{"id":980,"date":"2018-09-19T16:37:26","date_gmt":"2018-09-19T16:37:26","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=980"},"modified":"2018-09-20T10:32:37","modified_gmt":"2018-09-20T10:32:37","slug":"youre-reviewing-the-campaigns-of-a-new-client-who-wants-to-better-promote-his-child-daycare-facility-to-parents-researching-childcare-on-their-mobile-devices-currently-his-ads-include-gener","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/youre-reviewing-the-campaigns-of-a-new-client-who-wants-to-better-promote-his-child-daycare-facility-to-parents-researching-childcare-on-their-mobile-devices-currently-his-ads-include-gener\/","title":{"rendered":"You&#8217;re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>You\u2019re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">the\u00a0computer version of the facility\u2019s website as the landing page, and a headline and description text that encourages people to sign up for the facility\u2019s newsletter<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">the mobile version of the facility\u2019s website as the landing page, and uses an interactive video showing current students and teachers reading together<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client\u2019s business is located<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client\u2019s website<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>Ad copy must be compelling and highlight offers that makes you unique. Write the ad copy empowering customer to take action necessary for your business goal.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/6336021\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A key factor is that child daycare facilities are based on locations. Location in this case is more important than a nice image\/video.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You\u2019re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with: &nbsp; the\u00a0computer version of the facility\u2019s website as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYou&#039;re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. 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