What is a buyer persona?
- A realistic representation of your current customers based on their prior purchases and NPS scores
- A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation
- A detailed proﬁle of one of your existing customers with real data and quotes from them
- A ﬁctional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services