What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

• Parents of infants
• Golf enthusiasts
• Men and women, ages 35 to 44
• People looking to buy a car
• TV comedy fans

 

Explanation:

Two examples of the types of audiences are Golf enthusiasts and TV comedy fans. you could reach to these audience when using Affinity Audiences as a targeting option. You can choose from over 100 segments based on online behaviour in Affinity Audiences.

 

When utilizing Affinity Audiences as a targeting option, advertisers can reach two distinct audience segments: Golf enthusiasts and TV comedy fans. Affinity Audiences are predefined audience categories created by Google based on users’ interests, passions, and lifestyle choices. Golf enthusiasts represent individuals with a keen interest in golf-related content, such as golf courses, equipment, tournaments, and instructional videos. Targeting this audience segment allows advertisers to connect with individuals who have demonstrated a strong affinity for golf, making them more likely to engage with relevant ads promoting golf-related products or services. Similarly, TV comedy fans encompass individuals who enjoy watching comedic television shows, sitcoms, and stand-up comedy specials. By targeting this audience segment, advertisers can reach users who have indicated a preference for comedic content, presenting opportunities to promote relevant products or services aligned with their interests. Leveraging Affinity Audiences enables advertisers to connect with specific groups of users based on their passions and preferences, thereby enhancing the relevance and effectiveness of their advertising campaigns. Therefore, selecting golf enthusiasts and TV comedy fans as examples of audiences reachable through Affinity Audiences targeting aligns with the platform’s capability to target users based on their interests and lifestyle choices.