{"id":9009,"date":"2017-08-30T12:14:43","date_gmt":"2017-08-30T12:14:43","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=9009"},"modified":"2018-01-10T12:40:36","modified_gmt":"2018-01-10T12:40:36","slug":"how-does-google-analytics-credit-a-channel-that-contributes-to-a-conversion-prior-to-a-transaction","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-does-google-analytics-credit-a-channel-that-contributes-to-a-conversion-prior-to-a-transaction\/","title":{"rendered":"How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?"},"content":{"rendered":"

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How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?<\/p>\n

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Last-click attribution<\/p>\n

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Primary conversion<\/p>\n

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Assisted conversion<\/strong><\/span><\/p>\n

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Second-to-last-click attribution<\/p>\n

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Explanation:<\/p>\n

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere\u2014except as the final interaction\u2014on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.
\nRead more here: https:\/\/support.google.com\/analytics\/answer\/1191204<\/a><\/p>\n

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The\u00a0Assisted Conversions<\/em>\u00a0report summarizes the roles and contributions of your channels. A channel can play three roles in a conversion path:<\/p>\n