{"id":51816,"date":"2023-03-21T12:37:09","date_gmt":"2023-03-21T12:37:09","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=51816"},"modified":"2023-03-22T22:37:45","modified_gmt":"2023-03-22T22:37:45","slug":"anna-is-a-commercial-photographer-shes-setting-up-sem-campaigns-to-draw-more-traffic-to-her-site-she-needs-to-make-sure-her-ads-are-relevant-and-shes-doing-this-by-creating-ad-gro","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/anna-is-a-commercial-photographer-shes-setting-up-sem-campaigns-to-draw-more-traffic-to-her-site-she-needs-to-make-sure-her-ads-are-relevant-and-shes-doing-this-by-creating-ad-gro\/","title":{"rendered":"Anna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:"},"content":{"rendered":"<p>Anna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:<\/p>\n<p><strong>Wedding photography<\/strong><br \/>\n<strong>Capture your special day with beautiful photographs<\/strong><br \/>\n<strong>Call to book your date now!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Question \u2013 Can you help Anna by eliminating the keywords that wouldn\u2019t be relevant to her ad?<\/p>\n<ul>\n<li class=\"has-vivid-red-color has-text-color\"><span style=\"color: #008000;\">(A)\u00a0<strong>Bridal party photos<\/strong><\/span><\/li>\n<li>(B) Candid wedding photos<\/li>\n<li class=\"has-vivid-red-color has-text-color\"><span style=\"color: #008000;\">(C)\u00a0<strong>Baby photoshoot<\/strong><\/span><\/li>\n<li class=\"has-vivid-red-color has-text-color\"><span style=\"color: #008000;\">(D)\u00a0<strong>Newborn baby photography<\/strong><\/span><\/li>\n<li class=\"has-vivid-red-color has-text-color\"><span style=\"color: #008000;\">(E)\u00a0<strong>Professional website photos<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>To help Anna eliminate keywords that wouldn\u2019t be relevant to her ad, she should\u00a0<strong>eliminate (A) Bridal party photos<\/strong>,\u00a0<strong>\u00a9 Baby photoshoot<\/strong>,\u00a0<strong>(D) Newborn baby photography<\/strong>, and\u00a0<strong>(E) Professional website photos<\/strong>. These keywords are not relevant to wedding photography and could attract unqualified traffic to her site. Instead, Anna should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use\u00a0<strong>(B) Candid wedding photos<\/strong>\u00a0to target more qualified traffic and improve her click-through rates and conversion rates. By using more specific keywords and phrases that match what people are searching for, Anna can improve her quality score and attract more qualified traffic to her site.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below: Wedding photography Capture your special day with beautiful photographs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[161],"tags":[],"class_list":{"0":"post-51816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-digital-garage-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAnna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Anna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/anna-is-a-commercial-photographer-shes-setting-up-sem-campaigns-to-draw-more-traffic-to-her-site-she-needs-to-make-sure-her-ads-are-relevant-and-shes-doing-this-by-creating-ad-gro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAnna Is A Commercial Photographer. She\u2019s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She\u2019s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Anna Is A Commercial Photographer. 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