{"id":898,"date":"2017-02-09T09:17:43","date_gmt":"2017-02-09T09:17:43","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=898"},"modified":"2017-09-21T12:09:10","modified_gmt":"2017-09-21T12:09:10","slug":"what-are-utm-parameters","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-are-utm-parameters\/","title":{"rendered":"What are UTM parameters?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What are UTM parameters?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><strong>parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">parameters that are added to your site for Event tracking<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=Ebozi5FWxjQ<\/p>\n<p>&nbsp;<\/p>\n<p>Definition:<\/p>\n<p>The<b> UTM parameters<\/b> are simply tags you add to a URL \u2014 when your link is clicked, the tags are sent back to Google Analytics and tracked. With <b>UTM parameters<\/b>, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters\" target=\"_blank\" rel=\"noopener\">https:\/\/en.wikipedia.org\/wiki\/UTM_parameters<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Related keyword:<\/p>\n<h2 style=\"padding-left: 30px;\">what are utm\u00a0parameters<\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What are UTM parameters? &nbsp; parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports &nbsp; parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns &nbsp; parameters that are added to URLs in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat are UTM parameters? 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