{"id":9655,"date":"2018-12-26T12:04:32","date_gmt":"2018-12-26T12:04:32","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=9655"},"modified":"2018-12-27T13:05:02","modified_gmt":"2018-12-27T13:05:02","slug":"coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match\/","title":{"rendered":"Coho Winery wants their ad to display for the keyword &#8220;cabernet sauvignon&#8221; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?"},"content":{"rendered":"<p>Coho Winery wants their ad to display for the keyword &#8220;cabernet sauvignon&#8221; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0 Broad match<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>\u00a0Exact match<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 Phrase match<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 Negative keyword<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/training\/keyword-match-options\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/2865812287fea35b53867d78713a5d28\/retina\/bing-ads-acredited.png\" alt=\"Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?\" width=\"276\" height=\"101\"><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT31M4S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-09-19T16:07:24.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/mntYrlr6N50\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"2043\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/mntYrlr6N50\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/mntYrlr6N50?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get the Answer of \u2705?\u2705 Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coho Winery wants their ad to display for the keyword &#8220;cabernet sauvignon&#8221; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? &nbsp; \u00a0 Broad match \u00a0Exact match \u00a0 Phrase match \u00a0 Negative keyword &nbsp; Explanation: &nbsp; Source &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[54],"tags":[],"class_list":{"0":"post-9655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bing-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fCoho Winery wants their ad to display for the keyword &quot;cabernet sauvignon&quot; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Coho Winery wants their ad to display for the keyword &quot;cabernet sauvignon&quot; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fCoho Winery wants their ad to display for the keyword &quot;cabernet sauvignon&quot; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Coho Winery wants their ad to display for the keyword &quot;cabernet sauvignon&quot; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-26T12:04:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-27T13:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/2865812287fea35b53867d78713a5d28\/retina\/bing-ads-acredited.png\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/coho-winery-wants-their-ad-to-display-for-the-keyword-cabernet-sauvignon-only-when-a-customers-search-query-matches-their-keyword-in-the-same-order-with-no-extra-words-which-keyword-match\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Coho Winery wants their ad to display for the keyword &#8220;cabernet sauvignon&#8221; only when a customer\u2019s search query matches their keyword exactly, including some close variants, with no extra words. 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