<\/p>\n
You’re responsible for managing your company’s social media accounts. Your colleague tells you about how a lot of businesses are using Pinterest to promote content. Your company doesn’t have a Pinterest account yet, so he encourages you to create one. How would you respond?<\/p>\n
<\/p>\n
“I like the idea but before we create an account, we should do some research. We need to determine if this is a social media channel that our buyer personas are spending time at.”<\/strong><\/span><\/p>\n <\/p>\n “Great idea. I’ll build out an account. We can use it to promote the new infographics that we’ll be creating.”<\/p>\n <\/p>\n “Thanks for the suggestion, but a Pinterest account isn’t something that we’ll be creating. We already have three other social media accounts and it’s best to keep it to no more than three.”<\/p>\n <\/p>\n “That’s not a good idea. Pinterest isn’t as popular as other social media channels, so we won’t see much of an ROI for the amount of time we’d be putting in.”<\/p>\n <\/p>\n https:\/\/www.youtube.com\/watch?v=D-pw3JscYzo<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" You’re responsible for managing your company’s social media accounts. Your colleague tells you about how a lot of businesses are using Pinterest to promote content. Your company doesn’t have a Pinterest account yet, so he encourages you to create one. How would you respond? “I like the idea but before we create an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-9998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound","7":"entry"},"yoast_head":"\n