{"id":48519,"date":"2020-03-18T19:41:04","date_gmt":"2020-03-18T19:41:04","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=48519"},"modified":"2020-03-18T19:41:04","modified_gmt":"2020-03-18T19:41:04","slug":"pierre-possede-un-site-web-qui-assure-la-publicite-de-son-site-local-de-location-de-vacances-il-gere-sa-campagne-publicitaire-a-laide-de-google-ads-il-examine-lanalyse-croisee-de-s","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/fr\/pierre-possede-un-site-web-qui-assure-la-publicite-de-son-site-local-de-location-de-vacances-il-gere-sa-campagne-publicitaire-a-laide-de-google-ads-il-examine-lanalyse-croisee-de-s\/","title":{"rendered":"Pierre poss\u00e8de un site Web qui assure la publicit\u00e9 de son site local de location de vacances. Il g\u00e8re sa campagne publicitaire \u00e0 l\u2019aide de Google Ads. Il examine l\u2019analyse crois\u00e9e de ses conversions de type \u201cachat\u201d avec son CRM de backend, et les donn\u00e9es ne correspondent pas. Pourquoi constate-t-il cette diff\u00e9rence ?"},"content":{"rendered":"

 <\/p>\n

Pierre poss\u00e8de un site Web qui assure la publicit\u00e9 de son site local de location de vacances. Il g\u00e8re sa campagne publicitaire \u00e0 l\u2019aide de Google Ads. Il examine l\u2019analyse crois\u00e9e de ses conversions de type \u201cachat\u201d avec son CRM de backend, et les donn\u00e9es ne correspondent pas. Pourquoi constate-t-il cette diff\u00e9rence ?<\/p>\n

 <\/p>\n

Le suivi des conversions g\u00e9n\u00e8re des conversions en double.
\nPierre a modifi\u00e9 le tag d\u2019\u00e9v\u00e9nement pour y ajouter un ID de commande unique.
\nPierre a activ\u00e9 la colonne \u201cConversion apr\u00e8s affichage\u201d.
\nLe CRM ne donne pas la possibilit\u00e9 d\u2019ajouter un ID de commande unique.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Pierre poss\u00e8de un site Web qui assure la publicit\u00e9 de son site local de location de vacances. Il g\u00e8re sa campagne publicitaire \u00e0 l\u2019aide de Google Ads. Il examine l\u2019analyse crois\u00e9e de ses conversions de type \u201cachat\u201d avec son CRM de backend, et les donn\u00e9es ne correspondent pas. Pourquoi constate-t-il cette diff\u00e9rence ?   […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[288],"tags":[],"class_list":{"0":"post-48519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reponses-de-certification-relative-aux-mesures-google-ads","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fPierre poss\u00e8de un site Web qui assure la publicit\u00e9 de son site local de location de vacances. Il g\u00e8re sa campagne publicitaire \u00e0 l\u2019aide de Google Ads. Il examine l\u2019analyse crois\u00e9e de ses conversions de type \u201cachat\u201d avec son CRM de backend, et les donn\u00e9es ne correspondent pas. Pourquoi constate-t-il cette diff\u00e9rence ? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Pierre poss\u00e8de un site Web qui assure la publicit\u00e9 de son site local de location de vacances. Il g\u00e8re sa campagne publicitaire \u00e0 l\u2019aide de Google Ads. Il examine l\u2019analyse crois\u00e9e de ses conversions de type \u201cachat\u201d avec son CRM de backend, et les donn\u00e9es ne correspondent pas. 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