Acquisition Device<\/em>\u00a0report combines attribution and traffic metrics so you can see the relationship between acquisition and conversion.<\/p>\nWith this report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don\u2019t convert at all. For example, you might find that one segment of users make their first session and and purchases something in a subsequent session on a Tablet, while another segment make their first session on Mobile but generate more revenue on Desktop.<\/p>\n
The Acquisition Device report can help you better understand how different devices contribute to the ways you attract new users and convince all users to convert.<\/p>\n
Using the Acquisition Device report<\/h2>\n
The data table in this report displays a row for each of the device categories defined in Analytics:\u00a0Desktop<\/em>\u00a0(which includes laptops),\u00a0Tablet<\/em>, and\u00a0Mobile<\/em>.<\/p>\nThe number of Users associated with each row represents the acquisitions that can be attributed to that device category. This is the segment of users that used a device in that category the first time they were assigned a User ID during the date range selected in the report. For example, Users in the Mobile row of the data table were assigned a User ID while using a mobile device, but they might have used another device (like a Tablet or Desktop) to engage with content or make a purchase both before and after their mobile session.<\/p>\n
The\u00a0Revenue for Originating Device<\/em>\u00a0metric shows you how much revenue was generated on the same device type on which you acquired those users.<\/p>\nRevenue From Other Devices<\/em>\u00a0displays how much revenue is generated on devices in a different category than the one on which you acquired those users.<\/p>\nTotals for these metrics, which combine data from all three device categories, appear as scorecards above the data table; details for each category only appear in the data table.<\/p>\n
Revenue in a User ID view is calculated based on user and not session data, the numbers are different than in other reports. Learn more about\u00a0limits of User ID views.<\/em><\/p>\n <\/p>\n