{"id":9001,"date":"2017-08-31T12:01:09","date_gmt":"2017-08-31T12:01:09","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=9001"},"modified":"2018-01-10T09:31:44","modified_gmt":"2018-01-10T09:31:44","slug":"which-tags-does-google-analytics-recommend-to-accurately-track-campaigns","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-tags-does-google-analytics-recommend-to-accurately-track-campaigns\/","title":{"rendered":"Which tags does Google Analytics recommend to accurately track campaigns?"},"content":{"rendered":"

 <\/p>\n

Which tags does Google Analytics recommend to accurately track campaigns?<\/p>\n

 <\/p>\n

Source, Content, and Term<\/p>\n

 <\/p>\n

Medium, Source, and Content<\/p>\n

 <\/p>\n

Medium, Source, and Campaign<\/strong><\/span><\/p>\n

 <\/p>\n

Campaign, Content, and Term<\/p>\n

 <\/p>\n

 <\/p>\n

Explanation:<\/p>\n

The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.
\nRead more here: https:\/\/support.google.com\/analytics\/answer\/1037445<\/a><\/p>\n

 <\/p>\n

1. Tag only what you need.<\/h4>\n

If your Analytics account is linked to an active Google AdWords account and you have\u00a0auto-tagging enabled, you don’t need to tag your destination URLs in AdWords. Analytics automatically tracks all of your AdWords campaigns. However, if you run paid search campaigns on search engines other than Google, you’ll need to tag the destination URLs for those ads.<\/p>\n

Referral sites are automatically detected and displayed in your reports. However, if you want to associate a campaign name or ad type (such as “banner_ad”) with referral traffic, you should tag links on referral sites.<\/p>\n

There are certain links that you don’t need to tag, and many times are not able to tag. You should not attempt to tag organic (unpaid) keyword links from search engines. Search engine names are automatically detected and displayed in your reports. And again, you don’t need to tag AdWords URLs as long as you are using auto-tagging.<\/p>\n

2. Create your links with the URL builder.<\/h4>\n

Campaign links consist of a URL address followed by a question mark (?), and then your campaign variables separated by ampersands (&), for example: http:\/\/www.example.com\/?<\/strong>utm_source=adsite&<\/strong>utm_campaign=adcampaign.<\/p>\n

However, you don’t need to worry about link syntax if you use the\u00a0URL Builder\u00a0to generate your URLs. You can then copy and paste the links in your ad. If you’re wondering which fields to fill in, you’re ready for step 3, below.<\/p>\n

3. Use only the campaign variables you need.<\/h4>\n

The URL Builder has six fields, but you generally need to use only\u00a0Campaign Source<\/strong>,\u00a0Campaign Medium<\/strong>, and\u00a0Campaign Name<\/strong>.\u00a0Campaign Term<\/strong>\u00a0allows you to specify the paid search keyword. You can use\u00a0Campaign Content<\/strong>\u00a0to indicate the specific ad, button, or link that was clicked. The table below shows how you might tag the two kinds of online campaigns: email campaigns, and paid keywords.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nEmail campaign<\/strong><\/td>\nPaid search campaign<\/strong><\/td>\n<\/tr>\n
Campaign Source<\/strong><\/td>\nnewsletter1<\/td>\nyahoo<\/td>\n<\/tr>\n
Campaign Medium<\/strong><\/td>\nemail<\/td>\ncpc<\/td>\n<\/tr>\n
Campaign Term<\/strong><\/td>\n<\/td>\nthe search term associated with this traffic<\/em><\/td>\n<\/tr>\n
Campaign Content<\/strong><\/td>\ncall_to_action_2<\/td>\n<\/td>\n<\/tr>\n
Campaign Name<\/strong><\/td>\nproductxyz<\/td>\nproductxyz<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. Don\u2019t send personally identifiable information.<\/h4>\n

Note that the\u00a0Analytics terms of service, which all Analytics customers must adhere to, prohibits sending personally identifiable information (PII) to Analytics, such as names, social security numbers, email addresses, or any similar data. Learn more about the Analytics\u00a0privacy principles.<\/p>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=yIS_kem2nnk<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Which tags does Google Analytics recommend to accurately track campaigns?   Source, Content, and Term   Medium, Source, and Content   Medium, Source, and Campaign   Campaign, Content, and Term     Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name. Read […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-9001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fWhich tags does Google Analytics recommend to accurately track campaigns? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Which tags does Google Analytics recommend to accurately track campaigns? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/which-tags-does-google-analytics-recommend-to-accurately-track-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhich tags does Google Analytics recommend to accurately track campaigns? 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