When should you use AMPHTML ads? (Choose two.)

• When your goal is to provide faster ad experiences.
• When your goal is to maximize the reach and scale of your campaign.
• When your goal is maximum creative control.
• When your goal is to provide safer ad experiences.

 

Explanation: AMPHTML ads should be used when your goal is to provide faster ad experiences and when your goal is to provide safer ad experiences. AMPHTML (Accelerated Mobile Pages HTML) ads are designed to deliver faster and safer ad experiences to users. Firstly, they enable quicker loading times, enhancing user experience by reducing waiting times and minimizing the likelihood of users abandoning the page due to slow load times. This aligns with the goal of providing faster ad experiences, ensuring that users can access ad content quickly and seamlessly. Secondly, AMPHTML ads are built with security features that help mitigate the risk of malware and other security threats, providing a safer browsing environment for users. By prioritizing speed and safety, AMPHTML ads not only improve user satisfaction but also contribute to better ad performance and campaign effectiveness. Therefore, selecting the options of providing faster and safer ad experiences accurately reflects the key benefits and objectives of using AMPHTML ads in advertising campaigns.