{"id":51934,"date":"2023-03-22T09:23:29","date_gmt":"2023-03-22T09:23:29","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=51934"},"modified":"2023-03-23T10:34:40","modified_gmt":"2023-03-23T10:34:40","slug":"lee-is-currently-trying-to-promote-a-free-ebook-download-on-his-website-he-has-spent-time-creating-compelling-emails-and-posting-updates-on-his-social-media-accounts-he-decides-to-use-data-to-work-o","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/lee-is-currently-trying-to-promote-a-free-ebook-download-on-his-website-he-has-spent-time-creating-compelling-emails-and-posting-updates-on-his-social-media-accounts-he-decides-to-use-data-to-work-o\/","title":{"rendered":"Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts."},"content":{"rendered":"<p>Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts.<\/p>\n<p><span style=\"font-weight: 400;\">Here are the highlights of the data that was gathered:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">(A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">(B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.<\/span><\/li>\n<li><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">(C) <\/span><b>Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">(D) <\/span><b>Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>Based on the data gathered, Lee could come up with the following actionable insights to improve the success of his promotional efforts going forward:<\/p>\n<p>Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.<\/p>\n<p>Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts. Here are the highlights of the data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[161],"tags":[],"class_list":{"0":"post-51934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-digital-garage-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fLee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts. - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. 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