{"id":8650,"date":"2017-09-17T08:47:34","date_gmt":"2017-09-17T08:47:34","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=8650"},"modified":"2018-03-27T14:07:16","modified_gmt":"2018-03-27T14:07:16","slug":"adwords-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/adwords-assessment-answers-academy-for-ads\/","title":{"rendered":"Adwords Basics Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<div class=\"assmntreport__heading\"><\/div>\n<div class=\"assmntreport__heading\">Adwords Basics Assessment Answers &#8211; Academy for Ads. Google move these questions to Google Adwords Fundamental Exam.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<ul>\n<li>\n<h2>An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">They should use location targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">They should use device targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">They should use placement targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">They should create remarketing lists for search ads<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\"><span style=\"color: #008000;\"><strong>The correct answer and explanation:<\/strong><\/span>\u00a0<a href=\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-target-people-on-the-search-network-who-have-previously-visited-their-website-what-should-they-do\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.certificationanswers.com\/en\/an-advertiser-wants-to-target-people-on-the-search-network-who-have-previously-visited-their-website-what-should-they-do\/<\/a><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"assmntreport__heading\"><\/div>\n<div id=\"report_responses\">\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Maria noticed last month that her ad often showed up beside a competitor&#8217;s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. &#8220;<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Use the paid &amp; organic report to see how often her website pages are showing in Google\u2019s free organic search results.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Use the Search terms report to see the terms people were searching for when her ad was shown.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Track the clicks and clickthrough rate (CTR) of her ad campaign.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. &#8220;.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2>An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">There is no minimum<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$100.00<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">$2<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$5<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>How much are you charged for a click on your AdWords ad?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">You&#8217;re charged $0.01 for every click.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">You&#8217;re charged only the minimum amount needed to maintain your ad&#8217;s position.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">You&#8217;re charged the full amount you bid.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">You&#8217;re charged 10 cents more than the next highest bid.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Mary&#8217;s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Change the ad delivery method from &#8220;Standard&#8221; to &#8220;Accelerated&#8221;<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Segment her campaign performance by time of day<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Change the ad delivery method from &#8220;Accelerated&#8221; to &#8220;Standard&#8221;<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Increase her daily budget<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\"><span style=\"color: #008000;\">The correct answer :\u00a0<a style=\"color: #008000;\" href=\"https:\/\/www.certificationanswers.com\/en\/marys-campaign-consistently-meets-its-average-daily-budget-what-should-she-do-to-maximize-her-budget-throughout-the-entire-day\/\">https:\/\/www.certificationanswers.com\/en\/marys-campaign-consistently-meets-its-average-daily-budget-what-should-she-do-to-maximize-her-budget-throughout-the-entire-day\/\u00a0<\/a><\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?&#8221;<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Create two separate accounts, one for each of these locations.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Create two separate campaigns, each targeting one of these locations.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Create two separate ad groups, each targeting one of these locations.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">None of the above. AdWords can&#8217;t target users in specific locations.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Create two separate campaigns, each targeting one of these locations. .<\/p>\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Susan&#8217;s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Create an account for each product Susan&#8217;s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Create one account for Susan&#8217;s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Create one account for Susan&#8217;s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Create one account for Susan&#8217;s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats. .<\/p>\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Paige&#8217;s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Bundle similar keywords together in one ad group based on common themes.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Use general keywords to reach a specific audience.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Use negative keywords for terms that are related to pets and animals.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Bundle similar keywords together in one ad group based on common themes..<\/p>\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">Whether or not the ad actually shows<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">The ad&#8217;s position on the page<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><span class=\"question_text\">How quickly your landing page will load once a user clicks on the ad<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa \"><\/i><span class=\"question_text\">The design of the ad, including font and color<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Whether or not the ad actually shows, The ad&#8217;s position on the page .<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What report can help you identify opportunities to improve your keywords and ads?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Paid &amp; organic report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Auction insights report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Search terms report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Time segmentation report<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa \"><\/i><span class=\"question_text\">Search terms<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">Clicks<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">Clickthrough rate (CTR)<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><span class=\"question_text\">Impressions<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Clicks, Clickthrough rate (CTR).<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Why would an advertiser use sitelinks?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">To let customers click a button to call the business<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">To showcase customer reviews with high-quality survey data<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">To show a link that sends people to the app store or starts downloading an app<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">To give customers quick access to multiple pages of an advertiser&#8217;s website<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was To give customers quick access to multiple pages of an advertiser&#8217;s website.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>An advertiser wants to display a text ad that includes extra details like the business&#8217;s location and phone number. Which ad format should the advertiser use?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Video ads<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Ads with extensions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Shopping ads<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Image ads<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Shopping ads can appear on Google Search partner websites like YouTube<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Shopping ads can only show on pre-roll video ads on YouTube<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Shopping Ads can only appear on Google.com<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Shopping Ads can only appear on retail websites.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Shopping ads can appear on Google Search partner websites like YouTube .<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>How are manual extensions different from automatic extensions?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Manual extensions require you to fill out additional information. Automatic extensions do not.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">There is only one type of manual extension but many types of automatic extensions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Manual extensions cost more than automatic extensions<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Automatic extensions require setup. Manual extensions do not.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Manual extensions require you to fill out additional information. Automatic extensions do not..<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Search Network with Display Select campaign<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Display Network only campaign<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Search Network only campaign<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Video campaign<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Search Network with Display Select campaign.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?<\/h2>\n<p>&nbsp;<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Cost-per-thousand viewable impressions (vCPM)<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Cost-per-acquisition (CPA)<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Cost-per-view (CPV)<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Cost-per-click (CPC)<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Cost-per-acquisition (CPA) .<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>How are rich media ads different from other ad formats?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">They are displayed on the Search Network<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">They are a type of text ad<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">They are static image ads<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">They are ads with animation or other types of motion<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was They are ads with animation or other types of motion.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$1<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$1.24<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">$1.26<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$2<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>When is the Search Network only campaign type most useful for advertisers?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">When advertisers want to connect with customers at the moment they&#8217;re searching for related products or services.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">When advertisers want to generate interest for their business and target specific audiences.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">When advertisers want to target potential customers who are browsing similar websites.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">When advertisers want to run a video ad on YouTube.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was When advertisers want to connect with customers at the moment they&#8217;re searching for related products or services..<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What value is used to determine whether your ad will show on a page and, if so, the ad&#8217;s position?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Quality Score<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Quality Factor<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Ad Rank<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Ad Score<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Ad Rank.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Which targeting option can help you reach people who&#8217;ve previously visited your website?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Interest category targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Demographic targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Device targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Remarketing<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Remarketing .<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Which targeting option should an advertiser use when trying to reach 25-30 year old males?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Demographic targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Interest category targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Contextual targeting<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Keyword targeting<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Demographic targeting .<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What does a high Quality Score indicate?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Your ad and landing page are relevant and useful to a viewer.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Your bid is high enough to have your ad displayed.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">You have been an AdWords user for a long time.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Your ad relevance and landing page are below average.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Your ad and landing page are relevant and useful to a viewer..<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Let&#8217;s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$2.50<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">$5<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">$10<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">$25<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was $10.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Which two bidding strategies can boost brand awareness and recognition? (Choose 2)<\/h2>\n<ol class=\"choices_block\">\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><span class=\"question_text\">Cost-per-click (CPC)<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">Cost-per-thousand viewable impressions (vCPM)<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><span class=\"question_text\">Cost-per-view (CPV)<\/span><\/label><\/li>\n<li class=\"checkbox\"><label class=\"multi default-cursor\"><i class=\"fa \"><\/i><span class=\"question_text\">Cost-per-acquisition (CPA)<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Cost-per-thousand viewable impressions (vCPM) , Cost-per-view (CPV).<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Keyword Planner<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Display Planner<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Negative keywords<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Keyword lists<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">The correct answer was Display Planner.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adwords Basics Assessment Answers &#8211; Academy for Ads. Google move these questions to Google Adwords Fundamental Exam. An advertiser wants to target people on the Search Network who have previously visited their website. What should they do? They should use location targeting They should use device targeting They should use placement targeting They should create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-8650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAdwords Basics Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Adwords Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/adwords-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAdwords Basics Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Adwords Basics Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/adwords-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-17T08:47:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-27T14:07:16+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Adwords Basics Assessment Answers &#8211; 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