Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.
Which story shows Quinn using remarketing to drive action?
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Explanation:
Since Quinn is showing promotional discount code ads to persons who visited his website, considered buying his clothing, but didn’t purchase. This can be done in Remarketing only. Remarketing lets you target those people who have visited your website or accessed your app.
This scenario illustrates Quinn effectively using remarketing to drive action by targeting users who have already shown interest in his products but haven’t completed a purchase. By creating a list of cart abandoners, Quinn can specifically target users who visited his website, added items to their cart, but didn’t follow through with a purchase. Showing them an ad with a promotional discount code serves as a powerful incentive to encourage these users to revisit the website and complete their purchase, thereby driving action and potentially increasing sales. Remarketing in this manner allows Quinn to strategically re-engage with potential customers who are already familiar with his brand, increasing the likelihood of conversion and maximizing the effectiveness of his Display campaign.