The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding.

How can automated bidding benefit advertisers? (Choose two.)

Allows advertisers to bid only for clicks from a specific group.
Uses machine learning to set bids, which saves time.
Guarantees reduced conversion costs for advertisers.
Is auction-specific to increase the chance for conversion.
Allows advertisers to serve ads only at specific times.

Explanation: Automated bidding offers significant benefits to advertisers in navigating the increasingly complex customer journey. Firstly, it utilizes machine learning to set bids, saving advertisers time by automatically adjusting bids based on numerous factors such as user behavior, device, location, and time of day. This automation allows advertisers to focus their efforts on strategic campaign planning and optimization rather than manual bid adjustments. Secondly, automated bidding is auction-specific, meaning it tailors bids to each individual auction, increasing the likelihood of securing conversions by dynamically adjusting bids based on real-time auction dynamics and user intent signals. This flexibility ensures that advertisers can effectively compete in auctions and maximize their chances of driving valuable conversions. Therefore, selecting the benefits of using machine learning to set bids and auction-specific bid adjustments accurately reflects the advantages that automated bidding offers advertisers in managing the complexities of the customer journey and optimizing their Google Ads campaigns for success.