{"id":998,"date":"2018-09-19T16:42:21","date_gmt":"2018-09-19T16:42:21","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=998"},"modified":"2018-09-20T14:20:27","modified_gmt":"2018-09-20T14:20:27","slug":"an-advertiser-makes-edits-to-an-ad-and-notices-that-its-position-is-then-lower-than-that-of-the-previous-version-whats-the-most-likely-cause","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-makes-edits-to-an-ad-and-notices-that-its-position-is-then-lower-than-that-of-the-previous-version-whats-the-most-likely-cause\/","title":{"rendered":"An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What\u2019s the most likely cause?"},"content":{"rendered":"

 <\/p>\n

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What\u2019s the most likely cause?<\/p>\n

 <\/p>\n

 <\/p>\n

The advertiser\u2019s landing page is down for maintenance<\/p>\n

 <\/p>\n

The edited ad is less relevant to the keywords in the ad group<\/p>\n

 <\/p>\n

The advertiser\u2019s budget has been depleted<\/strong><\/span><\/p>\n

 <\/p>\n

The edited ad has a lower conversion rate<\/p>\n

 <\/p>\n

Explanation:<\/p>\n

 <\/p>\n

Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position \u2014 at a lower price \u2014 with highly relevant keywords and ads.<\/p>\n

You can read more here:\u00a0https:\/\/support.google.com\/partners\/answer\/6300?hl=en\u00a0<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. 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