{"id":8654,"date":"2017-02-17T08:51:16","date_gmt":"2017-02-17T08:51:16","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=8654"},"modified":"2017-09-29T13:04:27","modified_gmt":"2017-09-29T13:04:27","slug":"adwords-video-assessment-answers-academy-for-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/adwords-video-assessment-answers-academy-for-ads\/","title":{"rendered":"AdWords Video Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>AdWords Video Assessment Answers &#8211; Academy for Ads<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"answer_section clearfix\">\n<h2>Video campaign up and running, check! Now how&#8217;s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating \u2014 whether viewers are interacting with the ads they see.<\/h2>\n<h2>What metric should she investigate in AdWords Reporting?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">View rate<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span style=\"color: #008000;\"><strong><span class=\"question_text\">Clickthrough rate (CTR)<\/span><\/strong><\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Cost-per-view (CPV)<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Viewthrough rate<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"report_responses\">\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.<\/h2>\n<h2>What strategy should she adopt to optimize her campaign&#8217;s view rates?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Take it easy \u2014 to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Use what you know \u2014 adjust the settings to mimic those used for a prior successful video campaign.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Maximize for success \u2014 take advantage of each setting to narrow things down based on the insights you&#8217;ve uncovered on your ideal audience.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Start broad \u2014 adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>For her latest TrueView in-stream ad, Jacquline&#8217;s primary goal is to get her brand noticed with the 18-25 year-old set.<\/h2>\n<h2>What could she incorporate in her video to help humanize her brand?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Use humor<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Collaborate with a YouTube creator<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Add music<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Feature animation<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Mavi wants to do a collaboration with a YouTube star in which she includes her brand&#8217;s message in the creator&#8217;s video.<\/h2>\n<h2>What type of collaboration does this describe?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">An integrated approach in which the brand collaborates with multiple creators to weave in the brand story<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">A creator video in which the brand&#8217;s message is integrated or shared via a &#8220;shout out&#8221;<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">A series of brand videos in which the creator is mentioned throughout<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">A one-off video in which the brand is highlighted<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Select the video links in the video component Properties panel to add a video to an ad group<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Create one ad group for both in-stream and video discovery ads<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Import videos for both in-stream and discovery ads using the import video group feature<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><strong><span class=\"question_text\">Create one ad group for in-stream ads and one for video discovery ads<\/span><\/strong><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.<\/h2>\n<h2>What Google tool could he use to gain this insight quickly?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><strong><span class=\"question_text\">Google Surveys<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Google Trends<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Google Shopping Insights<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Google Correlate<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.<\/h2>\n<h2>What call to action language gives learners a reason to take action?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><strong><span class=\"question_text\">Learn how to build a table<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Click here<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Start now<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Download this<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.<\/h2>\n<p>In which report of YouTube Analytics would he be able to access this kind of data?<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><strong><span class=\"question_text\">Engagement report<\/span><\/strong><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Audience retention report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Watch time report<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">Likes and dislikes report<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<li class=\"answer_section clearfix\">\n<h2>Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.<\/h2>\n<p>What&#8217;s the critical first step he needs to take within AdWords to start a video remarketing campaign?<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Select the viewer actions he wants to target for his list<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">Link his current AdWords account to his existing YouTube channel<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">Add the remarketing list to his campaign<\/span><\/label><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company&#8217;s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.<\/h2>\n<p>What benefit of video remarketing meets his need?<\/p>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-check-circle full_pass\"><\/i><label><\/label><span class=\"question_text\">It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">It allows for reaching a very broad audience \u2014 a scope that includes YouTube, as well as Google&#8217;s Search and Display Network.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa \"><\/i><label><\/label><span class=\"question_text\">It can be set up in AdWords in a few steps.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><i class=\"fa fa-times-circle fail\"><\/i><label><\/label><span class=\"question_text\">It&#8217;s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"report_responses\">\n<ul id=\"section_questions\">\n<li class=\"answer_section clearfix\">\n<h2>What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?<\/h2>\n<ol class=\"choices_block\">\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">You can tell a personal brand story.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">You can reach a targeted audience on YouTube and with partners across the Google Display Network.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">You can set up a video campaign in just a few minutes.<\/span><\/label><\/li>\n<li class=\"\"><label class=\"multi for-true-false-single true-false-single default-cursor\"><span class=\"question_text\">You can measure your sucess using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.<\/span><\/label><\/li>\n<\/ol>\n<p class=\"failed\">\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified Now!<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AdWords Video Assessment Answers &#8211; Academy for Ads &nbsp; Video campaign up and running, check! Now how&#8217;s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating \u2014 whether viewers are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103,30],"tags":[],"class_list":{"0":"post-8654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"category-uncategorized-en","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAdWords Video Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9AdWords Video Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/adwords-video-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAdWords Video Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9AdWords Video Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/adwords-video-assessment-answers-academy-for-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-17T08:51:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-29T13:04:27+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-video-assessment-answers-academy-for-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/adwords-video-assessment-answers-academy-for-ads\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"AdWords Video Assessment Answers &#8211; 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