{"id":5757,"date":"2016-08-15T11:53:29","date_gmt":"2016-08-15T11:53:29","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=5757"},"modified":"2017-12-17T18:41:54","modified_gmt":"2017-12-17T18:41:54","slug":"ecommerce-analytics-from-data-to-decisions-answers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/ecommerce-analytics-from-data-to-decisions-answers\/","title":{"rendered":"Ecommerce Analytics: From Data to Decisions Answers"},"content":{"rendered":"<p>Ecommerce Analytics: From Data to Decisions Answers\u00a0discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you\u2019ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/350379fc85e6ba25a0cd9f18c8ff3074\/retina\/Ecommerce_20Analytics_20-_20certificate.jpg\" alt=\"Ecommerce Analytics: From Data to Decisions Answers - Analytics Academy\" width=\"1005\" height=\"737\" \/><\/p>\n<div class=\"question ng-scope\">\n<div class=\"answer ng-binding ng-scope\">\n<p><span style=\"font-weight: 400;\">1 &#8211; Introduction to Ecommerce Analysis &#8211; Assessment<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">1.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">You should use the same dashboard to monitor your site&#8217;s performance, regardless of business objectives and job roles.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> True<\/span><\/p>\n<p><strong> False<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">2.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Analytics segments allows you to do which of the following?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">(select all answers that apply)<\/span><\/p>\n<p><strong>Copy built-in segments<\/strong><\/p>\n<p><strong> Create your own customized segments<\/strong><\/p>\n<p><strong> Build segments using dimensions or metrics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> Create a session segment spanning multiple sessions<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>3.<\/p>\n<h2><span style=\"font-weight: 400;\">The \u201cAll Sessions\u201d segment includes every session within the selected date range.<\/span><\/h2>\n<p><strong>True<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> False<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>4.<\/p>\n<h2><span style=\"font-weight: 400;\">What allows you to create segments based on a specified order of user conditions?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">System segments<\/span><\/p>\n<p><strong> Sequence segments<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> Shared segments<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Starred segments<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>5.<\/p>\n<h2><span style=\"font-weight: 400;\">In this Overview report, which audience segment has the longest session duration and highest pages per session?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> The Referral Traffic segment<\/span><\/p>\n<p><strong> The Search Traffic segment<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> The Direct Traffic segment<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Cannot tell from this report<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>6.<\/p>\n<h2><span style=\"font-weight: 400;\">To create a segment that includes all users who have seen the summer promotion landing page during any session, what setting needs to change?<\/span><\/h2>\n<p><strong>Change the filter setting from &#8220;Sessions&#8221; to &#8220;Users&#8221;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> Change the filter setting from &#8220;Include&#8221; to &#8220;Exclude&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Change the dimension setting from &#8220;Landing Page&#8221; to &#8220;Page Title&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Change the rule from &#8220;exactly matches&#8221; to &#8220;does not match&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/Ecommerce-Analytics-From-Data-to-Decisions-Answers\">Get Certified in Ecommerce Analytics Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>2 &#8211; Understanding Customers &#8211; Assessment<\/p>\n<p>&nbsp;<\/p>\n<h2>If one of your site&#8217;s paid traffic sources had a low ecommerce conversion rate, which actions should you take?<\/h2>\n<p>Immediately stop investing in marketing for the source<\/p>\n<p>Immediately increase marketing spend for the source<\/p>\n<p>Determine whether the traffic source fulfills other site goals<\/p>\n<p>Determine whether the source assists in conversions<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Multi-Channel Funnel report, which two channels have the highest overlap and would benefit from coordinated marketing messaging?<\/h2>\n<p>Paid Search &amp; Social Network<\/p>\n<p>Paid Search &amp; Display<\/p>\n<p>Email &amp; Display<\/p>\n<p>Email &amp; Social Network<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Multi-Channel Funnel report, which channel is the best at assisting ecommerce conversions relative to the number of Last Click or Direct Conversions it drove?<\/h2>\n<p>Direct<\/p>\n<p>Referral<\/p>\n<p>Organic Search<\/p>\n<p>Email<\/p>\n<p>Social Network<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Attribution report, which channel misses out on the most conversion credit when using the \u201cLast Interaction\u201d model (versus the \u201cFirst Interaction\u201d or \u201cLinear\u201d conversion models)?<\/h2>\n<p>Direct<\/p>\n<p>Email<\/p>\n<p>Referral<\/p>\n<p>Organic Search<\/p>\n<p>Social Network<\/p>\n<p>&nbsp;<\/p>\n<h2>Based on this Demographics report, which gender, age, and user type is most likely to make a purchase?<\/h2>\n<p>new male visitors aged 18-25<\/p>\n<p>new male visitors aged 25-34<\/p>\n<p>returning female visitors aged 35-44<\/p>\n<p>returning male visitors aged 45-54<\/p>\n<p>&nbsp;<\/p>\n<p>3 &#8211; Understanding Shopping Behavior &#8211; Assessment<\/p>\n<p>&nbsp;<\/p>\n<h2>To use the Product List Performance and Shopping Behavior Analysis reports, you must first implement Enhanced Ecommerce on your website.<\/h2>\n<p>True<\/p>\n<p>False<\/p>\n<p>&nbsp;<\/p>\n<h2>The Product List Performance report provides a recommended list of products to remove from your website.<\/h2>\n<p>True<\/p>\n<p>False<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Product List Performance report, which product list and list position is most efficient at driving product clicks?<\/h2>\n<p>Position 1 on the Homepage Promo list<\/p>\n<p>Position 1 on the Similar Products list<\/p>\n<p>Position 3 on the Homepage Promo list<\/p>\n<p>Position 3 on the Similar Products list<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Product Performance report, which product indicates potential issues with the product details page?<\/h2>\n<p>22 oz. Mini Mountain Bottle<\/p>\n<p>Travel Journal<\/p>\n<p>Organic Basic T-Shirt<\/p>\n<p>Men&#8217;s Heather T-Shirt<\/p>\n<p>&nbsp;<\/p>\n<h2>In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?<\/h2>\n<p>Billing<\/p>\n<p>Shipping<\/p>\n<p>Payment<\/p>\n<p>Review<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"layout-row\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-4\" rel=\"nofollow\">Get Certified in Ecommerce Analytics Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce Analytics: From Data to Decisions Answers\u00a0discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you\u2019ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business. 1 &#8211; Introduction to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[151],"tags":[],"class_list":{"0":"post-5757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-analytics-academy","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fEcommerce Analytics: From Data to Decisions Answers - 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