{"id":5743,"date":"2016-08-15T01:04:36","date_gmt":"2016-08-15T01:04:36","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=5743"},"modified":"2018-01-10T13:05:31","modified_gmt":"2018-01-10T13:05:31","slug":"google-analytics-platform-principles-answers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/google-analytics-platform-principles-answers\/","title":{"rendered":"Google Analytics Platform Principles Answers"},"content":{"rendered":"<p>Google Analytics Platform Principles Certification Exam Answers.\u00a0Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis.<\/p>\n<p class=\"ng-binding\"><img decoding=\"async\" class=\"aligncenter\" title=\"Platform Principles\" src=\"https:\/\/analyticsacademy.withgoogle.com\/ng-assets\/img\/course02_platform_principles_1x.png\" alt=\"Google Analytics Platform Principles Exam Answers\" \/><\/p>\n<p>Course Overview<\/p>\n<div class=\"lesson-list\">\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 1: Platform Fundamentals\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Course overview<\/li>\n<li class=\"ng-scope\">Lesson 2: The platform components<\/li>\n<li class=\"ng-scope\">Lesson 3: The data model<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 2: Collection\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Data collection overview<\/li>\n<li class=\"ng-scope\">Lesson 2: Website data collection<\/li>\n<li class=\"ng-scope\">Lesson 3: Mobile app data collection<\/li>\n<li class=\"ng-scope\">Lesson 4: Measurement Protocol data collection<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 3: Processing &amp; Configuration\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Processing &amp; configuration overview<\/li>\n<li class=\"ng-scope\">Lesson 2: Processing hits into sessions &amp; users<\/li>\n<li class=\"ng-scope\">Lesson 3: Importing data into Google Analytics<\/li>\n<li class=\"ng-scope\">Lesson 4: Transforming &amp; aggregating data<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 4: Reporting\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Reporting overview<\/li>\n<li class=\"ng-scope\">Lesson 2: Building reports with dimensions &amp; metrics<\/li>\n<li class=\"ng-scope\">Lesson 3: The reporting APIs<\/li>\n<li class=\"ng-scope\">Lesson 4: Report sampling<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ng-binding\">Unit 1, Lesson 2: The platform components<\/p>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. What are the four main parts of the Google Analytics platform?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> Collection, Processing, Continuation, and Reporting<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> Configuration, Processing, Reporting, and Recollection<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> Configuration, Collection, Progressing, and Reporting<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> <strong>Collection, Configuration, Processing, and Reporting<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. During data Processing, Google Analytics:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> transforms the raw data from Collection using the Configuration settings<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> collects the data from Analytics tracking code added to a website, mobile application or other digital environment<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> lets you access and analyze your data using the Reporting interface<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> lets you adjust Configuration settings before data is collected<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Once your Google Analytics data has been processed, it can not be changed.<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/><strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<p class=\"ng-binding\"><strong>Unit 1, Lesson 3: The data model<\/strong><\/p>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. What is the hierarchy of the Google Analytics data model?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> Interactions &gt; Users &gt; Sessions<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> Sessions &gt; Users &gt; Interactions<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> <strong>Users &gt; Sessions &gt; Interactions<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> Sessions &gt; Visitors &gt; Interactions<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Google Analytics is able to measure if a user is a first time visitor or repeat visitor.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Which of the following are &#8220;hit&#8221; types tracked by Google Analytics? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-0\" \/> Pageviews<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-1\" \/> Reservations<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-2\" \/> Events<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-3\" \/> Transactions<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\u00a0Unit 2, Lesson 1: Data collection overview<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"header\"><\/div>\n<form class=\"ng-pristine ng-valid\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. The tracking code in Google Analytics: (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>connects data to your specific Google Analytics account<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> sends data back to your Google Analytics account for reporting<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> tracks changes in your AdWords account<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> <strong>identifies new and returning users<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. The same type of Google Analytics tracking code should be used for both a website and a mobile app.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<p>Unit 2, Lesson 2: Website data collection<\/p>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. You should include Google Analytics tracking code on every page of a website you want to track.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Where does the Google Analytics tracking code belong?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> After the closing &lt;\/head&gt; tag in your HTML<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> <strong>Before the closing &lt;\/head&gt; tag in your HTML<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> After the closing &lt;\/body&gt; tag in your HTML<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> Before the closing &lt;\/body&gt; tag in your HTML<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. In order to distinguish between users on web pages, Google Analytics:<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> uses the IP address of a device that accesses the site<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> uses the city, state and country of a visitor that access the site<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> creates anonymous unique identifiers using third-party cookies<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> <strong>creates anonymous unique identifiers using first-party cookies<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<p class=\"ng-binding\">Unit 2, Lesson 3: Mobile app data collection<\/p>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. For mobile applications, Google Analytics will use the same Javascript tracking code as websites.<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> resending<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> rerouting<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> <strong>dispatching<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> displacing<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">Unit 2, Lesson 4: Measurement Protocol data collection<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Similar to the JavaScript and mobile SDKs, you\u2019ll need to include a tracking ID with each hit collected by the Measurement Protocol.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<p class=\"ng-binding\">Unit 3, Lesson 1: Processing &amp; configuration overview<\/p>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. When Google Analytics processes data, one of the main tasks it completes is organizing hits into:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> <strong>users and sessions<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> cohorts and interactions<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> registered users and browsers<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> purchasers and browsers<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Third-party data may be joined with the Google Analytics data collected via the tracking code.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. During aggregation, Google Analytics:<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> exports the collected data into a Google Spreadsheet<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> organizes the collected data into pivot tables<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> <strong>organizes the collected data within database tables<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> samples the data immediately<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">Unit 3, Lesson 2: Processing hits into sessions &amp; users<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. How is Google Analytics able to determine if a group of website interactions are all from the same user device?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> By detecting what city, operating system and browser the hits come from<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> <strong>By setting a unique ID for the device that is attached to each hit<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> By grouping together all hits that are collected within a 30 minute time period<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> Google Analytics is not able to detect if a group of interactions are from the same user device<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. A session in Google Analytics consists of:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> The reports generated by users over a specific period of time<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> Interactions or hits from a specific user for all time<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> <strong>Interactions or hits from a specific user over a defined period of time<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> A group of users getting together in person to discuss analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. By default, an Analytics session ends when inactive for:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> 15 minutes<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> <strong>30 minutes<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-2\" \/> 45 minutes<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-3\" \/> 60 minutes<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<p class=\"ng-binding\">Unit 3, Lesson 3: Importing data into Google Analytics<\/p>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. How can you add data to Google Analytics from other sources? (select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Link your AdWords account to Google Analytics to import advertising data<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> Use Cost Data Import to upload click and cost data from non-AdWords campaigns<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> Import a .csv file into Google Analytics to attach new dimensions to existing dimensions<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. To add external data to Google Analytics using the Data Import feature, you must have:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>a key that links the imported data with Google Analytics<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> a key that links the imported data with your AdWords account<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> an SDK that links the imported data with Google Analytics<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> an API that links the imported data with your AdWords account<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. What are the two methods of importing external data into Google Analytics using Dimension Widening? (select the 2 correct answers)<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-0\" \/> Linking to Google Spreadsheets<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-1\" \/> Using the Mobile SDKs<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-2\" \/> <strong>Using the API<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-3\" \/> Uploading a spreadsheet or CSV file<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">Unit 3, Lesson 4: Transforming &amp; aggregating data<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. Which of the following are configurations that permanently modify your data during the processing stage? (select the 4 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Channel Groups<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> Content Groups<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> Custom Reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> <strong>Filters<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-4\" \/> Goals<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-5\" \/> Javascript Customization<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Filters can modify the data in your Google Analytics reports by: (select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-0\" \/> <strong>including data<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-1\" type=\"checkbox\" value=\"answer-1\" \/> excluding data<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-2\" \/> exporting data<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-3\" \/> <strong>changing how data looks in reports<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Google Analytics Goals let you specify:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> which users are likely to convert<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> <strong>which interactions should be used to calculate conversions<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> which users spend the most time on your home page<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> which page or screen is the first of a user&#8217;s visit<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. Which types of groups can you create in Google Analytics? (select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Channel Groups<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-1\" \/> Conversion Groups<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-2\" \/> Content Groups<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-3\" \/> Conversation Groups<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<p>Unit 4, Lesson 1: Reporting overview<\/p>\n<p>&nbsp;<\/p>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. You can retrieve Google Analytics reporting data through the following methods: (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> the account administration settings<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/><strong> the reporting interface<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> the SDKs<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> <strong>an API<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. The process Google Analytics uses to retrieve data from large, complex data sets faster is called:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> retrieval<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> expediency<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> <strong>sampling<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> configuration<\/div>\n<\/div>\n<\/div>\n<div class=\"layout-row\"><\/div>\n<div class=\"layout-row\">Unit 4, Lesson 2: Building reports with dimensions &amp; metrics<\/div>\n<div class=\"layout-row\"><\/div>\n<div class=\"layout-row\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. The following are examples of dimensions: (select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Traffic source<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> Page name<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> Country<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> Unique visitors<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. The following are examples of metrics: (select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Unique visitors<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-1\" \/> Page name<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-2\" \/> <strong>Average visit duration<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-3\" \/> Traffic source<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Every metric may be combined with every dimension in Google Analytics.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title.<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> <strong>Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-2\" \/> Google Analytics will not allow you to create this report.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">Unit 4, Lesson 3: The reporting APIs<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. The reporting APIs can be used to: (select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>automate complex reporting tasks<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> automate your tracking code customizations<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> retrieve Google Analytics data for use in your own applications<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> <strong>build your own dashboard with Google Analytics data<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Each query sent to the Reporting API must specify: (select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-0\" \/> <strong>the start and end dates<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-1\" \/> the name of the standard report you wish to use<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-2\" \/> <strong>which metrics to display<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-1\" type=\"checkbox\" value=\"answer-3\" \/> the ID of the account view that the data should be retrieved from<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">Unit 4, Lesson 4: Report sampling<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> <strong>True<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> False<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. You can adjust the sample size by: (select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-0\" \/> adding a segment to your report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-1\" \/> adjusting the session timeout control<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"checkbox\" value=\"answer-2\" \/> <strong>adjusting a control in the reporting interface<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-2\" type=\"checkbox\" value=\"answer-3\" \/> specifying the sample size when querying the API<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<h2 class=\"answer ng-binding ng-scope\">Google Analytics Platform Principles\u00a0Final Assessment Answers<\/h2>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. What are the four main components of the Google Analytics platform? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Collection<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> Configuration<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> Continuation<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> <strong>Processing<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-4\" \/> Progressing<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-5\" \/> Recollection<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-6\" \/> <strong>Reporting<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. The tracking code in Google Analytics: (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-0\" \/> <strong>connects data to your specific Google Analytics account<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-1\" type=\"checkbox\" value=\"answer-1\" \/> sends data back to your Google Analytics account for reporting<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-2\" \/> tracks changes in your AdWords account<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-3\" \/> <strong>identifies new and returning users<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> Software Development Kit<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> JavaScript Tracking Code<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> <strong>The Measurement Protocol<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> HTML<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. Google Analytics can only recognize returning users on websites, not on mobile apps.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">5. During data processing, Google Analytics: (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"checkbox\" value=\"answer-0\" \/><strong> transforms your raw data from collection according to your configuration settings<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-4\" type=\"checkbox\" value=\"answer-1\" \/> aggregates your data into database tables<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-4\" type=\"checkbox\" value=\"answer-2\" \/> imports data from other sources you&#8217;ve defined, like Google AdWords or Webmaster Tools<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-4\" type=\"checkbox\" value=\"answer-3\" \/> organizes hits into sessions<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">6. A session in Google Analytics consists of:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-0\" \/> the reports generated by users over a specific period of time<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-1\" \/> interactions or hits from a specific user for all time<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-2\" \/> <strong>interactions or hits from a specific user over a defined period of time<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-3\" \/> a group of users getting together in person to discuss Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">7. How can you add data to Google Analytics from other sources? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"checkbox\" value=\"answer-0\" \/> <strong>By linking your AdWords account to Google Analytics to import your advertising data<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"checkbox\" value=\"answer-1\" \/> By downloading your data from Webmaster Tools and manually importing it into Google Analytics<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"checkbox\" value=\"answer-2\" \/> <strong>By uploading a .csv file to Google Analytics to attach new dimensions like \u201cTopic\u201d and \u201cAuthor\u201d to an existing dimension like \u201cPage Title\u201d<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-6\" type=\"checkbox\" value=\"answer-3\" \/> By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-0\" \/> Sessions<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-1\" \/> <strong>Channel Groupings<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-7\" type=\"checkbox\" value=\"answer-2\" \/> Filters<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-3\" \/> Users<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-4\" \/> <strong>Goals<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-5\" \/> Interactions<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">9. Which of the following are dimensions in Google Analytics? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Campaign<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-1\" \/> Visits<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-2\" \/> Time on Page<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-3\" \/> <strong>City<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-8\" type=\"checkbox\" value=\"answer-4\" \/> Browser<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-8\" type=\"checkbox\" value=\"answer-5\" \/> Language<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-6\" \/> Pageviews<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-7\" \/> Unique Visitors<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">10. You can combine any metric with any dimension in a Google Analytics report.<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-0\" \/> True<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-1\" \/> <strong>False<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">11. When does Google Analytics sample data for reporting?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-10\" type=\"radio\" value=\"answer-0\" \/> When the data you request has already been calculated in the aggregate tables<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-10\" type=\"radio\" value=\"answer-1\" \/> <strong>When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-10\" type=\"radio\" value=\"answer-2\" \/> When the report is pulled at the end of the high traffic week<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-10\" type=\"radio\" value=\"answer-3\" \/> When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">12. You&#8217;ve discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-11\" type=\"radio\" value=\"answer-0\" \/> Have your site developers create a new version of your website for internal users only that doesn&#8217;t have the tracking code<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-11\" type=\"radio\" value=\"answer-1\" \/> <strong>Have your account administrator configure a Filter that excludes internal traffic from being included in your report views<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-11\" type=\"radio\" value=\"answer-2\" \/> Have your account administrator reprocess the data in your account to exclude internal users<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-11\" type=\"radio\" value=\"answer-3\" \/> There&#8217;s not a way to prevent the internal traffic from showing in your reports.<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">13. You&#8217;ve discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-12\" type=\"checkbox\" value=\"answer-0\" \/> <strong>The data for the Product pages wasn&#8217;t collected because tracking code wasn&#8217;t placed on those pages of the site<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-12\" type=\"checkbox\" value=\"answer-1\" \/> Google Analytics doesn&#8217;t collect data from eCommerce sites<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-12\" type=\"checkbox\" value=\"answer-2\" \/> During processing Google Analytics sampled out the Product pages from your reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-12\" type=\"checkbox\" value=\"answer-3\" \/> <strong>A filter applied during processing was configured to remove Product pages data from your reports<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-13\" type=\"radio\" value=\"answer-0\" \/> Add a Goal that tracks when a user lands on your site homepage<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-13\" type=\"radio\" value=\"answer-1\" \/> Add a Filter to exclude users who don&#8217;t watch a video on your site<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-13\" type=\"radio\" value=\"answer-2\" \/> <strong>Adjust the session timeout length to be greater than 45 minutes so that the session doesn&#8217;t automatically timeout while a user is watching a long video on the site<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-13\" type=\"radio\" value=\"answer-3\" \/> Create a Content Grouping that groups together all of your video pages in your reports<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-14\" type=\"checkbox\" value=\"answer-0\" \/> Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-14\" type=\"checkbox\" value=\"answer-1\" \/> <strong>Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-14\" type=\"checkbox\" value=\"answer-2\" \/> Create a dashboard directly in the Google Analytics user interface and share it with your team<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-14\" type=\"checkbox\" value=\"answer-3\" \/> It&#8217;s not possible to create a dashboard using Google Analytics data<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"layout-row\"><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Welcome to Google Analytics Platform Principles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vQFJ4fP1E7o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics Platform Principles Certification Exam Answers.\u00a0Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis. Course Overview Unit 1: Platform Fundamentals Lesson 1: Course overview Lesson 2: The platform components Lesson 3: The data model Unit 2: Collection Lesson 1: Data collection overview Lesson 2: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-5743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fGoogle Analytics Platform Principles Answers - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Google Analytics Platform Principles Answers \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/google-analytics-platform-principles-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fGoogle Analytics Platform Principles Answers - 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