In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products.
Which targeting option should she choose to help achieve that goal?
- Dynamic remarketing
- Standard remarketing
- Remarketing
- Affinity Audiences
Explanation: To achieve her goal of driving sales with her Google Display Ads campaign and reaching audiences who have previously viewed products on her website with new ads for those exact products, Charlotte should choose the targeting option of Dynamic remarketing. Dynamic remarketing allows advertisers to show personalized ads featuring products or services that users have previously viewed on their website. This targeting option dynamically generates ads based on the specific products or services that users have shown interest in, increasing the relevance and effectiveness of the ads. By displaying tailored ads showcasing products that users have already shown interest in, dynamic remarketing helps to reengage potential customers and drive them back to the website to complete a purchase. Additionally, dynamic remarketing can be highly effective in driving sales as it targets users who have already demonstrated a level of interest in the products, making them more likely to convert. Therefore, selecting Dynamic remarketing as the targeting option accurately reflects its suitability for Charlotte’s goal of driving sales by reaching audiences who previously viewed products on her website with new ads for those exact products, ultimately maximizing the campaign’s impact and return on investment.