Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Which option will help Robert influence customer consideration?

Affinity Audiences
In-Market audiences
Custom Affinity audiences
Demographic retargeting

Explanation:

The in-Market audience will help Robert influence customer consideration. Because In-Market audience is that audience who are actively browsing, researching or comparing the types of products you sell and are close to conversion.

Here Robert wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands.

Learn more here: Skillshop Display Certification
Third chapter: Reach Users on Google Display Ads
Sub-Chapter: Influence consideration

In-Market audiences are groups of users who are actively researching or comparing products or services across the Google Display Network. For Robert, who manages a website selling sporting goods, targeting In-Market audiences allows him to reach potential customers who are currently in the process of researching and comparing different football brands online. By identifying users who have demonstrated a strong intent to purchase football-related products, In-Market audiences enable Robert to influence customer consideration effectively. These audiences are more likely to be receptive to Robert’s ads promoting his sporting goods, including football brands, as they are actively seeking information and making purchasing decisions within this product category. Therefore, leveraging In-Market audiences aligns with Robert’s objective of featuring his products in various online sporting publications and influencing customer consideration by targeting users who are actively researching and comparing football brands online, ultimately driving engagement and increasing the likelihood of conversions for his website selling sporting goods.