{"id":994,"date":"2016-05-06T16:41:01","date_gmt":"2016-05-06T16:41:01","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=994"},"modified":"2018-09-20T10:36:12","modified_gmt":"2018-09-20T10:36:12","slug":"what-information-does-a-target-cost-per-acquisition-cpa-bid-strategy-need-in-order-to-find-the-optimal-cost-per-click-cpc-bid-for-an-ad-each-time-its-eligible-to-appear","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-information-does-a-target-cost-per-acquisition-cpa-bid-strategy-need-in-order-to-find-the-optimal-cost-per-click-cpc-bid-for-an-ad-each-time-its-eligible-to-appear\/","title":{"rendered":"What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear?"},"content":{"rendered":"

 <\/p>\n

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear?<\/p>\n

 <\/p>\n

 <\/p>\n

Manual bid changes<\/p>\n

 <\/p>\n

Forecast data<\/p>\n

 <\/p>\n

Historical conversion data<\/strong><\/span><\/p>\n

 <\/p>\n

Test conversions<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

 <\/p>\n

Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it\u2019s eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals.<\/p>\n

Read more here:\u00a0https:\/\/support.google.com\/partners\/answer\/2471188?hl=en<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear?     Manual bid changes   Forecast data   Historical conversion data   Test conversions   Explanation:   Using historical information about your campaign, Conversion Optimizer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fWhat information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-information-does-a-target-cost-per-acquisition-cpa-bid-strategy-need-in-order-to-find-the-optimal-cost-per-click-cpc-bid-for-an-ad-each-time-its-eligible-to-appear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it\u2019s eligible to appear? 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