{"id":41631,"date":"2019-01-31T07:20:45","date_gmt":"2019-01-31T07:20:45","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=41631"},"modified":"2019-01-31T07:20:45","modified_gmt":"2019-01-31T07:20:45","slug":"pourquoi-est-ce-interessant-de-regrouper-plusieurs-annonces-au-sein-dun-groupe-dannonces","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/fr\/pourquoi-est-ce-interessant-de-regrouper-plusieurs-annonces-au-sein-dun-groupe-dannonces\/","title":{"rendered":"Pourquoi est-ce int\u00e9ressant de regrouper plusieurs annonces au sein d\u2019un groupe d\u2019annonces ?"},"content":{"rendered":"<p>Pourquoi est-ce int\u00e9ressant de regrouper plusieurs annonces au sein d\u2019un groupe d\u2019annonces ?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Google Ads fait automatiquement correspondre chaque annonce au mot cl\u00e9 le plus pertinent.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les annonces ne peuvent diffuser des extensions d\u2019annonces que s\u2019il y a plusieurs annonces dans le groupe d\u2019annonces.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Lorsque le param\u00e8tre \u201cOptimiser pour les clics\u201d est activ\u00e9, Google Ads alterne automatiquement vos annonces afin d\u2019augmenter les chances que les plus performantes soient diffus\u00e9es plus souvent.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les annonces ne peuvent \u00eatre diffus\u00e9es en haut de la page que s\u2019il y a plusieurs annonces dans le groupe d\u2019annonces.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explication:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Dans oogle Ads un groupe d\u2019annonces contient une ou plusieurs annonces ciblant un ensemble partag\u00e9 de mots cl\u00e9s. Il est reccomand\u00e9\u00a0de cr\u00e9er 3 annonces minimum par groupe d\u2019annonces.\u00a0Mais pourquoi? La r\u00e9ponse est la rotation des annonces.<\/p>\n<p style=\"padding-left: 30px;\">La rotation des annonces d\u00e9signe la fa\u00e7on dont vos annonces sont diffus\u00e9es sur le r\u00e9seau de Google.\u00a0Si vous disposez de plusieurs annonces dans un m\u00eame groupe, elles s\u2019affichent en alternance. Ce param\u00e8tre de rotation permet de d\u00e9finir la fr\u00e9quence de diffusion de chacune des annonces de votre groupe.<\/p>\n<p style=\"padding-left: 30px;\">Par exemple, vous pouvez choisir l\u2019option \u201cOptimiser pour les clics\u201d.\u00a0 En ce cas la priorit\u00e9 va \u00eatre d\u2019enregistrer le plus de clics possible. Autrement, ce param\u00e8tre va privil\u00e9gier l\u2019affichage de l\u2019annonce ayant un meilleur CTR.<\/p>\n<p style=\"padding-left: 30px;\">Lire plus sur le site officiel\u00a0<a href=\"https:\/\/support.google.com\/google-ads#topic=7456157\">Aide Google Ads<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi est-ce int\u00e9ressant de regrouper plusieurs annonces au sein d\u2019un groupe d\u2019annonces ? &nbsp; Google Ads fait automatiquement correspondre chaque annonce au mot cl\u00e9 le plus pertinent. &nbsp; Les annonces ne peuvent diffuser des extensions d\u2019annonces que s\u2019il y a plusieurs annonces dans le groupe d\u2019annonces. &nbsp; Lorsque le param\u00e8tre \u201cOptimiser pour les clics\u201d est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[217],"tags":[],"class_list":{"0":"post-41631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-les-bases-de-google-ads-questions-et-reponses","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fPourquoi est-ce int\u00e9ressant de regrouper plusieurs annonces au sein d\u2019un groupe d\u2019annonces ? 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