See many people bought your product after seeing the ad<\/span><\/label><\/li>\n<\/ol>\nThe correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .<\/p>\n<\/li>\n<\/ul>\n
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\n\nYour budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.<\/h2>\nWhich bidding strategy is best for you?<\/h2>\n\nFocus on impressions<\/span><\/label><\/li>\nFocus on conversions<\/span><\/label><\/li>\nFocus on clicks<\/span><\/label><\/li>\nFocus on engagement<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nIf John is setting up a new video campaign, which manual bidding strategy should he use?<\/h2>\n\nCost-per-view<\/span><\/label><\/li>\nCost-per-engagement<\/span><\/label><\/li>\nCost-per-click<\/span><\/label><\/li>\nCost-per-thousand viewable impressions<\/span><\/label><\/li>\n<\/ol>\nThe correct answer was Cost-per-view .<\/p>\n<\/li>\n<\/ul>\n
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\n\nJames has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.<\/h2>\nWhat information can he learn from conversion tracking? (choose 2)<\/h2>\n\nHow many people sign up for lessons after seeing the ad<\/span><\/label><\/li>\nHow many people saw the ad<\/span><\/label><\/li>\nWhich age group and gender is more likely to sign up for a course after seeing the ad<\/span><\/label><\/li>\nHow many liked the ad<\/span><\/label><\/li>\n<\/ol>\nThe correct answer was How many people sign up for lessons after seeing the ad.<\/p>\n<\/li>\n<\/ul>\n
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\n\nIf you’d like to ensure the users fill in a survey on your website.<\/h2>\nWhich marketing objective do you need to select when setting up your Display campaign?<\/h2>\n\nBuild Awareness<\/span><\/label><\/li>\nInfluence Consideration<\/span><\/label><\/li>\nDrive Action<\/span><\/label><\/li>\nYou don’t need to select marketing objective in this case<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nWhich bidding strategy should you use if you want to increase revenue from your ad spend?<\/h2>\n\nMaximize clicks<\/span><\/label><\/li>\nTarget ROAS<\/span><\/label><\/li>\nTarget CPA<\/span><\/label><\/li>\nECPC<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nYou are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.<\/h2>\nWhich metrics do you need to look at in your reports?<\/h2>\n\nImpressions, reach, frequency<\/span><\/label><\/li>\nImpressions and conversions<\/span><\/label><\/li>\nQuality Score and conversions<\/span><\/label><\/li>\nClickthrough rate and cost per click<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nYou’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.<\/h2>\nWhich bid strategy do you need to select when setting up your campaign to get the required results?<\/h2>\n\nViewable CPM (vCPM)<\/span><\/label><\/li>\nCPE<\/span><\/label><\/li>\nEnhanced CPC<\/span><\/label><\/li>\nCPV<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n <\/p>\n
\n\nWhat is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?<\/h2>\n\nBuild Awareness<\/span><\/label><\/li>\nInfluence Consideration<\/span><\/label><\/li>\nDrive Action<\/span><\/label><\/li>\nDrive Loyalty<\/span><\/label><\/li>\n<\/ol>\nThe correct answer was Influence Consideration.<\/p>\n<\/li>\n<\/ul>\n
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\n\nYou’d like to show your ads to customers who live in a specific region or country and speak German.<\/h2>\nWhich targeting method can you use?<\/h2>\n\nKeyword targeting<\/span><\/label><\/li>\nDevice targeting<\/span><\/label><\/li>\nLocation and language targeting<\/span><\/label><\/li>\nAudience targeting<\/span><\/label><\/li>\n<\/ol>\nThe correct answer was Location and language targeting.<\/p>\n<\/li>\n<\/ul>\n
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\n\nYou are interested in understanding how campaigns are driving traffic to your site.<\/h2>\nWhat metric would you look at to see how often people who see your ad end up clicking it?<\/h2>\n