{"id":9045,"date":"2017-08-30T12:45:00","date_gmt":"2017-08-30T12:45:00","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=9045"},"modified":"2017-08-31T19:01:11","modified_gmt":"2017-08-31T19:01:11","slug":"if-you-wanted-to-track-what-search-terms-customers-used-to-find-products-on-your-website-what-would-you-set-up","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/if-you-wanted-to-track-what-search-terms-customers-used-to-find-products-on-your-website-what-would-you-set-up\/","title":{"rendered":"If you wanted to track what search terms customers used to find products on your website, what would you set up?"},"content":{"rendered":"

 <\/p>\n

If you wanted to track what search terms customers used to find products on your website, what would you set up?<\/p>\n

 <\/p>\n

Data Import<\/p>\n

 <\/p>\n

Search filters<\/p>\n

 <\/p>\n

Enhanced Ecommerce<\/p>\n

 <\/p>\n

Site Search<\/strong><\/span><\/p>\n

 <\/p>\n

Explanation:<\/p>\n

Site Search lets you understand the extent to which users took advantage of your site\u2019s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
\nRead more here: https:\/\/support.google.com\/analytics\/answer\/1012264<\/a><\/p>\n

 <\/p>\n

Site Search lets you understand the extent to which users took advantage of your site\u2019s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.<\/p>\n

Set up Site Search<\/h2>\n

Site Search must be set up for each\u00a0reporting view\u00a0in which you want to report on user search activity. To set up Site Search for a view:<\/p>\n

    \n
  1. Sign in to\u00a0your Analytics account.<\/li>\n
  2. Click\u00a0Admin, and navigate to the\u00a0view in which you want to set up Site Search.<\/li>\n
  3. Click\u00a0View Settings<\/strong>.<\/li>\n
  4. Under\u00a0Site Search Settings<\/em>, set Site Search Tracking to\u00a0ON<\/strong>.<\/li>\n
  5. In the\u00a0Query Parameter<\/em>\u00a0field, enter the word or words that designate internal query parameters, such as\u00a0term,search,query<\/strong>. Sometimes query parameters are designated by just a letter, such as\u00a0s<\/strong>\u00a0or\u00a0q<\/strong>. Enter up to five parameters, separated by commas. Do not enter any additional characters: for example, if the query parameter is designated by the letter\u00a0q<\/strong>, enter only\u00a0q<\/strong>\u00a0(not q=). Read\u00a0How to identify search query parameters, below.<\/li>\n
  6. Select whether or not you want Analytics to strip the query parameter from your URL. This strips only the parameters you provided, and not any other parameters in the same URL.<\/li>\n
  7. Turn\u00a0Site search categories<\/em>\u00a0on or off. If your site lets users refine searches, you can include that information in your reports. For example, users might search for “chromebook” once they’ve refined the category to\u00a0“laptops”. In a case like this, the site-search URL would look\u00a0something like …?q=chromebook&sc=laptop.\n

    If you leave categories\u00a0OFF<\/strong>, you are finished. Click\u00a0Save<\/strong>.<\/p>\n

    If you turn categories\u00a0ON<\/strong>:<\/p>\n

      \n
    • In the\u00a0Category parameter<\/strong>\u00a0field, enter the letters that designate an internal search category such as ‘cat,qc,sc’. As you did with the Query Parameter field, enter only the characters for the parameter, e.g., “sc”, and not “sc=”.<\/li>\n
    • Select whether or not you want Analytics to strip the category parameters from your URL.
      \nNote that this strips only the parameters you provided, and not any other parameters in the same URL. This has the same effect as excluding URL Query Parameters in your master reporting view: if you strip the category parameters from your Site Search view, you don’t have to exclude them again from your master view.<\/li>\n
    • Click\u00a0Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

       <\/p>\n

      https:\/\/www.youtube.com\/watch?v=2F-hxhiBehM<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

        If you wanted to track what search terms customers used to find products on your website, what would you set up?   Data Import   Search filters   Enhanced Ecommerce   Site Search   Explanation: Site Search lets you understand the extent to which users took advantage of your site\u2019s search function, which search […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38,30],"tags":[],"class_list":{"0":"post-9045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"category-uncategorized-en","8":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fIf you wanted to track what search terms customers used to find products on your website, what would you set up? 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