{"id":48283,"date":"2020-03-16T19:34:22","date_gmt":"2020-03-16T19:34:22","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=48283"},"modified":"2020-03-16T19:34:22","modified_gmt":"2020-03-16T19:34:22","slug":"associez-chacune-des-statistiques-de-conversion-suivantes-a-sa-bonne-description","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/fr\/associez-chacune-des-statistiques-de-conversion-suivantes-a-sa-bonne-description\/","title":{"rendered":"Associez chacune des statistiques de conversion suivantes \u00e0 sa bonne description."},"content":{"rendered":"<p>Associez chacune des statistiques de conversion suivantes \u00e0 sa bonne description.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b>Valeur de conversion par clic (Valeur de conv.\/clic)<\/b><\/li>\n<li><b>Rapport valeur\/co\u00fbt de conversion (Valeur de conv.\/co\u00fbt)<\/b><\/li>\n<li><b>Taux de conversion (Taux de conv.)<\/b><\/li>\n<li><b>Valeur de conversion (Valeur de conv.)<\/b><\/li>\n<li><b>Co\u00fbt par conversion (Co\u00fbt\/conv.)<\/b><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Indique la fr\u00e9quence moyenne \u00e0 laquelle un clic ou une autre interaction avec une annonce g\u00e9n\u00e8rent une conversion ; cette statistique est calcul\u00e9e en divisant le nombre de conversions (colonne \u201cConversions\u201d) par le nombre total d\u2019interactions \u00e9ligibles (telles qu\u2019un clic sur une annonce ou le visionnage d\u2019une annonce vid\u00e9o) (3)<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Repr\u00e9sente la valeur totale des conversions divis\u00e9e par le nombre de clics \u00e9ligibles (1)<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Indique le co\u00fbt moyen de chacune de vos conversions ; cette statistique est calcul\u00e9e en divisant le co\u00fbt total par le nombre indiqu\u00e9 dans la colonne \u201cConversions\u201d (5)<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Correspond \u00e0 la somme des valeurs de vos conversions ; vous devez associer une valeur \u00e0 vos actions de conversion (4)<\/b><\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Estime le retour sur investissement ; cette statistique est calcul\u00e9e en divisant la valeur de conversion totale par le co\u00fbt total des interactions avec les annonces (2)<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Associez chacune des statistiques de conversion suivantes \u00e0 sa bonne description. &nbsp; Valeur de conversion par clic (Valeur de conv.\/clic) Rapport valeur\/co\u00fbt de conversion (Valeur de conv.\/co\u00fbt) Taux de conversion (Taux de conv.) Valeur de conversion (Valeur de conv.) Co\u00fbt par conversion (Co\u00fbt\/conv.) &nbsp; Indique la fr\u00e9quence moyenne \u00e0 laquelle un clic ou une autre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[288],"tags":[],"class_list":{"0":"post-48283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reponses-de-certification-relative-aux-mesures-google-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAssociez chacune des statistiques de conversion suivantes \u00e0 sa bonne description. - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Associez chacune des statistiques de conversion suivantes \u00e0 sa bonne description. \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/fr\/associez-chacune-des-statistiques-de-conversion-suivantes-a-sa-bonne-description\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAssociez chacune des statistiques de conversion suivantes \u00e0 sa bonne description. - 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