Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

• It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
• It makes it possible for her customers to purchase art supplies directly from within her ads.
• It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
• Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

 

Explanation: The correct answer is ‘It places Mandy’s ads against the most relevant content by using best-in-class intent signals.’ Google Display Ads can help Mandy achieve her business objectives of increasing brand awareness and driving higher sales by placing her ads against relevant content across the Google Display Network. Through best-in-class intent signals, such as user behavior, interests, and context, Google Display Ads ensure that Mandy’s ads are shown to users who are most likely to be interested in art supplies, thereby maximizing the effectiveness of her advertising efforts. By reaching potential customers while they are engaging with related content online, Mandy can increase the visibility of her brand and attract new customers to her brick-and-mortar store and online shop. Additionally, by leveraging the extensive reach of the Google Display Network, Mandy can extend the reach of her advertising campaigns to a wide audience of potential customers, increasing the likelihood of driving higher sales for her art-supply company. Therefore, Google Display Ads provide Mandy with a powerful platform to achieve her business objectives by placing her ads against relevant content and reaching potential customers at the right time and place to drive awareness and sales for her art-supply business.