{"id":9927,"date":"2018-11-09T15:27:48","date_gmt":"2018-11-09T15:27:48","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=9927"},"modified":"2018-11-23T21:42:32","modified_gmt":"2018-11-23T21:42:32","slug":"youve-joined-a-startup-company-before-building-out-your-content-strategy-youll-need-to-develop-your-companys-primary-buyer-persona-whats-the-appropriate-order-for-developing-the-buyer-persona-f","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/youve-joined-a-startup-company-before-building-out-your-content-strategy-youll-need-to-develop-your-companys-primary-buyer-persona-whats-the-appropriate-order-for-developing-the-buyer-persona-f\/","title":{"rendered":"You&#8217;ve joined a startup company. Before building out your content strategy, you&#8217;ll need to develop your company&#8217;s primary buyer persona. What&#8217;s the appropriate order for developing the buyer persona for your startup?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>You&#8217;ve joined a startup company. Before building out your content strategy, you&#8217;ll need to develop your company&#8217;s primary buyer persona. What&#8217;s the appropriate order for developing the buyer persona for your startup?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Research, identify trends, and create persona stories<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Create persona story, test and optimize, and make assumptions<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Make assumptions, identify trends, and ask company employees for input<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">A buyer persona shouldn&#8217;t be developed at this time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You&#8217;ve joined a startup company. Before building out your content strategy, you&#8217;ll need to develop your company&#8217;s primary buyer persona. What&#8217;s the appropriate order for developing the buyer persona for your startup? &nbsp; &nbsp; Research, identify trends, and create persona stories &nbsp; Create persona story, test and optimize, and make assumptions &nbsp; Make assumptions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-9927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYou&#039;ve joined a startup company. 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