Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
- File manager
- Forms
- Themes
- Landing pages
Home » HubSpot CMS For Marketers Certification Exam Answers
HubSpot CMS For Marketers Certification Exam Answers
The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.
Exam:
Some questions:
When deciding on naming conventions for your CMS assets, what do you need to make sure of?
What happens when you clone a landing page in HubSpot?
What are the five key characteristics of a good website user experience?
Choose all that apply. Which methods can you use to research your user’s goals on your website?
How can you take advantage of the mere-exposure effect on your website?
In the page editor in the HubSpot CMS, pages are organized by:
In the HubSpot CMS, where do you go to change a page’s meta description?
What is the primary purpose of a topic cluster content strategy?
How do you build relevance and authority for your website?
Where in HubSpot can you go to improve the on-page SEO of a blog post?
What is the SEO purpose of adding links throughout your content?
What is the purpose of a sitemap?
What tool can you use to segment your contacts database?
Choose all that apply. Which of these tools are included for free with CMS Hub?
Where in the HubSpot CMS can you edit your website’s header and footer?
Choose all that apply. What are the different types of templates in the HubSpot CMS?
Fill in the blank: Theme modules are____ _.
Where can you view all of your downloaded templates and modules?
The purpose of the Contents tab in the page editor is to:
True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
What is the final step you should take before publishing a page?
Where can you view data about an individual blog post’s performance in HubSpot?
Which of these data points is not tracked on the Performance tab of a blog post?
Choose all that apply. Which of the following should you add to your blog post to generate leads?
The purpose of a robots.txt file is to:
Fill in the blank. Backlinks are links_____ _.
What is the most important thing you can do to ensure your content ranks highly in search engines?
Fill in the blank. HubSpot analysis found that the ideal length for blog posts is___ words.
Which of these is not a recommended best practice for writing blog post titles?
Where can you find your website and traffic analytics reports in HubSpot?
What is the first-touch attribution model?
Which of these is not a content status in HubSpot?
Choose all that apply. Which of these pieces of content should be archived and unpublished?
Which of these characteristics is not available to use in smart content?
Which of these segments is a good place to start with your personalization efforts?
How is a visitor’s country determined for smart content?
How do CMS developers use themes?
True or False? Using your traffic analytics report, you can see the source of traffic to your website.
Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
Explanation: The selected answers are ‘Where your visitors are coming from,’ ‘What content your visitors are engaging with,’ and ‘Which pages your visitors are landing on.’ These metrics are crucial for assessing and understanding website performance at a high level. Tracking where your visitors are coming from provides insights into the effectiveness of your marketing efforts across various channels such as organic search, social media, referral traffic, and paid advertising. Understanding this allows you to allocate resources more effectively and optimize your marketing strategies for better results. Monitoring what content your visitors are engaging with helps you identify which topics, pages, or types of content resonate most with your audience, allowing you to tailor your content strategy to better meet their needs and preferences. Additionally, tracking which pages your visitors are landing on provides valuable information about the effectiveness of your website’s landing pages and the user experience they offer. By analyzing these metrics collectively, you can gain a comprehensive understanding of your website’s performance and make data-driven decisions to enhance user engagement, conversion rates, and overall success. The option ‘Which visitors are marketing qualified leads’ is not typically tracked at a high level of website performance analysis as it pertains more specifically to lead generation and sales funnel optimization, which may require more detailed analytics and integration with customer relationship management (CRM) systems.
True or False? Using your traffic analytics report, you can see the source of traffic to your website.
Explanation: The correct answer is ‘True.’ Traffic analytics reports provide valuable insights into the sources of traffic to a website, allowing website owners to identify where their visitors are coming from. These reports typically include data on various traffic sources such as organic search, direct traffic, referral traffic, social media traffic, and paid search traffic. By analyzing this data, website owners can understand which channels are driving the most visitors to their site, enabling them to make informed decisions about their marketing and promotional strategies. For instance, if a significant portion of traffic is coming from organic search, it may indicate that the website’s search engine optimization (SEO) efforts are effective, while a high volume of referral traffic could suggest that partnerships or collaborations with other websites are paying off. Understanding the source of traffic is essential for optimizing marketing efforts, improving user engagement, and ultimately driving business growth. Therefore, traffic analytics reports play a crucial role in helping website owners track and analyze their website’s performance across different channels, making it possible to identify opportunities for optimization and growth.
What is a topic cluster?
Explanation: The selected answer, A targeted cluster of relevant content that covers a specific topic in depth, is correct. A topic cluster is a strategic content marketing approach that involves creating a group or cluster of interlinked content pieces centered around a core topic or theme. This cluster typically consists of a pillar content piece, which serves as the main comprehensive guide or overview of the topic, supported by multiple related content pieces known as cluster content. The pillar content piece provides a comprehensive overview of the topic, covering it in depth and addressing various aspects, while the cluster content delves deeper into specific subtopics or aspects related to the main topic. By organizing content into topic clusters, marketers can improve their website’s search engine visibility and authority by signaling to search engines that they have comprehensive coverage of a particular topic. This approach also enhances user experience by providing visitors with a wealth of valuable and interconnected information on a topic of interest. Therefore, the selected answer accurately defines a topic cluster as a targeted grouping of relevant content pieces that collectively explore a specific topic in depth, highlighting its importance in content strategy for improving search engine optimization and delivering valuable content to audiences.
How do CMS developers use themes?
Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include: Customizing your sitemap.
Explanation: In the HubSpot Content Hub, several technical optimizations can be made to enhance the performance and visibility of your website, and the options marked with Customizing your sitemap, Customizing your robots.txt file, Enabling Google AMP, and Requiring HTTPs for your domains are all valid methods. Firstly, customizing your sitemap allows you to tailor the structure and organization of your website’s sitemap to better reflect its content and hierarchy, ensuring that search engine crawlers can navigate and index your site effectively. Secondly, customizing your robots.txt file gives you control over which pages or sections of your website are accessible to search engine crawlers, helping you manage crawl budget and prevent indexing of sensitive or irrelevant content. Thirdly, enabling Google AMP (Accelerated Mobile Pages) creates faster-loading versions of your web pages optimized for mobile devices, enhancing user experience and potentially improving search engine rankings. Finally, requiring HTTPs for your domains ensures that data transmitted between your website and its visitors is encrypted and secure, which is not only important for user trust but also contributes positively to SEO rankings. Therefore, all the selected options represent technical optimizations that can be implemented within the HubSpot Content Hub to improve website performance, search engine visibility, and user experience.