{"id":5764,"date":"2016-04-15T12:21:05","date_gmt":"2016-04-15T12:21:05","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=5764"},"modified":"2016-11-15T19:13:22","modified_gmt":"2016-11-15T19:13:22","slug":"mobile-app-analytics-fundamentals-answers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/mobile-app-analytics-fundamentals-answers\/","title":{"rendered":"Mobile App Analytics Fundamentals Answers"},"content":{"rendered":"<p>Mobile App Analytics Fundamentals Answers.\u00a0Learn how to use Google Analytics to attract new users to your mobile app and increase revenue.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"Mobile App Analytics Fundamentals Answers\" src=\"https:\/\/analyticsacademy.withgoogle.com\/ng-assets\/img\/course04_mobile_app_analytics_fundamentals_1x.png\" alt=\"Mobile App Analytics Fundamentals Answers\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 1: Introduction to Mobile App Analytics\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Welcome to the course<\/li>\n<li class=\"ng-scope\">Lesson 2: Marketing and analysis tools<\/li>\n<li class=\"ng-scope\">Lesson 3: App revenue models<\/li>\n<li class=\"ng-scope\">Lesson 4: Starting with a measurement plan<\/li>\n<li class=\"ng-scope\">Lesson 5: Tools to set up tracking<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 2: Attracting New Users\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Acquisition channels<\/li>\n<li class=\"ng-scope\">Lesson 2: Acquisition reports<\/li>\n<li class=\"ng-scope\">Lesson 3: High-value users<\/li>\n<li class=\"ng-scope\">Lesson 4: Segmentation and user attributes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 3: Measuring behavior\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Behavior reports overview<\/li>\n<li class=\"ng-scope\">Lesson 2: Screen tracking<\/li>\n<li class=\"ng-scope\">Lesson 3: Event tracking<\/li>\n<li class=\"ng-scope\">Lesson 4: Custom dimensions and metrics tracking<\/li>\n<li class=\"ng-scope\">Lesson 5: Enhanced Ecommerce tracking<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unit ng-scope\">\n<li class=\"unit-header ng-binding ng-scope\">Unit 4: Increasing revenue\n<ul class=\"lessons ng-scope\">\n<li class=\"ng-scope\">Lesson 1: Identifying roadblocks to revenue<\/li>\n<li class=\"ng-scope\">Lesson 2: Re-engaging existing users<\/li>\n<li class=\"ng-scope\">Lesson 3: Remarketing to new and existing users<\/li>\n<li class=\"ng-scope\">Lesson 4: Course Summary<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>1 &#8211; Introduction to Mobile App Analytics &#8211;\u00a0Assessment<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. Which tool can you use to advertise your app on the Google Search results page and the Google Display Network?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> AdMob<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> <strong>AdWords<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> AdSense<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Which tool can you use to advertise your app within other apps?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> <strong>AdMob<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> AdWords<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> AdSense<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Which tool can you use to publish ads directly within your app?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> <strong>AdMob<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> Google AdWords<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> Google AdSense<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> Google Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. Which tool can you use to measure user behavior within your app?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> AdMob<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> Google AdWords<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-2\" \/> Google AdSense<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-3\" \/> <strong>Google Analytics<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">5. What is a \u201csession\u201d in Google Analytics?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-0\" \/> The number of times a user clicks an app to open it<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-1\" \/> The number of times a user exits an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-2\" \/> <strong>The period of time when a user actively engages with an app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-3\" \/> The number of times a user starts a new level within a gaming app<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">6. Which monetization model would you use to let users download an app for free and then pay to unlock features?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-0\" \/> Paid app download<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-1\" \/> In-app purchases<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-2\" \/> In-app ads<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-3\" \/> <strong>Freemium<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">7. What is the term for an action you want users to perform in your app in order to advance your business goals?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-0\" \/> <strong>Conversion<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-1\" \/> Interaction<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-2\" \/> Reward<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-3\" \/> Point-of-sale<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">8. What is a Goal in Google Analytics?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-0\" \/> A Goal sets a target ranking for your app\u2019s position on an app marketplace<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-1\" \/> <strong>A Goal allows you to define and measure conversions<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-2\" \/> A Goal allows users to set target scores to challenge themselves<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-3\" \/> A Goal is equivalent to earning one point in a gaming app<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">9. Which SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-0\" \/> Android SDK<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-1\" \/> Analytics SDK<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-2\" \/> <strong>Google Play Services SDK<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-3\" \/> Android Studio<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">10. Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-0\" \/> Android SDK<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-1\" \/> Analytics SDK<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-2\" \/> Android Studio<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"radio\" value=\"answer-3\" \/> <strong>Google Tag Manager<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<h2 class=\"answer ng-binding ng-scope\">2 &#8211;\u00a0Attracting New Users &#8211;\u00a0Assessment<\/h2>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. Which type of ad appears on Google search engine result pages based on users\u2019 search terms?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> <strong>Search ads<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> Display ads<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> Social ads<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> Email sponsorships<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Which type of ad appears as a banner on websites, videos, or within other apps?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> Search ads<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> <strong>Display ads<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> Social ads<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> Email sponsorships<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. What is the term for targeting ads to users who have previously visited your website or app?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> Re-engaging<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> Double-targeting<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> <strong>Remarketing<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> Re-advertising<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. To view AdWords data in your Google Analytics reports you must first:<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-0\" \/> Link your AdSense and AdWords accounts<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-1\" \/> <strong>Link your AdWords and Google Analytics accounts<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-2\" \/> Enable geo-tagging<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"checkbox\" value=\"answer-3\" \/> <strong>Enable auto-tagging<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">5. Select one reason that apps marketplace data might appear as \u201cnot set\u201d in Google Analytics:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-0\" \/> You have not correctly connected your Analytics account to AdMob<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-1\" \/> <strong>The app marketplace doesn\u2019t support the App Installer ID<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-2\" \/> You have not associated your app to your app marketplace<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-3\" \/> You have exceeded data limits in Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">6. Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-0\" \/> <strong>Sources report<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-1\" \/> App Marketplace report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-2\" \/> New Users report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"radio\" value=\"answer-3\" \/> AdWords Campaigns report<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">7. Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-0\" \/> App Overview report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-1\" \/> Audience reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-2\" \/> Behavior Flow report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-3\" \/> <strong>Google Play Referral Flow report<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">8. Which report shows an overview of users who launched your app for the first time?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-0\" \/> Active Users report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-1\" \/> <strong>New Users report<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-2\" \/> App Versions report<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"radio\" value=\"answer-3\" \/> New vs Returning report<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">9. What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-0\" \/> Grouping<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-1\" \/> Separation<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-2\" \/> <strong>Segmentation<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"radio\" value=\"answer-3\" \/> Bucketing<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">10. Audience report data can help you:<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Understand common characteristics of your audience<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-9\" type=\"checkbox\" value=\"answer-1\" \/> Design better demographic targeting for your advertising campaigns<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-9\" type=\"checkbox\" value=\"answer-2\" \/> Improve your users\u2019 app experience based on language or geography<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"checkbox\" value=\"answer-3\" \/> Identify new apps or websites you can use to advertise your mobile app<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<h2>3 &#8211;\u00a0Measuring behavior &#8211;\u00a0Assessment<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. Which group of reports includes data about app screens, interactions within a screen, and the crashes and exceptions users encounter?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-0\" \/> Audience reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-1\" \/> Acquisition reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-2\" \/> <strong>Behavior reports<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"radio\" value=\"answer-3\" \/> Conversion reports<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Google Analytics screen tracking collects the following data:<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-0\" \/> <strong>How many times users click buttons on specific screens<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-1\" type=\"checkbox\" value=\"answer-1\" \/> The name of each screen that users view<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-2\" \/> Which buttons users click within specific screens<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"checkbox\" value=\"answer-3\" \/> How many times users view each screen<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> Screen tracking<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> <strong>Event tracking<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> Crashes &amp; Exceptions<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> Enhanced Ecommerce<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. When tracking an event, we recommend you set up at least these three parameters:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> Label, Value, and Category<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> Action, Label, and Value<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-2\" \/> Category, Value, and Label<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-3\" \/> <strong>Category, Action, and Label<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">5. If a user clicks a button with event tracking 4 times in one session and 4 times in another session, the total number of Unique Events will be counted as:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-0\" \/> 1 Unique Event<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-1\" \/> <strong>2 Unique Events<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-2\" \/> 4 Unique Events<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-3\" \/> 8 Unique Events<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">6. Why is it important to be selective when choosing which events to track?<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-0\" \/> <strong>You might bias where users click in your app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-1\" \/> You might exceed Google Analytics data collection limits for a session<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-2\" \/> <strong>You want to avoid incomplete session data<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-3\" \/> You can only track 10 unique event categories with Google Analytics<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">7. Custom Dimensions and Metrics in Google Analytics allow you to:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-0\" \/> Change the default dimension\/metric names in your Google Analytics reports<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-1\" \/> <strong>Collect data that\u2019s not automatically captured through Google Analytics<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-2\" \/> Upload your own user behavior data to Google Analytics<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-3\" \/> Predict how much money users will spend in your app<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">8. Which of the following are examples of dimensions?<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 2 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Mobile Device<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-1\" \/> Bounce Rate<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-2\" \/> New Visits<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-3\" \/> <strong>Screen Resolution<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">9. Which of the following are examples of metrics?<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Exits<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-1\" \/> Time on Page<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-2\" \/> Operating System<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-3\" \/> <strong>Session Duration<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">10. Enhanced Ecommerce reports can show:<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 3 correct answers)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"checkbox\" value=\"answer-0\" \/> <strong>The names of top selling products<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-9\" type=\"checkbox\" value=\"answer-1\" \/> The revenue from each product<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"checkbox\" value=\"answer-2\" \/> The reason a user returned a product<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-9\" type=\"checkbox\" value=\"answer-3\" \/> <strong>The percentage of shopping cart drop-offs<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"answer ng-binding ng-scope\"><\/h2>\n<h2 class=\"answer ng-binding ng-scope\">4 &#8211;\u00a0Increasing revenue &#8211;\u00a0Assessment<\/h2>\n<div class=\"answer ng-binding ng-scope\">\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">1. Which of these issues represent potential roadblocks for maximizing app revenue?<\/p>\n<p class=\"description ng-binding ng-scope\">(select all that apply)<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-0\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Overly-complex registration process<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-1\" \/> Game level that users cannot pass<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-2\" \/> Technical issue in the purchasing process<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-0\" type=\"checkbox\" value=\"answer-3\" \/> Technical issues on particular devices<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">2. Given the following report, which screen would you check first to fix potential roadblocks?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-0\" \/> Level 1<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-1\" \/> <strong>Level 2<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-2\" \/> Level 3<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-1\" type=\"radio\" value=\"answer-3\" \/> Level 4<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">3. Given the following report, which app version appears to have introduced a new technical issue?<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-0\" \/> 3.0.10<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-1\" \/> 3.0.11<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-2\" \/> 3.0.12<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-2\" type=\"radio\" value=\"answer-3\" \/> <strong>3.0.13<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">4. The Loyalty report shows:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-0\" \/> How frequently users spent money in an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-1\" \/> <strong>How frequently users returned to an app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-2\" \/> How often users invited their friends to an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-3\" type=\"radio\" value=\"answer-3\" \/> How often users passed a level in an app<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">5. The Recency report shows:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-0\" \/> How much time has passed since a user spent money in an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-1\" \/> How much time has passed since a user started a new game in an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-2\" \/> How much time has passed since a user launched an app<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-4\" type=\"radio\" value=\"answer-3\" \/> <strong>How much time has passed since a user\u2019s last app session<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">6. Which of the following are strategies to re-engage existing users of your app?<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 3 correct answers)<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Email marketing<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-5\" type=\"checkbox\" value=\"answer-1\" \/> Push notifications<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-5\" type=\"checkbox\" value=\"answer-2\" \/> Remarketing campaigns<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-5\" type=\"checkbox\" value=\"answer-3\" \/> Editing your apps marketplace page<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">7. In order to enable Remarketing in Google Analytics, you must:<\/p>\n<div class=\"graded ng-scope\"><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-0\" \/> Download the Remarketing SDK<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-1\" \/> <strong>Update your Google Analytics tracking code<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-2\" \/> Request permission from Google to use Remarketing<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-6\" type=\"radio\" value=\"answer-3\" \/> Tag your marketing campaigns with URL parameters<\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">8. Audience Lists in Remarketing can do which of the following:<\/p>\n<p class=\"description ng-binding ng-scope\">(select the 3 correct answers)<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-0\" \/> <strong>Target ads to groups of users based on common attributes<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-1\" \/> Provide a list of your users\u2019 favorite apps<\/div>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-7\" type=\"checkbox\" value=\"answer-2\" \/> <strong>Target ads to groups of users based on previous actions in your app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-7\" type=\"checkbox\" value=\"answer-3\" \/> Allow you to create your own targeting lists using existing Analytics segments<\/strong><\/div>\n<\/div>\n<\/div>\n<div class=\"question ng-scope\">\n<div class=\"content ng-scope\">\n<p class=\"title ng-binding ng-scope\">\n<p class=\"title ng-binding ng-scope\">9. When creating an Audience List in Analytics, you can use one of these pre-defined audiences:<\/p>\n<p class=\"description ng-binding ng-scope\">(select all that apply)<\/p>\n<div class=\"answer ng-binding ng-scope\"><input name=\"question-8\" type=\"checkbox\" value=\"answer-0\" \/> <strong>All users to your website or app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-8\" type=\"checkbox\" value=\"answer-1\" \/> Users that visit a specific page or area of your website or screen of your app<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-8\" type=\"checkbox\" value=\"answer-2\" \/> Users who complete a specific goal conversion<\/strong><\/div>\n<div class=\"answer ng-binding ng-scope\"><strong><input name=\"question-8\" type=\"checkbox\" value=\"answer-3\" \/> New users that Google determines to be viable candidates through machine learning\u00a0<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"answer ng-binding ng-scope\"><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Welcome to Mobile App Analytics Fundamentals\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kXvA5CqGPbI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile App Analytics Fundamentals Answers.\u00a0Learn how to use Google Analytics to attract new users to your mobile app and increase revenue. &nbsp; &nbsp; Unit 1: Introduction to Mobile App Analytics Lesson 1: Welcome to the course Lesson 2: Marketing and analysis tools Lesson 3: App revenue models Lesson 4: Starting with a measurement plan Lesson [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-5764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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