{"rendered":"Hamish\u2019s Website Isn\u2019t Getting As Many Visitors As He\u2019d Like. He\u2019s Heard That Search Engine Marketing (SEM) Can Help, But Isn\u2019t Sure How It Works. Can You Explain What SEM Enables You To Do?"},"content":{"rendered":"<p>Hamish\u2019s Website Isn\u2019t Getting As Many Visitors As He\u2019d Like. He\u2019s Heard That Search Engine Marketing (SEM) Can Help, But Isn\u2019t Sure How It Works. Can You Explain What SEM Enables You To Do?<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">(A) <\/span><b>Buy ad space on a search results page<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">(B) <\/span><b>Bid for keywords to display your content in search engines<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">(C) Tag keywords within your website content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">(D) Optimise your website\u2019s design<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>Search engine marketing (SEM) is a digital marketing technique that helps you increase the visibility of your website in search engine results using paid and unpaid methods. SEM enables you to do the following things:<\/p>\n<ul>\n<li><a class=\"tooltip-target\" data-citationid=\"fc24780a-35a8-1179-d289-bb6395f9299b-11-group\">Buy ad space on a search results page<\/a>. This is also known as paid search advertising (PSA) or pay-per-click (PPC) advertising. You can bid for keywords that are relevant to your product or service and display your ads on the top or bottom of the search results page when someone searches for those keywords. You only pay when someone clicks on your ad.<\/li>\n<li>Bid for keywords to display your content in search engines. This is also part of paid search advertising (PSA) or pay-per-click (PPC) advertising. You can create and optimize your content based on the keywords that you want to target and bid for them in an auction system. The higher your bid and quality score, the more likely your content will appear on the first page of the search results.<\/li>\n<li>Tag keywords within your website content. This is part of unpaid or organic methods of SEM. This is also known as search engine optimization (SEO). You can improve your website\u2019s relevance and authority by using keywords that match what people are searching for in your website content, titles, headings, meta tags etc. This can help you rank higher in the natural or organic search results.<\/li>\n<\/ul>\n<p>One of the options you mentioned may not be directly related to SEM:<\/p>\n<ul>\n<li>Optimise your website\u2019s design may not be directly related to SEM, but it can affect how well your website performs in both paid and unpaid methods of SEM. A good website design can enhance user experience, load speed, mobile-friendliness etc., which can improve your quality score and conversion rate.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hamish\u2019s Website Isn\u2019t Getting As Many Visitors As He\u2019d Like. He\u2019s Heard That Search Engine Marketing (SEM) Can Help, But Isn\u2019t Sure How It Works. Can You Explain What SEM Enables You To Do? (A) Buy ad space on a search results page (B) Bid for keywords to display your content in search engines (C) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[161],"tags":[],"class_list":{"0":"post-51754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-digital-garage-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHamish\u2019s Website Isn\u2019t Getting As Many Visitors As He\u2019d Like. 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