{"id":41637,"date":"2019-01-31T07:53:43","date_gmt":"2019-01-31T07:53:43","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=41637"},"modified":"2019-01-31T07:53:43","modified_gmt":"2019-01-31T07:53:43","slug":"combien-payez-vous-lorsquun-internaute-clique-sur-votre-annonce-google-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/fr\/combien-payez-vous-lorsquun-internaute-clique-sur-votre-annonce-google-ads\/","title":{"rendered":"Combien payez-vous lorsqu\u2019un internaute clique sur votre annonce Google Ads ?"},"content":{"rendered":"<p>Combien payez-vous lorsqu\u2019un internaute clique sur votre annonce Google Ads ?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Vous payez 10 centimes de plus que l\u2019ench\u00e8re suivante la plus \u00e9lev\u00e9e.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Vous payez 0,01 &amp;#36; pour chaque clic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Vous ne payez que le montant minimal n\u00e9cessaire pour que votre annonce conserve sa position.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Vous payez le montant total de l\u2019ench\u00e8re.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explication:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Le montant que vous payez lorsqu\u2019un internaute clique sur votre annonce, autrement dire le CPC r\u00e9el, est une notion technique complexe.\u00a0Le co\u00fbt au clic (CPC) d\u00e9pend de nombreux facterus.\u00a0Ce montant est souvent inf\u00e9rieur, parfois de beaucoup, \u00e0 votre CPC max.<\/p>\n<p style=\"padding-left: 30px;\">Le CPC r\u00e9el dans le cadre du syst\u00e8me d\u2019ench\u00e8res Google\u00a0Ads correspond au minimum requis pour conserver la position de votre annonce. A noter que avec un Quality Score important, il est possible d\u2019\u00eatre\u00a0mieux positionn\u00e9 que son concurrent tout en payant moins.<\/p>\n<p style=\"padding-left: 30px;\">Lire plus sur le site officiel\u00a0<a href=\"https:\/\/support.google.com\/google-ads#topic=7456157\">Aide Google Ads<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combien payez-vous lorsqu\u2019un internaute clique sur votre annonce Google Ads ? &nbsp; Vous payez 10 centimes de plus que l\u2019ench\u00e8re suivante la plus \u00e9lev\u00e9e. &nbsp; Vous payez 0,01 &amp;#36; pour chaque clic. &nbsp; Vous ne payez que le montant minimal n\u00e9cessaire pour que votre annonce conserve sa position. &nbsp; Vous payez le montant total de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[217],"tags":[],"class_list":{"0":"post-41637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-les-bases-de-google-ads-questions-et-reponses","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fCombien payez-vous lorsqu\u2019un internaute clique sur votre annonce Google Ads ? 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