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Fundamentos de Google Adwords

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  1. Un anunciante desea que su anuncio aparezca en la primera posición de los resultados de búsqueda de pago. ¿Cuáles de las siguientes recomendaciones aumentaría las posibilidades de que el anuncio se publicara en la primera posición?

 

  1. El Planificador de palabras clave puede ayudarte a crear una nueva campaña de la Red de Búsqueda al:

 

  1. Tu cliente recibe más conversiones de los anuncios que se muestran a los usuarios de Tokio. ¿Qué acciones debes probar para intentar aumentar el número de conversiones para este cliente?

 

  1. ¿Qué sucede cuando una campaña alcanza continuamente su presupuesto diario medio?

 

  1. ¿Cuál de las siguientes opciones es una ventaja de la publicidad online con Google AdWords?

 

  1. Tu cliente ha observado que su anuncio se ha rechazado por motivos editoriales. ¿Por qué es importante que conozca y cumpla las políticas publicitarias de Google?

 

  1. Tu cliente quiere aumentar el número de visitantes a su sitio web. Al analizar los datos de su campaña de la Red de Búsqueda, ¿qué métrica es más recomendable mejorar?

 

  1. ¿Cuál sería un motivo para usar el tipo de campaña “Búsqueda con selección de Display”?

 

  1. La cuenta de AdWords de tu nuevo cliente tiene una campaña con un grupo de anuncios que contiene una lista de centenares de palabras clave. ¿Qué práctica recomendada debes seguir al reorganizar las palabras clave de este cliente?

 

  1. ¿Cuáles de estas métricas son muy importantes para los clientes que publican campañas de branding?

 

  1. Tu cliente tiene una agencia de viajes y ha publicado una campaña muy segmentada para llegar a los usuarios que visitan París en vacaciones y que no viven en Francia. ¿Qué podría hacer para conseguirlo?

 

  1. Al crear una lista de palabras clave con concordancia amplia, ¿por qué debes excluir los términos escritos incorrectamente y los plurales?

 

  1. Paco quiere promocionar el servicio urgente de su empresa de reparación de parabrisas dirigiéndose a los usuarios justo en el momento en que buscan ayuda. ¿Qué tipo de campaña sería el adecuado?

 

  1. Vendes videojuegos y quieres que los usuarios que utilizan juegos para móviles conozcan tu tienda. ¿Cuál de las opciones siguientes es una ventaja de promocionar tus productos con una campaña de aplicaciones para móviles en la Red de Display?

 

  1. Puedes usar la segmentación por audiencia para mostrar tus anuncios a:

 

  1. Al configurar una campaña, puedes usar el Planificador de la Red de Display para hacerte una idea del presupuesto y de las pujas que debes configurar según:

 

  1. Cada vez que tu anuncio es apto para publicarse, AdWords calcula su ranking usando el importe de la puja, los componentes del nivel de calidad y:

 

  1. Google Analytics puede ayudarte a conocer mejor el comportamiento de los usuarios de tu cliente porque muestra:

 

  1. El objetivo empresarial de Ana María es generar ventas online de sus bolsos hechos a mano. Sus costes de AdWords son de 100 € a la semana y quiere saber si le compensa su inversión publicitaria. ¿Qué información adicional necesitas para calcular su retorno de la inversión (ROI)?

 

  1. Al revisar la campaña de la Red de Búsqueda de tu cliente, observas que los anuncios de uno de los grupos tienen una posición media baja. ¿Qué estrategia de puja flexible debes usar para mejorar la posición de estos anuncios?

 

  1. Al elegir una puja de coste por clic máximo (CPC máximo), debes tener en cuenta el importe que obtienes de una compra porque quieres configurar un importe de puja que:

 

  1. Cuando un usuario hace clic en tu anuncio, el importe real que se te cobra es:

 

  1. Uno de tus clientes quiere saber por qué una campaña ha superado el presupuesto diario especificado durante varios días seguidos. ¿Qué explicación le darías a tu cliente sobre el modo en que funciona el sistema de AdWords?

 

  1. Mientras le enseñas a una nueva gestora de cuentas el modo de crear una campaña de la Red de Búsqueda, le dices que debe agrupar las palabras clave similares en un grupo de anuncios porque le permitirá:

 

  1. ¿Cuál es la mejor opción de puja para un anunciante que quiere generar más clics desde móviles?

 

  1. Según el estudio de un cliente que tiene concesionarios de coches de segunda mano, los usuarios que visitan su sitio web también visitan determinados blogs de coches populares. ¿Qué método de segmentación deberías usar para llegar a estas personas?

 

  1. Según los datos, la audiencia de la tienda de zapatillas deportivas de un cliente son mujeres de entre 35 y 50 años. ¿Qué puedes hacer para optimizar la campaña de la Red de Display de este cliente en función de tu estudio?

 

  1. Tu cliente quiere mejorar la posición de su anuncio. ¿Qué le recomendarías?

 

  1. Al crear una lista de palabras clave de una campaña de la Red de Display, ¿cuál de las siguientes acciones debes realizar?:

 

  1. Los niveles de calidad más altos normalmente dan como resultado:

 

  1. ¿Cuál de las siguientes opciones es una ventaja de anunciarse online?

 

  1. Al revisar el informe de términos de búsqueda de una de las campañas de tu cliente observas varios términos que no son relevantes para lo que anuncia. ¿Cómo puedes usar esta información al optimizar las palabras clave de la campaña?

 

  1. Un anunciante ha decidido invertir 608 € al mes en su campaña. ¿Cómo le recomendarías que configurara el presupuesto de su cuenta de AdWords?

 

  1. Un cliente de comercio electrónico quiere que su campaña sea más rentable. Después de calcular el total de sus beneficios procedentes de AdWords, ¿qué puedes hacer para empezar a maximizar los resultados y obtener beneficios?

 

  1. Teresa quiere llegar a los usuarios que buscan productos de repostería, pero que los anuncios solo se muestren durante las horas que tiene abierto su negocio. ¿Qué tipo de campaña sería el adecuado?

 

  1. ¿A qué cliente le aconsejarías que se anunciara en la Red de Búsqueda de Google?

 

  1. Cuando los usuarios buscan la empresa de reparación de relojes de tu cliente, utilizan términos muy específicos, como “reparación de relojes antiguos”. Para mostrar tus anuncios en estas búsquedas, es recomendable usar:

 

  1. Rafael es el propietario de una tienda de música y está creando un grupo de anuncios para el alquiler de instrumentos musicales. ¿Cuál sería la página de destino más adecuada para su anuncio?

 

  1. Tu cliente quiere mostrar anuncios a los usuarios que han visitado su sitio web. ¿Qué función de AdWords le recomendarías?

 

  1. La boutique de Mercedes acaba de incorporar tres nuevas marcas de diseñadores. Quiere publicar un anuncio de imagen estático que muestre las nuevas colecciones a los usuarios que navegan por sitios web sobre ropa de diseño. ¿Qué tipo de campaña sería el adecuado?

 

  1. Si quieres que tus anuncios se muestren en determinados sitios de Internet, puedes añadir estos sitios web como:

 

  1. Te anunciarías en la Red de Display de Google si quisieras:

 

  1. La campaña de tu cliente está recibiendo muchos clics, pero el porcentaje de conversiones es bajo. ¿Qué planteamiento podría mejorarlo?

 

  1. Aconsejarías a un cliente que va a lanzar una nueva línea de productos que se anunciara en la Red de Display de Google porque puede:

 

  1. El seguimiento de conversiones te ayuda a mejorar el retorno de la inversión (ROI) de tu publicidad online porque:

 

  1. ¿Qué debes hacer para saber si los usuarios buscan los servicios de tu cliente a primera hora de la mañana o al final del día?

 

  1. Laura dirige una tienda online con un gran inventario de juguetes y juegos para niños. ¿Qué formato de anuncio usarías para que la campaña de Laura llegue a las personas interesadas en comprar juegos para niños?

 

  1. Tu anuncio puede mostrarse en la Red de Búsqueda de Google cuando un usuario busca términos que son similares a tu:

 

  1. ¿Cuál de las siguientes opciones es una ventaja de crear varios grupos de anuncios?

 

  1. ¿Qué estrategia de pujas debe usar Sara si su objetivo es conseguir que llamen más personas a su empresa de catering local?

 

  1. Cada campaña de tu cuenta de AdWords debe tener solo:

 

  1. Un anunciante quiere aumentar el nivel de calidad de una palabra clave con un rendimiento bajo. ¿Qué enfoque le recomendarías?

 

  1. Quieres generar leads con tu campaña de AdWords para animar a los usuarios a rellenar un formulario sobre intereses en tu sitio web. ¿Qué debes saber para medir el retorno de la inversión (ROI) de esta campaña?

 

  1. Según el informe de rendimiento en la búsqueda orgánica y de pago de su sitio web de viajes, Carolina ha observado un porcentaje de clics/consultas de búsqueda orgánica relativamente alto de la consulta de búsqueda “Vacaciones en Salou” ¿Qué significa?

 

  1. Julio quiere llegar a los clientes potenciales según el tipo de dispositivo que usen, pero no sabe cuál es el rendimiento de su campaña en los distintos dispositivos. ¿Cómo puede encontrar datos significativos que le ayuden a decidir los dispositivos de segmentación?
  1. En la Red de Display de Google, tu anuncio es apto para mostrarse en una página web si:

 

  1. ¿Cuál de las siguientes opciones es una de las principales ventajas de usar las extensiones de anuncio?

 

  1. Ernesto quiere mejorar el perfil de su escuela de baile. Una campaña del tipo “Solo para la Red de Display”le puede ayudar a:

 

  1. Puedes conseguir una posición de anuncio más alta en la subasta con una puja de coste por clic (CPC) más baja si:

 

  1. Luis se ha centrado en el branding y le interesa más que sus anuncios se vean que el hecho de que generen clics. ¿Cuáles de estas funciones no serían adecuadas para él?

 

  1. ¿Qué extensión de anuncio usarías para un anunciante que tiene una cadena de restaurantes?

 

  1. Antonio viaja con frecuencia. Necesita poder realizar cambios en su cuenta de AdWords cuando no está conectado a Internet, por lo que descarga el Editor de AdWords. Con esta herramienta, Antonio puede realizar todas las tareas menos:

 

  1. Natalia dirige un gimnasio local y publica un anuncio para incrementar las inscripciones gratuitas de prueba. ¿Qué podría incluir en el texto de su anuncio?

 

  1. Al crear anuncios de texto para publicitar una pequeña cadena de restaurantes italianos, ¿qué debes incluir en el texto del anuncio para que les resulte atractivo a los clientes potenciales?

 

  1. Un cliente quiere promocionar su aplicación para móviles mostrando los anuncios en otras aplicaciones móviles. ¿Cómo puede ayudarle AdWords a conseguir su objetivo?

 

  1. Tu cliente ha observado que su anuncio se suele mostrar al lado del anuncio de otro anunciante por los mismos términos de búsqueda. ¿Cómo puedes ayudar a tu cliente a conocer su rendimiento en relación con otros anunciantes?

 

  1. Al configurar una campaña de la Red de Búsqueda de un cliente, quieres maximizar el número de clics que pueden recibir sus anuncios. ¿Qué estrategia de pujas debes usar para conseguir este objetivo?

 

  1. Tienes tres nuevos clientes, cada uno con una cuenta de AdWords. ¿Cuál es la mejor forma de administrar estas cuentas?

 

  1. ¿Cuál es el paso siguiente recomendado si observas en el informe de términos de búsqueda que determinados términos generan un elevado número de clics en tus anuncios?

 

  1. Para atraer a los clientes en dispositivos móviles, es importante:

 

  1. ¿Qué miden los “clics con conversión”

 

  1. ¿Qué estadística indica la frecuencia con la que un clic ha generado una conversión?

 

  1. Te anunciarías en la Red de Búsqueda de Google si quisieras:

 

  1. ¿Cuál de las siguientes opciones es una ventaja de tener varios anuncios en un grupo de anuncios?

 

  1. Un anuncio de texto de AdWords estándar se compone de:

 

  1. Marisa vende camisetas estampadas con portadas de discos vintage. Quiere que los usuarios que buscan camisetas poco convencionales encuentren su sitio web, pero también considera que las personas interesadas en la música podrían hacer una compra. ¿Qué tipo de campaña le recomendarías?

 

  1. El Planificador de la Red de Display se puede usar para:

 

  1. Puedes usar el Planificador de palabras clave para identificar:

 

  1. Las palabras clave negativas pueden ayudar a los anunciantes a definir mejor la segmentación de sus anuncios al:

 

  1. Un cliente que tiene un restaurante de lujo en Madrid quiere recibir más llamadas telefónicas de los usuarios que buscan sitios donde comer en sus teléfonos móviles. ¿Cómo debes optimizar la campaña de este cliente para ayudarle a conseguir su objetivo?

 

  1. Un usuario que es propietario de una tienda online de zapatillas de running quiere aumentar las ventas de un determinado modelo de zapatillas para mujeres. ¿Qué términos debes incluir en la lista de palabras clave de este cliente para ayudarle a conseguir su objetivo?

 

  1. Cuál de los siguientes elementos no es un componente del nivel de calidad:

 

  1. ¿Cuál es la forma más sencilla de evaluar si una versión de tu página de destino tiene un rendimiento mejor que otra para el mismo anuncio?

 

  1. ¿Qué ocurre cuando una campaña de la Red de Búsqueda alcanza el presupuesto diario regularmente?

 

  1. Según los datos de tu cliente, el total de conversiones estimado procede más de dispositivos móviles que de ordenadores y tablets. ¿Cómo puedes usar estos datos para optimizar la estrategia de pujas de tu cliente?

 

  1. Tu cliente está interesado en pasar de la publicidad en televisión, prensa y radio a la publicidad online. ¿Cuáles son las ventajas del retorno de la inversión (ROI) de las campañas de publicidad online con respecto a la publicidad en medios tradicionales?

 

  1. Tu anuncio puede mostrarse a un usuario cuando el idioma segmentación coincide con;

 

  1. El Optimizador de conversiones puede incrementar las conversiones utilizando el historial de conversiones y:

 

  1. Pablo acaba de empezar a trabajar con un cliente que tiene una cuenta de AdWords muy desorganizada. ¿Cuál de las siguientes opciones es una forma eficaz de comenzar a reestructurar la cuenta de su cliente?

Crear varias campañas, cada una con un conjunto de palabras clave relacionadas.

  1. ¿Para qué debes enlazar la cuenta de AdWords de tu cliente con Herramientas para webmasters de Google?

 

  1. Un anunciante que desea incrementar las conversiones utiliza la puja de coste por clic (CPC) manual. ¿Qué factor es el más importante para él una vez elegidas las pujas de palabra clave?

 

  1. ¿Qué cambios puedes realizar en la campaña de la Red de Display de un cliente que quiere aumentar la notoriedad de su marca de belleza natural?

 

  1. ¿A qué cliente le recomendarías que usara la segmentación radial?

 

  1. La supervisión del rendimiento de la campaña publicitaria permite al anunciante obtener la información necesaria para:

 

  1. Si quieres dirigir a los usuarios a determinadas páginas de destino de tu sitio web desde tu anuncio, puedes crear un anuncio que utilice:

 

  1. La campaña de tu cliente alcanza continuamente su presupuesto diario medio. ¿Qué debes hacer para maximizar el presupuesto de tu cliente durante todas las horas del día?

 

  1. Los anunciantes deben agrupar sus campañas por:

 

  1. ¿Qué estrategia debe usar Jorge para aumentar el número de clics relevantes de su campaña de la Red de Búsqueda?

 

  1. ¿Cómo compiten los anuncios de coste por clic (CPC) con los anuncios de coste por cada mil impresiones (CPM) en la Red de Display de Google?

 

  1. Si todo lo demás permanece igual, en el caso de que hayas configurado una puja de coste por clic máximo (CPC máximo) de 1 € para tus anuncios y de que la siguiente puja más competitiva sea de 0,50 € para la misma posición de anuncio, ¿cuál es el importe real que pagarías por ese clic?

 

  1. Su cliente es una agencia de viajes y está publicando una campaña con una orientación muy específica para llegar a las personas que viajan a Paris de vacaciones, pero que no viven en Francia. ¿Cuál sería una manera eficaz de orientar anuncios a los clientes de este cliente?

 

  1. Con el informe de resultados de la búsqueda orgánica y de pago para su sitio web de viajes, Karen advirtió un porcentaje de clics/consulta organiza relativamente alto para la consulta de búsqueda “vacaciones en Hawái, ¿Qué significa esto?

 

  1. Un cliente desea promocionar su nueva aplicación para dispositivos móviles mediante la publicación de anuncios en otras aplicaciones del mismo tipo. ¿Cómo puede ayudarlo adwords a lograr su objetivo?

 

  1. Puede utilizar la orientación por publico para mostrar sus anuncios a.

 

105 La publicidad en televisión, prensa y radio normalmente requiere un presupuesto predeterminado. ¿Qué diferencias clave permiten que en algunas campañas publicitarias online se invierta con más flexibilidad sin tener que elaborar un presupuesto predeterminado?

 

 

 

Publicidad de Shopping Preguntas Examen

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Publicidad de Shopping Preguntas Examen

Este examen abarca conceptos básicos y avanzados, por ejemplo, cómo crear una cuenta de Merchant Center y un feed de datos de productos, y cómo crear y administrar las campañas de Shopping.

Los resultados del examen aparecerán en esta página en un plazo de 48 horas.

 

  • 90 minutos
  • 63 preguntas
  • 80% puntuación de aprobado
  • Período de validez de 12 meses

 

Para ofrecer productos en distintos países, debes:

 

Utilizar las mismas páginas de destino globalmente
Presentar los productos en el idioma del país
Configurar siempre los precios en EUR

 

Mercedes está ampliando su tienda para tener presencia en más zonas. La cuenta de Google Merchant Center de Mercedes se ha suspendido después de añadir nuevos feeds de datos. ¿A qué se debe la suspensión?

 

Los atributos ‘envío’ [shipping] de un número reducido de elementos tienen un precio distinto al del envío predeterminado de la cuenta
El idioma de las páginas de destino no coincide con el del país de destino
Los feeds de datos no se han actualizado en diez días
El feed de datos incluye pedidos cuyo estado de disponibilidad es «agotado»

 

Google Merchant Center se puede utilizar para:

 

Ver las comparativas de la competencia de las campañas de Shopping
Configurar la prioridad de campaña de los productos
Actualizar las pujas para móviles de los productos
Administrar la configuración de envío de una tienda

 

Las campañas de Shopping utilizan:

 

Anuncios de Shopping creados a partir de datos de producto en Google Merchant Center
Una combinación de formatos de anuncios de texto y de anuncios de Shopping
Anuncios que promocionan servicios locales y próximos
Anuncios rich media segmentados por palabra clave

 

En Google Merchant Center, un país de destino es aquel:

 

Desde el que se envían los productos
En el que se encuentra el minorista
Al que se venden y envían los productos
En el que se fabrican los productos

 

¿En qué dispositivos pueden aparecer los anuncios de Shopping?

 

Tablets, teléfonos móviles y ordenadores
Tablets y ordenadores
Teléfonos móviles y ordenadores
Teléfonos móviles

 

El nuevo producto de cámara fotográfica de María corresponde a dos categorías de productos de Google distintas. ¿Cuál debe usar para este atributo?

 

Debe utilizar el mismo atributo ‘etiqueta personalizada’ [custom label]
Debe incluir ambas categorías en el atributo
Debe enviar el producto dos veces utilizando una categoría distinta cada vez
Debe incluir solo una categoría

 

¿Por qué es una práctica recomendada configurar una puja para el grupo de productos «Todo lo demás de Todos los productos»?

 

Para que resulte más fácil orientar los productos a una ubicación en determinados productos
Para poder tener un grupo de productos para dispositivos móviles
Para controlar los sitios web en los que aparecen los anuncios de Shopping
Para incluir elementos que no forman parte de otros grupos de productos de la campaña

 

La prioridad de la campaña se puede usar para:

 

Indicar a Google que escoja la puja de una campaña determinada cuando el mismo producto está incluido en varias campañas
Conseguir que Google prefiera cierto inventario a la hora de casar las búsquedas con los productos y mostrar los anuncios
Acelerar la inversión del presupuesto de una campaña a lo largo del día
Aumentar la competitividad de los anuncios de Shopping en la subasta

 

¿Qué información aporta el porcentaje de impresiones sobre un grupo de productos?

 

Proporciona una comparativa media de todos los productos similares de otros minoristas
Predice las impresiones futuras del grupo de productos
Muestra la cantidad de impresiones que ha recibido el grupo de productos dividida entre el número de impresiones que podría haber recibido
Muestra las impresiones del grupo de productos en relación con otros grupos de la misma campaña

 

Alberto está creando imágenes de producto. Una práctica recomendada habitual es:

 

Incluir los nombres de marca en las imágenes
Garantizar que todas las imágenes sean de alta calidad
Incluir todas las variedades de un producto en una imagen
Mostrar el nombre del sitio web del vendedor sobre todas las imágenes

 

Los anuncios de Shopping pueden orientarse a:

 

Solo España
Todos los países donde esté disponible AdWords
Algunos países que se indican en los Centros de Ayuda de Google Merchant Center y AdWords
Solo los países donde esté disponible google.es/shopping

 

Al crear un archivo para subirlo a Merchant Center, ¿qué formato se acepta?

 

Archivo de Documentos de Google
Formato de archivo delimitado por tabuladores
Formato de archivo de Excel
Archivo de base de datos

 

¿Cuál es la mejor forma de indicar en un feed que un producto está rebajado durante un periodo de tiempo limitado?

 

Utilizar el atributo ‘precio de oferta’ [sale price]
Actualizar la descripción del elemento concreto
Incluir «REBAJA» en el título del elemento
Subir el mismo elemento dos veces, una de ellas con precio menor

 

¿Por qué Mercedes no puede ver los datos de comparativa de su nueva campaña de Shopping?

 

Su campaña ha alcanzado su límite de presupuesto diario
No tiene suficientes productos en la campaña para compararlos con otros
Ya está superando la puja de sus competidores
No hay suficientes productos comparables de otros anunciantes

 

La zapatería de Raúl vende distintos tipos de calzado. Su campaña «zapatillas activas» alcanza el límite de presupuesto diario al principio de la tarde. ¿Qué debe hacer Raúl para atraer más tráfico a sus productos?

 

Eliminar del inventario los elementos que no tienen buen rendimiento
Aumentar el coste por clic máximo (CPC máximo) de todos los grupos de productos
Reducir el coste por clic máximo (CPC máximo) de todos los grupos de productos
Aumentar el límite de presupuesto de la campaña

 

¿Qué contacto de correo electrónico utiliza Google para enviar a los vendedores advertencias acerca de la cuenta?

 

Tanto el contacto técnico como el principal de Google Merchant Center
Contacto principal de AdWords
Tanto el contacto técnico como el principal de Google Merchant Center
Contacto técnico de Google Merchant Center

 

Roberto observa que uno de sus grupos de productos obtiene poco tráfico y que la inversión diaria es baja. ¿Qué podría hacer para aumentar las impresiones y el tráfico?

 

Quitar los modificadores de puja
Añadir palabras clave negativas al grupo de productos
Aumentar las pujas de los grupos de productos
Aumentar el presupuesto diario de la campaña

 

Google Merchant Center se utiliza para:

 

Supervisar el rendimiento de las campañas de Shopping
Administrar las pujas de las campañas de Shopping
Enviar información de producto
Alojar imágenes de sitio web

 

¿Qué se puede vender en Google Shopping?

Servicios profesionales, como fontanería o cerrajería
Propiedades inmobiliarias
Productos de segunda mano
Reservas de hotel y de viajes

 

La prioridad de la campaña se debe usar cuando:

 

Se quiere reducir la puja de un grupo de productos
Se tienen varias campañas que anuncian los mismos productos
Se tienen varias ventas para promocionar en la misma campaña
Se quiere separar el inventario por marca

 

Los anuncios de Shopping se deben usar para:

 

Promocionar productos online
Promocionar marcas
Generar llamadas telefónicas a una empresa
Promocionar servicios

 

¿Qué configuración de campaña de AdWords debe elegir Sara para vender productos solo para los residentes en Valencia?

 

Configurar la ubicación como Valencia únicamente
Configurar el país de venta como España o la ubicación como Valencia
Configurar el país de venta como España y la ubicación como Valencia
Configurar el país de venta como España únicamente

 

Al preparar el envío de un nuevo feed de datos, debes:

 

Enviar varios feeds para que se procese todo simultáneamente
Asignar a todos los feeds el mismo nombre para mantener la coherencia
Enviar un feed de datos de prueba
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Incluir todos los productos del inventario

 

¿Qué se puede hacer para aumentar el número de conversiones de una campaña de Shopping por el mismo coste total?

Aumentar la prioridad de la campaña
Quitar las subdivisiones de grupos de productos y establecer pujas para grupos de productos más amplios
Reducir las pujas de los grupos de productos con un coste por conversión inferior y aumentar las pujas de los que tengan un coste por conversión mayor
Aumentar las pujas de los grupos de productos con un coste por conversión inferior y reducir las pujas de los que tengan un coste por conversión mayor

 

El atributo ‘existe identificador’ [identifier exists] y el valor ‘FALSE’ se deben usar para:

 

Artículos electrónicos de segunda mano
Reserva de nuevos libros
Elementos que forman parte de un paquete
Ropa a medida

 

¿Qué debe tener en cuenta Julián al optimizar el atributo ‘título’ [title] de su nueva gama de bicicletas?

 

Añadir palabras clave adicionales al final del título
Utilizar caracteres especiales, como signos de exclamación
Incluir solo el nombre del estilo de bicicleta
Incluir atributos relevantes en el título, como la marca, el tamaño y el color

 

Manuel se está preparando para las grandes rebajas de temporada de su tienda. ¿Qué debe hacer para asegurarse de que los productos rebajados están organizados en Google Shopping?

 

Utilizar una etiqueta personalizada para indicar los elementos que están incluidos en las rebajas de temporada.
Añadir «rebajas de temporada» al atributo ‘título’ [title] de todos los elementos
Cambiar el atributo ‘marca’ [brand] de los elementos en venta a «temporada»
Clasificar los productos en la categoría de productos de Google «temporada»

 

¿Cuál es la forma principal de contacto que usa Google Merchant Center para enviar a los usuarios mensajes importantes, como los rechazos del feed?

 

Mensajes de teléfono automáticos al propietario de la cuenta
Mensajes en la página de visión general de AdWords
Los contactos de correo electrónico que constan en la configuración de la cuenta
Mensajes en la página de visión general de Google Merchant Center

 

Ricardo es un vendedor de equipamiento de golf online que acaba de crear una nueva cuenta de Google Merchant Center. Cuando crea su primer feed de datos, debe añadir los identificadores únicos a sus productos. ¿Qué combinación de ‘gtin’, ‘mpn’ y ‘marca’ [brand] es válida?

 

Solo se necesita ‘marca’ [brand]
Se deben incluir ‘gtin’ y ‘mpn’
Se deben utilizar dos identificadores de ‘gtin’, ‘mpn’ y ‘marca’ [brand]
Solo se necesita ‘mpn’

Google Merchant Center se usa para:

Configurar las prioridades de puja de las campañas
Administrar el seguimiento de las conversiones
Modificar los grupos de productos de las campañas de Shopping
Subir los feeds de datos de producto

 

Silvia está preparando el lanzamiento de una nueva línea de juguetes que actualmente solo se pueden reservar en la página de destino. ¿Por qué su feed de datos se ha rechazado debido a la disponibilidad incorrecta?

 

El atributo ‘disponibilidad’ [availability] se ha configurado como ‘en stock’ [in stock]

El atributo ‘fecha de disponibilidad’ [availability date] se ha configurado como la fecha de lanzamiento de los juguetes

El atributo ‘disponibilidad’ [availability] se ha configurado como ‘agotado’ [out of stock]

El atributo ‘disponibilidad’ [availability] se ha configurado como ‘pedido anticipado’ [preorder]

 

En las campañas de Shopping, la forma de subdividir productos siguiendo tu propia estructura es mediante:

 

Etiquetas de AdWords

Etiquetas personalizadas

Varios feeds de datos

Elementos destacados

 

¿Qué información debes introducir en Google Merchant Center para crear una campaña de Shopping?

 

Texto promocional

Dirección de la empresa

Feed de datos de empresa local

Una URL de sitio web verificada y solicitada

 

En una campaña de Shopping puedes usar AdWords para:

 

Enviar información de producto

Administrar pujas de grupos de anuncios

Administrar y validar una URL de sitio web

Subir imágenes de producto adicionales

 

Las etiquetas personalizadas pueden ser una forma excelente de:

 

Configurar el país en el que se venderán los productos

Subdividir los productos en grupos de productos específicos en AdWords

Identificar la forma de envío utilizada en los productos

Indicar a Google Merchant Center los productos que se deben evitar al subir los datos

 

¿Para qué utilizan los vendedores Google Merchant Center?

 

Subir datos de productos mediante feeds o una API

Configurar las pujas para móviles de determinados productos

Configurar la prioridad de las campañas

Administrar las pujas de las campañas de Shopping

 

Actualmente has segmentado todo el inventario de una campaña mediante un grupo «Todos los productos». ¿Qué debes hacer para encontrar las oportunidades de optimización de la campaña?

 

Consultar las impresiones de cada producto en Merchant Center

Ver el rendimiento de términos de búsqueda a nivel de producto en la pestaña «Palabras clave»

Observar el rendimiento añadiendo detalles de Shopping desde la pestaña «Dimensiones»

Saber qué creatividades tienen mejor rendimiento en la pestaña «Anuncios»

 

Julia tiene previsto añadir una marca conocida de relojes a su tienda online. Para diferenciar sus productos de los de la competencia, cuál de las siguientes acciones debe realizar:

 

Incluir accesorios en la imagen de producto

Cambiar el precio en el anuncio para que sea menor que el precio de producto real

Utilizar texto promocional para destacar las ofertas

Incluir el nombre de su tienda en todas las imágenes de relojes

Susana es la dueña de una tienda de artículos de bellas artes y ha detectado que el tráfico de su grupo de productos «pintura» está aumentando. ¿Qué debe hacer para optimizar el rendimiento de sus productos de pintura?

 

Quitar las subdivisiones del grupo de productos

Subdividir el grupo de productos y trasladar la asignación de presupuesto a los productos con mejor rendimiento.

Aumentar la puja de coste por clic máximo (CPC máximo) de todos los productos

Actualizar el inventario eliminando algunos productos

 

¿Cómo puedes perder la URL reclamada?

 

Tu sitio web está actualizado, pero incluye la misma metaetiqueta de identificación o archivo HTML

La autorización de la URL reclamada ha caducado en Herramientas para webmasters

Otro propietario autorizado del sitio web consigue verificar y reclamar tu URL de sitio web

Has eliminado todos los feeds de datos de tu cuenta de Merchant Center

 

Puedes usar las etiquetas personalizadas de un feed de datos de producto para:

 

Proporcionar información de descripción adicional a los compradores en los resultados de búsqueda

Añadir URL de imagen complementarias

Enviar descripciones de marca de producto

Etiquetar productos que te gustaría agrupar en una campaña de Shopping por los valores que elijas

¿Cómo se utilizan los grupos de productos en las campañas de Shopping?

 

Para agrupar elementos que se venden de forma conjunta, como una cámara y un soporte para trípode

Para pujar por inventario organizado dentro de un grupo de anuncios

Para crear una lista de palabras clave utilizada para orientar los anuncios de Shopping a los compradores

Para organizar los productos de un feed de datos

Si un producto no tiene disponible una imagen, debes:

 

Enviar una imagen de sustitución con un mensaje, por ejemplo, «Próximamente»

Enviar una versión a todo color del logotipo de tu tienda

Esperar a enviar el producto hasta que haya una imagen

Enviar una imagen de un producto similar

¿Cuál es el motivo por el que se suspendería la cuenta de Google Merchant Center de Ana?

 

Solo vende productos usados

Sus páginas de destino dirigen a mensajes de error o páginas inexistentes

Su sitio web no tiene una versión para móviles

Solo ha actualizado sus feeds de datos cada diez días

 

Miguel ha recibido una notificación en la que se le indica que se han rechazado sus productos debido a precios incorrectos. ¿Cuál de las siguientes situaciones puede haber sido la causa del rechazo?

 

Un atributo ‘precio de oferta’ [sale price] está en blanco

El precio de la página de destino es distinto del precio del feed

Los gastos de envío de los productos se han actualizado a 0 €

En la disponibilidad de los productos aparece «agotado»

 

En los análisis que ha realizado Teresa se muestra que cinco marcas de su grupo «Todos los productos» tienen un rendimiento muy bueno. ¿Qué puede hacer para atraer más tráfico a estas marcas valiosas?

 

Configurar el presupuesto para la publicación «acelerada»

Efectuar una subdivisión por marca y configurar pujas más competitivas para las marcas independientemente

Cambiar la prioridad de la campaña a «alta»

Aumentar la puja de «Todos los productos»

 

¿Qué tiene que hacer Elena para ofrecer envío gratuito en un grupo reducido de productos promocionales?

 

Actualizar el atributo ‘envío’ [shipping] a un precio fijo de 0 € solo para los productos promocionales

Eliminar todas las opciones de envío de la cuenta de Google Merchant Center

Configurar el envío predeterminado de todos los productos con una tarifa plana de 0 €

Añadir «Envío gratuito» al texto promocional de la campaña de Shopping

Las cuentas multicliente de Google Merchant Center permiten que los anunciantes:

 

Compartan artículos entre cuentas

Administren varios dominios con un solo usuario

Combinen los informes de todos los feeds de datos en diferentes dominios

Accedan a varias cuentas de AdWords

¿Qué atributo es obligatorio cuando se envía un producto a Google Merchant Center?

 

Título

URL de imagen adicionales

Fecha de disponibilidad

URL de la página de destino para móviles

 

Si Samuel no permite el seguimiento de conversiones de sus campañas comerciales, ¿qué opción de puja estará disponible para él?

 

Pujas de coste por adquisición máximo (CPA máximo)

Pujas de coste por adquisición objetivo (CPA objetivo)

Pujas de coste por clic mejorado (ECPC)

Pujas de coste por clic máximo (CPC máximo)

Susana es la dueña de una tienda de ropa y ha decidido vender sus productos online. Cuando cree un feed de datos de Google Merchant Center, ¿qué identificadores únicos de producto se aceptarán?

 

‘mpn’ y ‘gtin’

‘gtin’ and ‘marca’ [brand]

Solo ‘gtin’

Solo ‘marca’ [brand]

 

Los grupos de productos son aptos para el Simulador de Pujas:

 

Siempre que el grupo de productos se cree en una campaña de Shopping

Una vez que el grupo de productos haya alcanzado un límite de presupuesto

Cuando los anuncios de Shopping se hayan incluido en suficientes subastas o hayan acumulado suficientes impresiones

Una vez que el coste por clic medio (CPC medio) esté cerca de la puja de coste por clic máximo (CPC máximo)

 

¿Cuál es la práctica recomendada para reducir el tiempo de procesamiento de un nuevo feed?

 

Crear una nueva cuenta de Google Merchant Center por cada nueva campaña de AdWords

Dividir el grupo de productos en varios segmentos de feed de datos

Enviar el feed a medianoche

Subir los archivos xml y csv de los mismos productos

 

Roberto va a ampliar su tienda para incluir antigüedades. ¿Qué debe hacer si no hay disponible un identificador único de producto?

 

Utilizar el atributo de exención ‘existe identificador’ [identifier exists]

Dejar todos los identificadores únicos de producto en blanco

Incluir la palabra «antigüedad» en los títulos de todos los productos

Añadir ‘unique’ al atributo ‘marca’ [brand]

 

Elisa está promocionando su tienda online de artículos vintage y obras de arte personalizadas. ¿Qué debe incluir en los identificadores únicos de producto?

 

Debe incluir ‘false’ en el atributo ‘existe identificador’ [identifier exists]

Debe enviar un número generado aleatoriamente en el atributo ‘gtin’

Debe incluir ‘unavailable’ en el atributo ‘gtin’

Debe enviar ‘1’ como el atributo ‘mpn’

 

Raquel quiere vender productos que Google considera que son para adultos. ¿Cómo debe etiquetar el contenido?

 

Debe identificar los productos mediante el atributo ‘adultos’ [adult] y en la configuración de Google Merchant Center

Debe enviar un correo electrónico al equipo de asistencia a través del Centro de ayuda de Google Merchant Center

Debe marcar ‘adultos’ [adult] en un atributo de etiqueta personalizada independiente como parte del feed de datos

Debe incluir la palabra «adultos» en la descripción del producto

 

Para mantener un feed de datos activo, debes actualizarlo cada:

 

30 días

6 meses

1 año

24 horas

 

Quieres evitar que tus anuncios aparezcan con ciertos términos de búsqueda. ¿Qué debes hacer?

 

Acortar las descripciones en los datos de tus productos

Quitar productos de los datos de productos

Añadir palabras clave negativas a la campaña o al grupo de anuncios

Quitar los términos de búsqueda relacionada de los títulos de los productos en los datos

 

Pedro ha terminado de subdividir los grupos de productos en los grupos de anuncios de una de sus campañas de Shopping. ¿Cuál es la puja que no debe usar para el grupo de productos «Todo lo demás de Todos los productos»?

 

Una puja menor que las subdivisiones

Una puja que sea la media de las subdivisiones

Una puja de cero

Continuar subdividiendo hasta que no queden productos en este grupo

 

¿Qué debe hacer Juan para realizar una estimación del modo en que un importe de puja distinto afectaría al tráfico online de su tienda?

 

Consultar la información comparativa del coste por clic (CPC) en AdWords

Utilizar la herramienta Simulador de pujas

Consultar la pestaña «Diagnóstico» en Google Merchant Center

Descargar los datos de rendimiento de la campaña

Las pujas de coste por clic mejorado (ECPC) se deben usar para:

 

Aumentar el total de impresiones

Pujar por un coste por adquisición (CPA) objetivo

Generar engagement con la marca de productos

Optimizar las pujas mediante clics convertidos

Se deben usar varios grupos de anuncios cuando se desea:

 

Configurar otra prioridad de las pujas en la campaña de Shopping

Enlazar productos de otra cuenta de Merchant Center

Segmentar la publicidad para otro país en la misma campaña de Shopping

Utilizar un modificador de la puja distinto en los productos de la misma campaña de Shopping

 

Google Analytics Certification Exam Questions

By


Google Analytics Certification Exam Questions

 

Google Analytics Certification (GAIQ)

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

90 minutes
70 questions
80% passing score
Validity period of 18 months

 

 

1.) What is an attribution model in Google Analytics?

  • A) the set of rules that determine which AdWords ads are credited with a conversion
  • B) the set of rules for assigning sessions to new vs returning users
  • C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
  • D) the set of rules for assigning specific interest categories to each session

2.) In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  • A) Assisted Conversion Value
  • B) Conversion Rate
  • C) First Interaction (Click) Conversions
  • D) non of these metrics

3.) How would you track visitors coming from an email or newsletter campaign?

  • A) By turning auto-tagging on
  • B) Analytics will track visits coming from any campaign automatically
  • C) By manaully tagging the destination urls of the campaign
  • D) It is not possible to track visitors coming from non adwords campaigns

4.) How would you track visitors coming from an email or newsletter campaign?

  • A) By turning auto-tagging on
  • B) Analytics will track visits coming from any campaign automatically
  • C) By manually tagging the destination urls of the campaign
  • D) It is not possible to track visitors coming from non adwords campaigns

5.) Which of the following is not a required parameter in the URL builder?

  • A) Campaign Name
  • B) Campaign Medium
  • C) Campaign Content
  • D) Campaign Source
  • E) All of these are required

6.) Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

  • A) First Interaction model
  • B) Last Interaction model
  • C) Last Non-Direct Click model
  • D) Linear model

7.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

  • A) bounce rate
  • B) avg. session duration
  • C) pageviews
  • D) conversion rate

8.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

  • A) bounce rate
  • B) avg. session duration
  • C) pageviews
  • D) conversion rate

9.) What is a benefit of using Google Analytics for Remarketing?

  • A) You can target customers who have previously been to your site with customized creatives.
  • B) You can create remarketing lists without making any changes to your existing GA tag.
  • C) You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
  • D) A and C only
  • E) A, B, and C

10.) Which Analytics API allows you to access your Google Analytics account configuration data?

  • A) Core Reporting API
  • B) Embed API
  • C) Management API
  • D) You cannot access this data with an API

11.) You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

  • A) Email traffic will always appear as referral and cannot be tracked separately.
  • B) Email is a default medium in Google Analytics and will automatically appear in your reports.
  • C) Email traffic can be tracked using manual tagging with UTM parameters.

12.) Google Analytics can collect behavioral data from which systems?

  • A) E-commerce platforms
  • B) Mobile Applications
  • C) Online point-of-sales system
  • D) A and B only
  • E) A, B, and C

13.) Why would it be useful to assign a value to your goal in Google Analytics?

  • A) Assigning a goal value allows you to track revenue from your conversions.
  • B) Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
  • C) Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

14.) How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  • A) Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  • B) Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  • C) Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
  • D) In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

15.) The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

  • A) Goals
  • B) Segments
  • C) Custom reports
  • D) B & C only
  • E) A, B, and C

16.) What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

  • A) View filters
  • B) Advanced Segments
  • C) Report filters
  • D) Custom Dimensions

17.) When you create a new Channel Grouping in a view, you can

  • A) immediately select it in the Acquisition Overview and Channel reports
  • B) apply it retroactively and see historical data classified by your new channel definitions
  • C) change how reports display your data, without changing the data itself
  • D) A and C only
  • E) A,B, and C

18.) The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

  • A) send data to Google Analytics from any web-connected device
  • B) send data to Google Analytics from a kiosk or a point of sale system
  • C) upload aggregated data tables to Google Analytics
  • D) A and B only
  • E) A, B, and C

19.) Which of the following is a benefit of using segments in your data analysis?

  • A) You can compare behavior metrics for groups of users like Converters vs non Converters.
  • B) You can analyze your users and/or their sessions according to single or multi-session conditions.
  • C) You can isolate and analyze specific conversion paths using conversion segments.
  • D) You can permanently modify the data in your view, for example excluding internal or bot traffic.
  • E) A,B, and C only
  • F) A,B,C &D

20.) True or False: Once a view is deleted it cannot be restored.

  • A) True. Deleted views cannot be restored at any time.
  • B) False. You have 35 days to restore a view after it is deleted.

21.) What is an assisted conversion?

  • A) When one goal completion leads to another
  • B) When one traffic source results in a later goal completion through another traffic source
  • C) An AnWords view through conversion
  • D) When an AdWords visitors returns to the site directly to convert

22.) When should you use manual tagging?

  • A) You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
  • B) You should use manual tagging for any non-AdWords custom campaign.
  • C) You should use manual tagging to track only AdWords campaigns.

23.) Which of the following metrics would most strongly suggest a poorly performing website?

  • A) Bounce Rate > 90%
  • B) Bounce Rate < 90%
  • C) % New Visits > 90%
  • D) Avg. Sessions Duration > 5 minutes

24.) Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

  • A) some visitors may have javascript disabled
  • B) some visitors may be blocking cookies
  • C) clicks and sessions are different metrics
  • D) all of the above

25.) You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

  • A) 1
  • B) 5
  • C) 2
  • D) 0

26.) Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

  • A) Remarketing
  • B) Interest Categories
  • C) Demographic reporting
  • D) B and C only
  • E) A, B, and C

27.) When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

  • A) You are possibly targeting the wrong audience who is not as interested in your product
  • B) The navigation between the second and third steps of the purchase process could be improved
  • C) You should consider directing traffic through a different entrance point of your goal
  • D) all of the above

28.) The User ID feature is commonly used with which of the following website layouts?

  • A) Users can create an account on your website and log in on all types of devices
  • B) Users can navigate between your website and multiple subdomains within one session
  • C) Users must navigate to a 3rd party shopping cart domain to complete a purchase
  • D) You have content that displays on another domain through an iFrame

29.) Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

  • A) Ecommerce reports
  • B) Multi channel funnels reports
  • C) Interests report
  • D) Goals reports
  • E) Campaigns reports

30.) Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

  • A) You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  • B) The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  • C) When you share a Custom Channel Grouping, only the configuration information is shared. You data remains private.
  • D) All of these statements are true.

31.) You web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversions?

  • A) www.example.com/thankyou.html
  • B) www.example.com/thankyou.php
  • C) www.example.com/thankyou/receipt.php
  • D) All of these would trigger a goal conversion

32.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • A) Visits
  • B) Ecommerce Conversion Rate
  • C) Page Value
  • D) Bounce Rate
  • E) Pages / Visit

33.) Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

  • A) Custom dimensions
  • B) Goal tracking
  • C) Data import
  • D) Custom channel groupings

34.) Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

  • A) Session (metric) + Page (dimension)
  • B) Bounce rate (metric) / Event Action (dimension)
  • C) Sessions (metric) / city (dimension)
  • D) All of the above are valid dimension / metric combination

35.) Which report would you use to determine the percent of your site traffic that has already been to your site before?

  • A) Behavior – New vs returning report
  • B) Behavior – Frequency & Recency report
  • C) Interests – Affinity categories report
  • D) All traffic – Referrals report
  • E) Ecommerce – Sales performance report

36.) Which dimension is not included in the Adwords reporting section of Google Analytics?

  • A) Bid adjustment
  • B) Keyword
  • C) Invalid click
  • D) Destination URL
  • D) TrueView Video ad

37.) What is the URL parameter that autotagging appends to an AdWords destination URL?

  • A) userid=
  • B) _ga=
  • C) gclid=
  • D) clickid=
  • E) utm=

38.) True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

  • A) True. With analytics.js you can track across your domain and subdomains with no additional configuration.
  • B) False. You must always set up cross domain tracking in order to track subdomains.

39.) You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

  • A) set up a custom report
  • B) set up Real-Time reporting
  • C) set up an event goal
  • D) set up a dashboard

40.) What does the Time Lag report indicate?

  • A) Time lag between goal completions
  • B) Lag on the load time of the site
  • C) Time lag between the original session and a goal completion
  • D) Time lag between page views in the goal funnel

41.) Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

  • A) Traffic type
  • B) Language
  • C) Device Category
  • D) B and C only
  • E) A, B, and C

42.) Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

  • A) Location
  • B) Campaign Medium
  • C) Device Category
  • D) Interest Category

43.) Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

  • A) Segments are filters that permanently change your data.
  • B) Segments let you isolate and analyze your data .
  • C) You can use segments to build custom Remarketing lists.
  • D) Segments represent either subsets of sessions or subsets of users.

44.) The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

  • A) pageviews
  • B) events
  • C) transactions
  • D) A and B only
  • E) A,B, and C

45.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

  • A) pageviews
  • B) events
  • C) transactions
  • D) A and B only
  • E) A,B, and C

46.) When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

  • A) changing the sampling rate in your view settings
  • B) adjusting the session timeout control
  • C) adjusting a control in the reporting interface for greater or less precision
  • D) You cannot adjust the sample data

47.) What reports would you use to determine if you should consider expanding your advertising to new markets?

  • A) Location and Language reports
  • B) Frequency and recency reports
  • C) Intelligence events
  • D) Source/Medium report

48.) Auto-tagging is a feature that is used with which type of traffic?

  • A) Any search engine traffic that is not from Google
  • B) AdWords Campaign traffic
  • C) Website referrals
  • D) Social media referrals

49.) The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  • A) use Google Tag Manager for your Analytics tracking
  • B) be able to generate your own unique IDs
  • C) create a new Analytics account for User ID reporting
  • D) all of the above

50.) What is the main purpose of the Mutli-Channel funnel report?

  • A) To show which goals are bringing in the most revenue
  • B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
  • C) To analyze the funnel steps for multiple goals
  • D) To see which channels resulted in the highest number of pageviews

51.) What is the main purpose of the Multi-Channel funnel report?

  • A) To show which goals are bringing in the most revenue
  • B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
  • C) To analyze the funnel steps for multiple goals
  • D) To see which channels resulted in the highest number of pageviews

52.) You define a Destination URL goal by

  • A) creating a new dashboard to report only on the goal page
  • B) adding the conversion ID to the tracking code on the goal page
  • C) editing the view Goals and specifying the request URL of the conversion page
  • D) adding the ecommerce code to the goal page

53.) You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

  • A) Annotations
  • B) Intelligence Events
  • C) Real-Time
  • D) Secondary Dimensions
  • E) Advanced Segments

54.) True or False: When a new view is created, it will show the historical data from the first view you created for the property.

  • A) True. Any new view will include all historical website data.
  • B) False. Views will report data from the day they are created.

55.) Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

  • A) Device Category
  • B) landing page
  • C) Campaign
  • D) A and C only
  • E) A, B, and C

56.) True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

  • A) True: A session is considered a ‘bounce’ if the user views one page of the site and then leaves.
  • B) False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

57.) What are UTM parameters?

  • A) parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports
  • B) parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns
  • C) parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic
  • D) parameters that are added to your site for Event tracking

58.) Google Analytics can identify that two sessions are from the same user if

  • A) the sessions happen in the same browser on the same device
  • B) the sessions happen on the same day
  • C) the sessions happen in the same browser
  • D) the sessions occur within 30 minutes of each other

59.) What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • A) Real Time reporting
  • B) Segmentation
  • C) View filters
  • D) Multi-channel funnels

60.) Adding filters to a view in Google Analytics allows you to

  • A) exclude visits from a particular IP address
  • B) replace complicated page URLs with readable text strings
  • C) modify historical data
  • D) A and B only
  • E) A, B, and C

61.) Which of the following metrics is available when Site Search tracking is enabled?

  • A) Sessions with Search: The number of sessions that used your site’s search function at least once.
  • B) Search Exits: The number of searches made immediately before leaving the site.
  • C) Time after Search: The amount of time users spend on your site after performing a search.
  • D) Search Refinements: The number of times a user searched again immediately after performing a search.
  • E) All of the above

62.) You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • A) The tracking code has been altered and is reporting incorrectly
  • B) There is a new referral source that is directing a lot of new traffic to the site
  • C) There is unidentified referral traffic that is likely bot traffic
  • D) New pages or subdomains have been recently indexed in organic search
  • E) All of the above

63.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • A) The tracking code has been altered and is reporting incorrectly
  • B) There is a new referral source that is directing a lot of new traffic to the site
  • C) There is unidentified referral traffic that is likely bot traffic
  • D) New pages or subdomains have been recently indexed in organic search
  • E) All of the above

64.) Which of the following are “hit” types tracked by Google Analytics?

  • A) events
  • B) pageviews
  • C) transactions
  • D) all of these answers are correct

65.) Which of the following is a hit type tracked by Google Analytics?

  • A) page tracking hit
  • B) event tracking hit
  • C) ecommerce tracking hit
  • D) all of these are hit types tracked in Google Analytics

66.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

  • A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
  • B) You must modify your tracking code to support Smart Goals data collection.
  • C) You must enable ‘Smart Goals’ in your property settings.
  • D) The selected Google Analytics account must have at least 1000 sessions over the past 30 days.

67.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

  • A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days.
  • B) You must modify your tracking code to support Smart Goal data collection.
  • C) You must enable ‘Smart Goals’ in your property settings.
  • D) The selected Google Analytics account must have at least 1000 sessions over the past 30 days.

68.) Which of the following is a valid tagged custom campaign?

  • A) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
  • B) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
  • C) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=bacpacks
  • D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
  • E) All of these are valid.

69.) Which of the following could be measured by defining a goal in Google Analytics?

  • A) the percentage of visits that contain only one page view
  • B) the percentage of visits that result in a site registration
  • C) conversion rate
  • D) the percentage of visits during which visitors spent at least two minutes on the site
  • E) All of these could be measured by defining a goal in Google Analytics

70.) Which of the following are possible uses of views within a single Google Analytics account?

  • A) to look more closely at traffic to a specific subdomain
  • B) to look more closely at traffic to a specific part of a site (a page or selection of pages)
  • C) to limit a user’s access to subset of data
  • D) A and C only
  • E) A, B, and C

71.) Which of the following are possible uses of views within a single Google Analytics account?

  • A) to look more closely at traffic to a specific part of a site (a page or selection of pages)
  • B) to limit a user’s access to a subset of data
  • C) all of these are possible uses of views
  • D) to look more closely at traffic to a specific subdomain

72.) Which of the following is a session level interaction?

  • A) All of these answers are correct
  • B) event
  • C) social interaction
  • D) pageview
  • E) ecommerce transaction

73.) In the Linear attribution model,

  • A) each touchpoint in the conversion path shares equal credit for the conversion
  • B) the first touchpoint receives 100% of the credit for the conversion
  • C) the last touchpoint receives 100% of the credit for the conversion
  • D) the touchpoints closet in time to the conversion get most of the credit

74.) Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

  • A) utm_medium, utm_campaign
  • B) utm_term
  • C) utm_source, utm_term, utm_content
  • D) utm_campaign, utm_source, utm_medium
  • E) utm_content

75.) Your Multi-Channel Funnel reports have no data. What is the most likely reason?

  • A) You are not using Google Tag Manager
  • B) You are not using Content Experiments
  • C) You haven’t set up Goals Funnels
  • D) You haven’t implemented Goals or Ecommerce
  • E) You haven’t enabled demographic data

76.) Which of the following is not a default Medium in Google Analytics?

  • A) organic
  • B) referral
  • C) cpc
  • D) All of these are default Mediums.
  • E) email

77.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • A) Pages / Visit
  • B) Page Value
  • C) Ecommerce Conversion Rate
  • D) Bounce Rate

78.) When configuring a goal, why is it useful to assign a goal value?

  • A) to determine the conversion value
  • B) to attribute monetary value to non-ecommerce conversions
  • C) to calculate ecommerce metrics
  • D) to determine the number of visits to each of your pages

79.) Which of the following is an advantage of implementing Google Tag Manager?

  • A) You can add Google Analytics tags to your site without editing site code.
  • B) You can add AdWords tags to your site without editing site code.
  • C) You can add non-Google tags to your site without editing site code.
  • D) You can change configuration values in your mobile app without rebuilding a new binary.
  • E) All of these answers are correct.

80.) Which of the following are advantages of implementing Google Tag Manager?

  • A) You can add non-Google tags to your site without editing site code
  • B) All of these answers are correct.
  • C) You can add Google Analytics tags to your site without editing site code
  • D) You can change configuration values in your mobile app without rebuilding a new binary
  • E) You can add AdWords tags to your site without editing site code

81.) Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

  • A) 33%
  • B) 200%
  • C) 0%
  • D) 50%
  • E) 100%

82.) What is the first step of analytics planning?

  • A) Create your implementation plan
  • B) Define your overall measurement plan and business objectives
  • C) Document your technical infrastructure
  • D) Implement Google Analytics

83.) A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

  • A) Google Analytics does not keep track of sessions by default
  • B) The visitor’s session expires after 5 minutes of inactivity
  • C) The visitor’s session expires after 30 minutes of inactivity
  • D) The visitor’s session expires once the visitor has exited your site

84.) Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

  • A) one account, one property, one view
  • B) one account, no properties, two views
  • C) one account, one property, no views
  • D) one account, two properties, two views

85.) You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

  1. A) Visits
  2. B) Bounce Rate
  3. C) Clicks
  4. D) Impressions
  5. E) Assisted Conversions

86.) Which of the following are true about segmentation?

  • A) Segmentation should generally not be used without Real-Time reporting.
  • B) Segmentation is a technique that should only be used by experienced analysts.
  • C) All of these answers are correct.
  • D) Segmentation allows you to isolate and analyze subsets of your data.
  • E) Segmentation does not work on historical data.

87.) You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

  • A) Annotations
  • B) Secondary Dimensions
  • C) Real-Time
  • D) Intelligence Alerts

88.) Which of the following would be most useful for optimizing landing pages?

  • A) Pageviews
  • B) Visits
  • C) Unique Visits
  • D) Bounce Rate
  • E) Unique Pageviews

89.) You should add Analytics Tracking code to your site ________________.

  • A) after implementation planning
  • B) at the beginning of your fiscal year only
  • C) before documenting your business objectives
  • D) during measurement planning

90.) Which of the following would you use to set up a custom alert?

  • A) Intelligence
  • B) Content
  • C) Conversions
  • D) Real-Time

91.) Google Analytics can recognize returning users

  • A) on websites, Android mobile apps
  • B) Google Analytics cannot recognize returning users on any device.
  • C) on websites, iOS mobile apps, Android mobile apps
  • D) on websites only

92.) Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

  • A) use a pivot table with two dimensions
  • B) sort the table by sessions from highest to lowest
  • C) add a primary dimension
  • D) apply a table filter
  • E) add a secondary dimension

93.) Which of the following would you use to send data from a website to Google Analytics?

  • A) Campaign Tracking parameter
  • B) none of these would be appropriate
  • C) JavaScrip tracking code
  • D) Google Analytics mobile SDK

94.) Which of the following represents a macro conversion for an ecommerce site?

  • A) a completed sales transaction
  • B) a click on a “buy” button
  • C) receiving a product inquiry
  • D) All of these are macro conversions for an ecommerce site.
  • E) collecting a lead

95.) Which are the four main parts of the Google Analytics platform?

  • A) Configuration, Processing, Report, and Recollection
  • B) Configuration, Collection, Progressing, and Reporting
  • C) Collection, Configuration, Processing, and Reporting
  • D) Collection, Processing, Continuation, and Reporting

96.) Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

  • A) revenue and average order value
  • B) pageviews and bounce rate
  • C) bounce rate and average session duration
  • D) pageviews and revenue

97.) You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

  • A) Real-Time
  • B) Annotations
  • C) Events
  • D) Intelligence

98.) Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

  • A) traffic by device category
  • B) traffic by marketing channel
  • C) traffic by geography
  • D) All of these answers are correct.
  • E) traffic by time of day

99.) Which of the following is not a standard campaign parameter?

  • A) utm_adgroup
  • B) utm_source
  • C) utm_campaign
  • D) utm_content

100.) You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

  • A) Intelligence Alerts
  • B) Secondary Dimensions
  • C) Annotations
  • D) Real-Time

101.) Which of the following questions can be answered using the goal flow report?

  • A) Do visitors usually start my conversion process from the first step or somewhere in the middle?
  • B) All of these can be answered using the goal flow report.
  • C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

102.) In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

  • A) You need to start collection Real-Time data.
  • B) The average length of videos on your site is 35 minutes.
  • C) Users typically spend less than 2 minutes on each page of your site.
  • D) The default session timeout length is set dynamically by Google Analytics and you cannot change it.

103.) Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

  • A) You will need to configure your goals in the unfiltered view
  • B) There is no reason to maintain an unfiltered view
  • C) Without one unfiltered view, you will not be able to use filter for multiple views
  • D) An unfiltered view ensures that the original data can always be accessed

104.) Which of the following would prevent destination goal conversions from being recorded?

  • A) There was a misspelling in the URL of the goal definition.
  • B) The tracking code is missing from the conversion page.
  • C) The match type in the goal definition is incorrect.
  • D) All of these would prevent a destination goal from recording.

105.) Which of the following would prevent URL destination goal conversions from being recorded?

  • A) The match type in the goal definition is incorrect
  • B) There was a misspelling in the URL of the goal definition
  • C) All of these answers apply
  • D) No URL destination goals have been defined
  • E) The tracking code is missing from the conversion page

106.) Which of the following would help you to determine the conversion value of a paid keyword?

  • A) Multi-Channel Funnels
  • B) CTR
  • C) none of these answers
  • D) Real-Time
  • E) CPM

107.) Which of the following are valid scopes for dimensions?

  • A) user level, session level, hit level
  • B) session level, hit level
  • C) non of these answers is correct
  • D) campaign level, session level, hit level
  • E) user level, campaign level, session level, hit level

108.) Specifying a goal value allows Google Analytics to calculate ______ .

  • A) Revenue per Click
  • B) Average Order Value
  • C) Ecommerce Revenue
  • D) Bounce Rate

109.) You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

  • A) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
  • B) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
  • C) Create a new web property and add the new tracking code to the pages on the subdirectory
  • D) Create a new view and apply an advanced filter that deletes page data outside the subdirectory

110.) Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

  • A) JavaScript tracking code
  • B) Google Analytics mobile SDK
  • C) any of these would be appropriate
  • D) Campaign Tracking parameter
  • E) Measurement Protocol

111.) Which of the following are examples of Sources?

  • A) google
  • B) mail.google.com
  • C) All of these are possible Sources.
  • D) (direct)
  • E) example.com

112.) What is the hierarchy of the Google Analytics data model?

  • A) Sessions > Users > Interactions
  • B) Interactions > Users > Sessions
  • C) Users > Sessions > Interactions
  • D) Sessions > Visitors > Interactions

113.) Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

  • A) Search Engine Optimization report
  • B) Site Search report
  • C) Keyword report
  • D) Affinity Categories

114.) You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

  • A) Destination URL
  • B) Keyword
  • C) Campaign
  • D) Ad Group
  • E) Placements

115.) You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

  • A) Operating System, and City as a secondary dimension
  • B) any one of these options
  • C) Goal Conversion Rate, and City as a secondary dimension
  • D) City, and Goal Conversion Rate as secondary dimension

116.) Which of the following would you use to show two date ranges on the same graph?

  • A) date comparison
  • B) motion chart
  • C) plot rows
  • D) pivot table
  • E) secondary dimension

117.) Which of the following types of data can be collected and reported in the Site Speed reports?

  • A) All of these are tracked by the Site Speed reports.
  • B) how quickly images load
  • C) page-load time for a sample of pageviews on your site
  • D) button click response time
  • E) how quickly the browser parses a page and makes it available for user interaction

118.) A macro conversion

  • A) always occurs prior to a micro conversion
  • B) is a large revenue sale that is directly attributable to a display campaign
  • C) occurs when over 50% of visitors buy an item
  • D) occurs when someone completes an action that’s important to your business
  • E) is your highest converting campaign

119.) Which of the following metrics would most strongly suggest a poorly performing landing page?

  • A) Bounce Rate > 90%
  • B) % New Visits > 90%
  • C) Avg. Session Duration > 5 minutes
  • D) Bounce Rate <90%
  • E) None of these answers

120.) When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

  • A) when encrypted
  • B) in custom campaigns only
  • C) never

121.) Which of the following are dimensions?

  • A) % New Sessions
  • B) Conversion Rate
  • C) Bounce rate
  • D) Region

122.) Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

  • A) www.example.com/thankyou.php
  • B) All of these would count as goals.
  • C) www.example.com/thankyou/receipt.php
  • D) www.example.com/thankyou.html

123.) Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

  • A) www.example.com/thankyou.html
  • B) www.example.com/thankyou.php
  • C) www.example.com/thankyou/receipt.php
  • D) All of these would trigger a goal conversion

124.) Which of the following are measures of traffic volume?

  • A) Margin
  • B) Bounce Rate
  • C) Avg. Time on Site
  • D) Visits

125.) Setting up goals allows you to see ________ .

  • A) a list of transactions
  • B) ecommerce revenue
  • C) bounce rate
  • D) conversion rates

126.) Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

  • A) Annotations
  • B) Intelligence Alerts
  • C) Real-Time
  • D) Secondary Dimensions

127.) The demographics and interest category information in Google Analytics comes from

  • A) the AdWords first-party cookie
  • B) survey data filled out by users
  • C) the DoubleClick third-party cookie
  • D) information that you upload from your CRM
  • E) Google Tag Manager

128.) Which of the following metrics shows the number of times your ads were displayed?

  • A) CTR
  • B) Clicks
  • C) Pageviews
  • D) Visits
  • E) Impressions

129.) You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

  • A) Custom Reports
  • B) Segments
  • C) Data Import
  • D) Annotations
  • E) Analytics Intelligence

130.) Which of the following Behavior metrics shows the number of sessions that included a view of a page?

  • A) Unique Visits
  • B) Visits
  • C) Bounce rate
  • D) Pageviews
  • E) Unique Pageviews

131.) Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  • A) Assisted Conversion Value
  • B) Conversion Rate
  • C) non of these metrics
  • D) First Interaction (Click) Conversions

132.) Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

  • A) credit card number
  • B) tax amount
  • C) purchase amount
  • D) product SKU(s)
  • E) billing city

133.) It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

  • A) selling products or services
  • B) all these options are equally relevant as business objectives for content publishers
  • C) encourage engagement and frequent visitation
  • D) collecting user information for sales teams to connect with potential leads

134.) True or False: When you share a link to a custom report, you share the data in the report.

  • A) True. Sharing a link to a custom report shares the data in the report.
  • B) False. Sharing a link to a custom report only shares a template for the report.

135.) Which of the following Channels is part of the Default Channel Grouping?

  • A) Display
  • B) Social
  • C) Organic
  • D) All of these are part of the Default Channel Grouping.
  • E) Direct

136.) What is the purpose of the URL builder?

  • A) to optimize landing pages
  • B) using the URL builder is required in order to track AdWords visits
  • C) to generate a URL with tracking parameters
  • D) to generate the URL tracking parameters that need to be appended to an organic search result

137.) Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

  • A) Browser
  • B) All of these dimensions
  • C) Device Category
  • D) None of these dimensions
  • E) Language

138.) The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

  • A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
  • B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”

139.) Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

  • A) Hour of Day
  • B) Placements
  • C) Campaigns
  • D) AdWords Keywords
  • E) Destination URLs

140.) You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

  • A) 5
  • B) 1
  • C) 2
  • D) zero

141.) Which of the following technologies on your site influence how you implement Analytics?

  • A) responsive web design
  • B) Flash and AJAX events
  • C) query string parameters
  • D) All of these answers are correct.
  • D) server redirects

142.) True or False: The order in which filters appear in your view settings matters.

  • A) False. Filters are no necessarily executed in the order in which they appear.
  • B) True. Filters are executed in the order in which they appear.

143.) Digital analytics is

  • A) all of these answers are correct
  • B) the analysis of quantitative data from your business
  • C) the analysis of data from your business and the competition
  • D) the analysis of qualitative data from your business
  • E) a process of continual improvement of the online experience

144.) You can adjust the report sample size in Google Analytics by

  • A) adjusting the session timeout control
  • B) any of these actions will adjust the sample size
  • C) adjusting a control in the reporting interface
  • D) adding a segment to your report

145.) Which of the following technologies or features can be used to add data to Google Analytics?

  • A) Data Import, Measurement Protocol
  • B) Real-Time, Intelligence
  • C) Data Import, Intelligence
  • D) Data Import, Real-Time

146.) Which of the following are possible uses of filters?

  • A) report on only a subdomain or directory
  • B) replace complicated page URLs with readable text strings
  • C) exclude visits from a particular IP address
  • D) include only traffic coming from a particular campaign
  • E) all of these are possible uses of filters

147.) Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

  • A) All of these are micro conversions for the site.
  • B) use of the “customize your watch” tool
  • C) a view of the home page
  • D) an offline sale
  • E) an online sale

148.) You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

  • A) Behavior
  • B) Audience
  • C) Conversion
  • D) Search
  • E) Acquisition

149.) Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

  • A) Assisted/Last Interaction Conversions
  • B) Top Conversion Paths
  • C) Path Length
  • D) Conversion Value
  • D) Time Lag

150.) Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

  • A) Last Interaction model
  • B) First Interaction model
  • C) Linear model
  • D) Last Non-Direct Click model

151.) You can combine a metric X with a dimension Y in Google Analytics

  • A) if X and Y have the same scope
  • B) as long as sampling is not required
  • C) if X and Y are in the same channel grouping
  • D) if X and Y have been precalculated together in an aggregate table
  • E) If X and Y have the same campaign

152.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

  • A) Campaign and Ad Content
  • B) Source and Medium
  • C) Campaign and Medium
  • D) Source, Medium, Campaign, and Ad Content

153.) Using filters, you can ________.

  • A) include data in a view
  • B) exclude data from a view
  • C) All of these answers apply
  • D) change how the data looks in your reports

154.) If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

  • A) The keyword played an assist role less often than it played a last click role
  • B) The keyword played an assist role in exactly one conversion
  • C) The keyword played an assist role in exactly five conversions
  • D) none of these answers

155.) The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

  • A) Location
  • B) Campaign Medium
  • C) Device Category
  • D) Interest Category

Google Mobile Advertising Exam Answers

By

Google Mobile Advertising Exam Answers

This exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

90 minutes
70 questions
80% passing score
Validity period of 12 months

 

1.)

Which of the following is NOT true about an app URL scheme?

 

  • A) Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
  • B) Schemes are automatically set up when you create your app
  • C) The scheme is a part of the link that identifies which app to open
  • D) You can use “http” or a custom scheme that can start with the app or website name

2.)

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

 

  • A) three hours
  • B) two hours
  • C) one hour
  • D) half-an-hour

3.)

Select the one way NOT to track app conversions.

 

  • A) Using Codeless Android Install tracking
  • B) Integrate the Google SDK in your app
  • C) Using an app analytics provider for your AdWords campaigns
  • D) Add a javascript snippet to your website

4.)

Which of the following is incorrect about AdWords cross-device conversions?

 

  • A) Cross-device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions
  • B) Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
  • C) Cross-device conversions do not track from desktop to mobile conversions; it only tracks mobile to desktop conversions
  • D) Cross-device conversions help advertisers understand the device that received the last ad click before the conversion

5.)

App remarketing allows you to target people who:

 

  • A) Have used your app before
  • B) Have searched for your app
  • C) All of the listed answers are incorrect
  • D) Have searched for apps similar to yours

6.)

iOS app conversion tracking cannot be set up using:

 

  • A) Server-to-server (S2S)
  • B) Codeless conversion tracking
  • C) Install confirmation feedback
  • D) SDK

7.)

If your campaign is running on the Display Network, your ads:

 

  • A) Are automatically eligible to show in mobile apps
  • B) Will only show on mobile apps that you select
  • C) Are not eligible to show in mobile apps
  • D) Are only eligible to show in specific mobile apps

8.)

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

 

  • A) To have a single SDK to add to your app instead of one from each ad network
  • B) To have more control when communicating with each ad network
  • C) To see which of an app’s new users came from recent advertising clicks or views
  • D) To receive reporting on basic usage analytics

9.)

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

 

  • A) False
  • B) True

10.)

Which of the following is a way for an advertiser to monetize their app?

 

  • A) Charging for app downloads from the Apple iTunes or Google Play store
  • B) All of the listed answers are correct
  • C) In-app purchases
  • D) In-app ads

11.)

The Mobile App Analytics Acquisition reports give you data about:

 

  • A) How your users spend time outside of your app
  • B) How often your mobile apps are installed and opened
  • C) Which type of targeting has the lowest cost-per-acquisition
  • D) How much data your app has acquired

12.)

You can use a mobile specific display URL to:

 

  • A) Show consumers that you are a large brand
  • B) Differentiate yourself from other advertisers
  • C) Indicate that you have a mobile-friendly landing page
  • D) Effectively track conversions to your desktop site

13.)

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

 

  • A) False
  • B) True

14.)

Admob is ____.

 

  • A) a custom deep link
  • B) an app promotion ad format
  • C) an ad extension
  • D) AdWords’ non-owned and operated mobile app inventory

15.)

Auto exclusions allow:

 

  • A) Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
  • B) Google advertisers to exclude automatic bidding within their mobile app
  • C) Google advertisers to exclude high install pricing
  • D) Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

16.)

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

 

  • A) both the iOS and Android mobile apps
  • B) the Android mobile app and m.youtube.com
  • C) the Android native mobile app, the iOS app, and m.youtube.com
  • D) reserve in-stream ads

17.)

The conversion optimizer for apps allows:

 

  • A) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
  • B) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal
  • C) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
  • D) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cos Per Click goal

18.)

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

 

  • A) Increase bid adjustment for desktop
  • B) Increase bid adjustment for mobile and desktop
  • C) Increase bid adjustment for tablets
  • D) Increase bid adjustment for mobile

19.)

What is a lightbox ad?

 

  • A) A type of ad format that shows extra information (“extending” from your text ads) about your business
  • B) A mobile text ad
  • C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
  • D) A remarketing specific ad format to announce new features of your app

20.)

Viewable impressions:

 

  • A) Allow you to only pay for those ads that are actually viewed
  • B) Allow you to pay for ads when they are displayed in a viewable position
  • C) Allow you to only pay for video ads that are viewed within an hour
  • D) Allow you to pay for ads that are viewed and also converted

21.)

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

 

  • A) A sales team and operating phone bank
  • B) An active call extension or call-only ad
  • C) A mobile specific site-link extension
  • D) An app published in the Google Play store

22.)

An advertiser would NOT use AdWords’ mobile offering to:

 

  • A) Build a mobile-optimized website
  • B) Engage with users who have already downloaded their app
  • C) Track conversions once a user downloads their app
  • D) Advertiser their app

23.)

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

 

  • A) product extensions
  • B) location extensions
  • C) mobile extensions
  • D) store visit extensions

24.)

Showrooming refers to:

 

  • A) The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • B) The phenomenon where brands sell specialty or limited quantity goods through mobile
  • C) The phenomenon where various brands within similar categories complete for brand placement on a mobile device
  • D) The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

25.)

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

 

  • A) False
  • B) True

26.)

The two types of conversions for YouTube on mobile are:

 

  • A) Promotion views and engagement views
  • B) Promotion views and view-through conversions
  • C) Download views and engagement conversions
  • D) Conversions and view-through conversions

27.)

Showing your ads on top of the mobile page in search results is beneficial because:

 

  • A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
  • B) Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
  • C) Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile
  • D) Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

28.)

In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

 

  • A) “mobile app installs” campaigns
  • B) “Masthead video” campaigns
  • C) the TrueView family of cost-per-view (CPV) video ad formats
  • D) “mobile app engagement” campaigns

29.)

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

 

  • A) Schema Development Kit
  • B) Software Development Kit
  • C) Software Deprecation Kit
  • D) Schema Development Key

30.)

To find the right mobile bid, you would calculate:

 

  • A) (mobile conversion rate / desktop conversion rate) + 1
  • B) (mobile conversion rate / desktop conversion rate) x 100
  • C) (desktop conversion rate / mobile conversion rate) – 1
  • D) (mobile conversion rate / desktop conversion rate) – 1

31.)

How do upgraded URLs help advertisers with 3rd party conversion tracking?

 

  • A) Allow advertisers to direct users to the app store to download their app
  • B) Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
  • C) Show deep link URLs only to people who already have the app
  • D) Show app install ads only to people who haven’t downloaded the app yet

32.)

Where can app ads run?

 

  • A) Within other apps, also known as in-app
  • B) Only on the Google Play store
  • C) Across Display, Search, and YouTube
  • D) Only on Admob

33.)

The Mobile App Analytics Behavior reports give you data about:

 

  • A) How many people have downloaded your app through a referral from a friend
  • B) In-app user satisfaction ratings
  • C) The detailed ways users interact with your app
  • D) The detailed ways users of your app interact with other users of your app

34.)

Which of the following is true about mobile optimized sites?

 

  • A) You should build your app before your mobile site
  • B) Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site
  • C) Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site
  • D) Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text

35.)

Setting up Mobile App Analytics requires:

 

  • A) At least 1 app install or conversion
  • B) A working knowledge of mobile click attribution technologies
  • C) A substantial number of app installs or conversions
  • D) The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment

36.)

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

 

  • A) lower, lower
  • B) raise, lower
  • C) lower, raise
  • D) raise, raise

37.)

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

 

  • A) False
  • B) True

38.)

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

 

  • A) The advertiser wants to count calls as conversions.
  • B) This is the only available method of conversion tracking for iOS.
  • C) The advertiser is interested in cross-device conversions.
  • D) The advertiser is using an in-house or third party app analytics system.

39.)

Usage data allows advertisers to:

 

  • A) Change bid adjustments based on mobile traffic
  • B) Create remarketing lists based on how frequently or infrequently a customer is using their app
  • C) Create a conversion tracking list and add it to their app
  • D) Add the conversion tracking tag to their app

40.)

Automatic bidding is ideal for advertisers who:

 

  • A) Want to save time managing bids based on hundreds of signals
  • B) Want to set their own bids for individual ad groups
  • C) Want to set their own bids for individual keywords
  • D) Don’t want to spend a lot of time managing keywords

41.)

What time of day does mobile usage generally peak?

 

  • A) During working hours
  • B) Morning and evening when people are commuting to work
  • C) Evening hours when people are at home
  • D) Spread evenly throughout the day

42.)

Which of the following is true about apps?

 

  • A) Once a customer downloads an app, they will be likely to return
  • B) Most smartphone users download apps on a weekly basis
  • C) The majority of Android apps have been downloaded
  • D) The number of app installs on Android tablets is increasing

43.)

Which of the following is NOT a type of mobile ad extension?

 

  • A) Sitelink extension
  • B) Download extension
  • C) Call extension
  • D) App extension

44.)

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

 

  • A) 25%
  • B) 0%
  • C) 50%
  • D) 75%

45.)

When you use a flexible bid strategy, it will automatically optimize your bids based on:

 

  • A) Your search terms data
  • B) Your remarketing list
  • C) Your performance KPI (Key Performance Indicator)
  • D) Your Quality Score

46.)

What is an app install ad?

 

  • A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
  • B) An ad format for advertisers to re-engage with users who have already downloaded the app
  • C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
  • D) An app extension which shows a link to your app below your ad

47.)

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

 

  • A) Go to “Campaign Exclusions” from the Display Network tab
  • B) Create a Display Network campaign targeted to mobile apps
  • C) Enable Active View reporting
  • D) Create a placement inclusion for mobile apps

48.)

A ______ specifies a location in an app that corresponds to the content you’d like to show.

 

  • A) remarketing link
  • B) deep link
  • C) location link
  • D) location extension

49.)

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

 

  • A) Display Planner
  • B) Display Ad Builder
  • C) Display Ad Preview and Diagnosis
  • D) Display Keyword Planner

50.)

Deep-linking allows:

 

  • A) Ads to direct new customers only into deeper, more targeted sections of the app
  • B) Desktop users to be able to access deeper, more targeted sections within a mobile app
  • C) Mobile and desktop users to navigate within a mobile app
  • D) Ads to direct customers into deeper, more targeted sections of the app

51.)

Sitelink extensions:

 

  • A) Decrease CTR rates as users are sent to specific pages of your site
  • B) Show your business address, phone number, and a map marker with your ad text
  • C) Allow targeted remarketing list users to land directly on specific pages of your site
  • D) Allow advertisers to give users the option to land directly on specific pages of your site

52.)

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

 

  • A) True
  • B) False

53.)

To understand the full value of mobile, you must take into account:

 

  • A) Mobile conversions
  • B) Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • C) App downloads, calls, store visits, cross device conversion, mobile conversions
  • D) Cross device and mobile conversions

54.)

_______ are a type of ad format that show extra information about your business.

 

  • A) App installs
  • B) Deep link extensions
  • C) Ad extensions
  • D) AdMob extensions

55.)

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

 

  • A) Review the code for your app and SDKs
  • B) Assess the general health of your app and to follow data trends
  • C) Review data about your users’ names, addresses, and income brackets
  • D) Gain insights into your competitor’s strategies

56.)

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

 

  • A) location where mobile is being used
  • B) time of day
  • C) the lack of precision on a touch screen
  • D) responsive design based on touch

57.)

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

 

  • A) True
  • B) False

58.)

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

 

  • A) Keyword planner
  • B) Sitelinks
  • C) App extensions
  • D) Conversion tracking

59.)

Which of the following is true about apps?

 

  • A) Apps are more geared towards retention, loyalty, and engagement
  • B) Apps and mobile optimized sites are the same thing
  • C) Once a user downloads an app, they are likely to return and engage with it
  • D) Apps are more geared towards acquisition purposes

60.)

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

 

  • A) Target outranking share
  • B) Target cost-per-acquisition (CPA)
  • C) Target search page location
  • D) Target return on ad spend (ROAS)

61.)

To re-engage users with an app, use the following strategies:

 

  • A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • C) Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
  • D) Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

62.)

An advertiser with stores throughout the country could use Location Extension Targeting to:

 

  • A) Target users in the same way across all of their locations
  • B) Target users who are within 10 miles of one particular city in the country
  • C) Target users who are within 20 miles of one particular city in the country
  • D) Decrease bid by 50% for users who are within 10 miles of their stores

63.)

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

 

  • A) False
  • B) True

64.)

When should an advertiser use an app extension instead of an app promotion ad?

 

  • A) With keywords intended to direct users to the mobile website, but still give the option to download the app
  • B) To run your ad on both Search and Display
  • C) To re-engage with users who have already downloaded the app
  • D) With keywords intended to drive app download, but still give the option to visit the mobile website

65.)

What is an app engagement ad?

 

  • A) A customized ad shown to users who already have the app in order to drive them back to the app
  • B) An app extensions which shows a link to your app below your ad
  • C) A templated “engagement” image ad which allows you to add more text or information to your ad
  • D) An ad which uses cookies to appear to users who have already downloaded an app

66.)

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

 

  • A) app index
  • B) custom deep link
  • C) location extension
  • D) website deep link

67.)

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

 

  • A) False
  • B) True

68.)

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

 

  • A) The YouTube mobile site and Google Play App
  • B) The YouTube mobile site and the YouTube app
  • C) Video Search on Google
  • D) The AdWords mobile site and YouTube app

69.)

Which is a benefit of using server-to-server app conversion tracking over an SDK?

 

  • A) If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
  • C) Server-to-server connections are easier to set up than code-less conversion tracking
  • D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

70.)

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

 

  • A) Intent
  • B) Differing screen size
  • C) Functionality
  • D) Context

 

71)

In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.

  1.  A)  «mobile app engagement» campaigns
  2.  B)  «mobile app installs» campaigns
  3.  C)  the TrueView family of cost-per-view (CPV) video ad formats
  4.  D)  «Masthead video» campaigns

72)

Which of the following is a way for an advertiser to monetize their app?

  1.  A)  All of the listed answers are correct
  2.  B)  In-app ads
  3.  C)  Charging for app downloads from the Apple iTunes or Google Play store
  4.  D)  In-app purchases

73)

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  1.  A)  False
  2.  B)  True

74)

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

  1.  A)  True
  2.  B)  False

 

75)

When you use a flexible bid strategy, it will automatically optimize your bids based on:

  1.  A)  Your performance KPI (Key Performance Indicator)
  2.  B)  Your Quality Score
  3.  C)  Your search terms data
  4.  D)  Your remarketing list

 

 

 

The Mobile App Analytics Acquisition reports give you data about:

  1. A) How your users spend time outside of your app
  2. B)  How often your mobile apps are installed and opened
  3. C)  Which type of targeting has the lowest cost-per-acquisition
  4. D)  How much data your app has acquired

 

 

 

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

  1. A) False
  2. B) True

 

 

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

  1.  A)  75%
  2.  B)  25%
  3.  C)  0%
  4.  D)  50%

 

 

 

Google Adwords Fundamentals Exam Questions

By

Google Adwords Fundamentals Exam Questions

1.) An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

  • A) generate many clicks and conversions
  • B) generate many impressions and very few conversions
  • C) contain more than two words in the phrase
  • D) contain words that are duplicated in a display campaign

2.) What is a benefit of online advertising with Google AdWords?

  • A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  • B) Ads can include up to 50 characters for the first three lines of ad text
  • C) Ads are displayed to users who are searching for a particular product of service
  • D) Advertisers can pay to place their websites in the natural search results

3.) It is beneficial to create multiple ad groups in order to:

  • A) opt specific ad groups into various Google networks
  • B) break up keywords and ads into related themes
  • C) set different budgets for each ad group
  • D) pause specific keywords if they are not performing well

4.) What’s one benefit of creating multiple ad groups?

  • A) You can target specific ad groups into various Google networks
  • B) You can break up keywords and ads into related themes
  • C) You can set different budgets for each ad group
  • D) You can pause specific keywords if they are not performing well

5.) Which AdWords settings are specified at the account level?

  • A) A daily budget and a set of keywords and placements
  • B) Network distribution preferences and a set of keywords
  • C) A unique email address, a password, and billing information
  • D) Location targeting, cost-per-click (CPC) bids, and match types

6.) An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

  • A) Language targeting
  • B) Regional targeting
  • C) Ad scheduling
  • D) Demographic targeting

7.) Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

  • A) Repeat the keyword as many times as possible in the ad text.
  • B) Delete the keyword and add the keyword to the campaign again
  • C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • D) Increase the daily budget for the campaign in which the keyword is located

8.) An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  • A) Repeat the keyword as many times as possible in the ad text.
  • B) Delete the keyword and add the keyword to the campaign again
  • C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • D) Increase the daily budget for the campaign in which the keyword is located

9.) An advertiser who decides to edit the location targeting of an ad can do this at the:

  • A) ad group level
  • B) keyword level
  • C) campaign level
  • D) account level

10.) If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

  • A) None of these options is correct
  • B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
  • C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
  • D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

11.) An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • A) Improve Quality Score and increase cost-per-click (CPC)
  • B) Decrease cost-per-click (CPC) and increase daily budget
  • C) Decrease cost-per-click (CPC) and decrease daily budget
  • D) Improve Quality Score and decrease cost-per-click (CPC)

12.) To determine which ad language to target to a user, the AdWords system refers to that users:

  • A) Chrome Browser setting
  • B) operating system language
  • C) home country’s language
  • D) Google interface language setting

13.) Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

  • A) Accelerated
  • B) Optimized
  • C) Scheduled
  • D) Standard

14.) An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

  • A) an ad group specific to the product line with a higher daily budget
  • B) additional text ads that specifically feature the product line
  • C) a campaign with a separate daily budget specific to the product line
  • D) an ad group specific to the product line with targeted ad text

15.) Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

  • A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
  • B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
  • C) Managed placements would be used to target specific sites you had selected as being important to your client.
  • D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

16.) Which line of ad text would be disapproved based on Googles advertising policies?

  • A) Want fast results?
  • B) Free shipping
  • C) Best deals- click here
  • D) Fast, easy, effective

17.) How do managed placements on the Display Network work?

  • A) Advertisers can guarantee placement on prominent and popular sites.
  • B) Advertisers manually select the desired sites on which their ads may appear
  • C) Keywords are used to place ads next to content that matches the ad.
  • D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

18.) According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

  • A) All of these answers are correct
  • B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
  • C) Ads cannot use exclamation points (!) or question marks (?).
  • D) Ads cannot use call-to-action phrases such as “click here” or “See this site”

19.) Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

  • A) Ads can not simulate email inbox notifications or fake “friends/crush” requests.
  • B) Ads can not contain that amount of characters
  • C) Ads can not contain the phrase “See more!”
  • D) Ads can not contain exclamation points (!).

20.) Which formula does Google use to rank keyword-targeted ads on Google Search

  • A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
  • B) Maximum cost-per-click (CPC) bid x Quality Score
  • C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  • D) Maximum cost-per-click (CPC) bid only

21.) When resetting a password in AdWords, what should a user keep in mind?

  • A) The new password is now required to access all other Google products with the affected Google Account log-in.
  • B) The new password will work for AdWords and the old password will work for other Google products.
  • C) The user will need to enable 2-factor authentication in order to access their account from any location
  • D) The password will need to be reset separately on other Google products that share the Google Account log-in

22.) A keyword with very low clickthrough rate (CTR) will usually receive:

  • A) more impressions on the Google Display Network
  • B) impressions only on the Google Search Network
  • C) a low average cost-per-click (CPC) on Google search.
  • D) a low Quality Score on the Google Search Network

23.) Adding placements to an ad group

  • A) negatively affects the Quality Score for search
  • B) does not affect the Quality Score for search
  • C) improves the Quality Score on Google
  • D) improves the Quality Score for search

24.) In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

  • A) the quality of your image
  • B) the quality of your landing page
  • C) the maximum CPC of the keyword that triggered an ad.
  • D) your daily budget

25.) By adding managed placements to a Display Network campaign – you can show your ad:

  • A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
  • B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
  • C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
  • D) on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords.

26.) A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

  • A) change the access levels of other users.
  • B) delete the account
  • C) invite others to access the account.
  • D) see average cost-per-click (CPC) costs.

28.) What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

  • A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
  • B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
  • C) Ads will not show every time a user searches on the advertisers keywords
  • D) Ads will never show when a user searches on the advertisers keywords

27.) The maximum cost-per-click (CPC) bid is the:

  • A) amount an advertiser is required to pay to achieve top ad position
  • B) actual amount an advertiser pays for each click on an ad
  • C) most an advertiser is willing to pay for each click on an ad
  • D) amount an advertiser must pay to outbid competitors

28.) If an advertiser improves the Quality Score of a keyword, this keyword may:

  • A) receive fewer impressions on the Search Network
  • B) automatically reset its match type to Broad
  • C) earn the ad a higher average position
  • D) be more likely to appear in bold when displayed in an ad

29.) You can use Display Planner to:

  • A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
  • B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
  • C) see potential webpages where your ad can appear based on your keywords
  • D) managed CPC bids for contextual campaigns within your account

30.) When sitelinks are set at both the campaign and ad group level, which will be displayed?

  • A) Sitelinks at the ad group level
  • B) Sitelinks with the highest ad rank
  • C) Sitelinks related to the query searched
  • D) Sitelinks from both the campaign and ad group

31.) Which formula represents how Ad Rank is determined on Google search?

  • A) Popularity of the website being advertised
  • B) Historic average position of each ad
  • C) Maximum cost-per-click (CPC) multiplied by Quality Score
  • D) How much an advertiser is willing to spend each day

32.) An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

  • A) The profit derived from a paid click
  • B) The bids of the next closest competitor
  • C) The cost of the bid
  • D) The Quality Score of the keyword

33.) What should an advertiser use to organize ad groups?

  • A) Common themes
  • B) Number of words per keyword
  • C) Maximum cost-per-click (CPC)
  • D) Location targeting

34.) Advertisers on Google search accrue cost in AdWords when:

  • A) users click on their ads
  • B) their ads appear on the Google search page
  • C) the user completes a purchase
  • D) they register a conversion using Conversion Tracking

35.) A primary benefit of location targeting is that advertisers can:

  • A) choose to target a specific Google domain
  • B) target any combination of countries, territories, and regions
  • C) target specific users who have already visited their site
  • D) choose to only target websites based in a specific region or territory

36.) You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

  • A) Whether your payment method is credit or debit
  • B) The number of tracking codes installed on your website
  • C) The number of websites on the internet
  • D) The volume of traffic available for the keywords you are targeting

37.) What is the impact of poor landing page quality on an ad group?

  • A) The keywords in the ad group will be paused
  • B) The ads in the ad group will be disapproved due to low Quality Score
  • C) The keywords in the ad group will have a lower Quality Score.
  • D) The entire campaign will be paused

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

  • A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  • B) Use data from the Display Network auction to revise the cost of your Search ads
  • C) Automatically reduce your cost-per-click bids on the Google Display Network
  • D) Send notification that your bids should be adjusted

38.) Quality Score and Ad Rank are calculated:

  • A) Every time your ad is eligible to serve on a Display Network page
  • B) Every time someone does a search that triggers your ad
  • C) A few times a day, based on your ad scheduling settings
  • D) Every time you change your CPCs within your account

39.) On the Display Network, all keywords are considered broad match only. This means that you do not need to:

  • A) Include location targeting to narrow the reach of your ads
  • B) Include plurals, misspellings, and other variants of your keywords
  • C) Include negative keywords to refine your placement
  • D) manage your keyword performance at the ad group level

40.) Higher Quality Scores typically lead to:

  • A) higher costs and lower ad positions
  • B) lower costs and better ad positions
  • C) less overall impressions
  • D) faster delivery of daily budget

41.) Higher Quality Scores typically result in:

  • A) higher costs and lower ad positions
  • B) lower costs and better ad positions
  • C) less overall impressions
  • D) faster delivery of daily budget

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

  • A) Assign unique keyword URLs to each keyword
  • B) Evaluated the site design for improvements
  • C) Add negative keywords to the ad group
  • D) Add more relevant keywords to the ad group

42.) Ad groups should be used to:

  • A) organize your ads by a common theme, such as the types of products or services you want to advertise
  • B) manage your daily budget according to which keywords are a priority
  • C) control delivery of your ads so that they appear only to users in a specific geographic location
  • D) control the specific sites that your ad will be targeted to on the Google Display Network.

43.) When setting up an AdWords account, choose your currency and permanent time zone carefully because:

  • A) time zone and currency will impact ad position
  • B) these cannot be changed once you have set up your account
  • C) ads are only served in countries using the same currency as your account
  • D) by default, ads are only served in the same time zones as indicated in your account

44.) Which are required components of an ad group running on the Search Network?

  • A) Frequency capping, daily budget, ad scheduling
  • B) Placements, keywords, network targeting
  • C) Default bid, position preference, placements
  • D) Text ad, keywords, default bid

45.) Which is a factor that Google uses to target ads to users based on physical location?

  • A) Language preferences
  • B) Internet Protocol (IP) address
  • C) Operating system
  • D) Telephone number

46.) Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:

  • A) English speakers in the United States
  • B) Russian speakers in Germany
  • C) English speakers in Russia
  • D) Russian speakers in the Czech Republic

47.) Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

  • A) Create a dedicated campaign for each mobile device targeted
  • B) Use the same bids across all devices
  • C) Enable a bid adjustment to bid more aggressively on mobile devices
  • D) Enable a bid adjustment to bid less aggressively on mobile devices

48.) Which is a benefit of Manager Defined Spend (MDS)?

  • A) Automatic bidding adjustments for Conversion Optimizer users
  • B) Control over managed account budgets for My Client Center (MCC) account-users
  • C) Advanced permissions control for billing preferences in multi-user accounts
  • D) Payment flexibility for accounts currently on prepay billing

49.) A benefit of My Client Center (MCC) is the:

  • A) increased Quality Score enjoyed on shared keywords
  • B) dashboard that provides summaries of statistics for all client accounts
  • C) ability to link multiple accounts with Google Analytics
  • D) ability to edit campaign settings across multiple accounts simultaneously

50.) Which is a best practice for creating effective ad text?

  • A) Use a home page for every URL
  • B) Include prices, promotions, and exclusives
  • C) Use the same ad text for every ad in the ad group
  • D) Use multiple exclamation points to grab attention

51.) A My Client Center (MCC) account functions primarily as:

  • A) a separate AdWords account with its own keywords and campaigns
  • B) a dashboard that allows clients view-only access to AdWords reports
  • C) an umbrella account that allows for access to individual accounts with a single log-in.
  • D) a bid management system for AdWords clients managed by resellers and agencies

52.) An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

  • A) determine the target return on investment (ROI) for a given ad group
  • B) impact the time of day that the ads are eligible to show
  • C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
  • D) impact search results and cost-per-click (CPC) on the Google Display Network

53.) It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

  • A) choose effective CPC bids
  • B) secure an effective daily budget
  • C) create compelling ad text
  • D) choose effective language targeting

54.) The Opportunities tab with AdWords can be used to:

  • A) Create and edit campaigns, ads, keywords, and campaign settings
  • B) See an overview of how your campaigns are performing
  • C) Find account reporting tools that will help you manage your daily budget
  • D) Find keyword, bid, and budget ideas that can help improve your campaign performance

55.) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

  • A) Portuguese
  • B) Spanish
  • C) Bilingual
  • D) English

56.) Why should you avoid adding duplicate keywords across ad groups?

  • A) Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
  • B) None of these options are correct
  • C) Identical keywords are not allowed in AdWords and your ads will be disapproved
  • D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.

57.) Which best describes keyword contextual targeting?

  • A) Ads are targeted to groups of websites based on their site categories
  • B) Themes of selected placements determine related websites where ads will appear
  • C) Ads are targeted only to websites related to specific businesses
  • D) Themes of keywords are matched to relevant content on websites where ads will appear

58.) An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

  • A) also appear in the ad text
  • B) have low maximum cost-per-click (CPC) bids
  • C) appear in another campaign within the account
  • D) appear in a users search query

59.) Quality Score on Google search is evaluated

  • A) every 48 hours
  • B) Every time someone does a search that triggers your ad
  • C) none of these answers is correct
  • D) every 24 hours

60.) The main goal of automatic cost-per-click (CPC) bidding is to

  • A) generate as many clicks as possible within an advertisers target budget
  • B) achieve the target ad position specified by the advertiser
  • C) generate as many conversions as possible within an advertisers target budget
  • D) achieve the target average CPC specified by the advertiser

61.) Location extensions can:

  • A) help show product information in a visual manner within your ad unit
  • B) help exclude locations where you do not have available stores.
  • C) help reduce your CPC bids depending on the location of a user
  • D) help nearby consumers find or call your nearest storefront

62.) Which can be controlled at the ad-group level of an AdWords account?

  • A) Daily budget
  • B) Placements
  • C) End dates
  • D) Geographic targeting

63.) Which is a benefit of AdWords for search marketing?

  • A) Increase position in organic search results
  • B) Acquire potential qualified customers
  • C) Understand how customers navigate websites
  • D) Collect contact information automatically from potential customers

64.) When a campaign is showing as “Pending” within AdWords, it is:

  • A) Inactive because it is past its scheduled date
  • B) Active, but showing ads only occasionally due to budget constraints
  • C) Inactive because your prepaid account balance has run out
  • D) Inactive but scheduled to begin at a future date

65.) Negative keywords can help advertisers refine the targeting of their ads by:

  • A) reducing their campaign’s daily budget recommendations
  • B) raising the average position of their ads
  • C) increasing the number of relevant Display Network placements
  • D) reducing the number of irrelevant clicks

66.) If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

  • A) has used CPM pricing before
  • B) is only opted into the Google Display Network
  • C) has never used CPM pricing before
  • D) is only opted into the Google search and the Search Network

67.) Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

  • A) Payment options available
  • B) Competitors cost-per-clicks (CPCs)
  • C) Website load time
  • D) Target market

68.) By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • A) create additional AdWords accounts for low-performing keywords
  • B) create duplicate ad groups with identical keywords and different ad variations
  • C) compare campaign performance to that of individual competitors
  • D) determine if campaigns are meeting overall marketing and conversion goals

69.) What type of bidding method is used to manage image ads on the Google Display Network?

  • A) CPA
  • B) CPM only
  • C) CPC only
  • D) CPM and/or CPC

70.) What happens as a result of a search campaign consistently meeting its daily budget?

  • A) Accelerated ad delivery
  • B) Higher average cost-per-clicks (CPCs)
  • C) Fewer sites targeted at once
  • D) Missed potential ad impressions

71.) What happens when a campaign consistently meets its average daily budget?

  • A) Ads in that campaign will stop showing for the rest of the billing cycle
  • B) Average cost-per-click (CPC) bids will be lowered
  • C) Your budget is automatically adjusted
  • D) Ads in that campaign will show less often than they could

72.) What best describes Enhanced Cost-Per-Click (ECPC)

  • A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
  • B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
  • C) ECPC is a Quality Score boost for advertisers using ad extensions
  • D) ECPC is the discount applied to your Max CPC to determine actual CPC

73.) Grouping similar keywords together in an ad group will:

  • A) ensure that the ads and keywords in that ad group are approved
  • B) allow an advertiser to create ads relevant to those keywords
  • C) keep an advertisers average cost-per-click (CPC) within a narrow range
  • D) allow an advertiser to use only broad match keywords

74.) If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

  • A) automatically try to show the best performing ad more often
  • B) automatically increase your quality score based on the average CTR of the ad group
  • C) automatically serve the ad with the highest maximum CPC the most often
  • D) automatically lower your bids according to your CPA goal

75.) You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

  • A) You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
  • B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
  • C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
  • D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in

76.) With social extensions, how are +1s calculated for your ad and Google+ page

  • A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
  • B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
  • C) Only +1s from your Google+ page are showing in the count that is visible on your ad
  • D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign

77.) Which potential factor does Google use to calculate a search campaigns recommended daily budget?

  • A) Impressions
  • B) Conversions
  • C) Transactions
  • D) Placements

78.) A lower CPA does not necessarily indicate higher profit. Why?

  • A) A lower CPA may be due to changes in CPC bidding
  • B) A lower CPA may also have lower sales volume, reducing overall profit
  • C) A lower CPA may be due to additions in negative keywords
  • D) A lower CPA may be due to changes in network distribution

79.) Which best describes the “Optimize” ad rotation setting in AdWords?

  • A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
  • B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
  • C) The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
  • D) The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

80.) In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

  • A) a CPM
  • B) an effective CPM
  • C) an effective CPM conversion
  • D) a CPM conversion

81.) Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

  • A) AdWords budgets can only be set once annually and require a fixed commitment
  • B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
  • C) Online campaigns generate clicks, whereas other channels generate exposure
  • D) Budgets cannot be applied to online campaigns due to constant changes in traffic

82.) Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

  • A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
  • B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
  • C) None of these options are correct
  • D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should

83.) You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

  • A) It can help direct traffic to different landing pages to discover which performs best
  • B) It can help aim for a desired average position during testing
  • C) It can help limit your costs and exposure while profitability is achieved
  • D) It can help limit exposure to only the geographical areas you support

84.) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

  • A) List suggestor
  • B) Ad experiments
  • C) Placement performance report
  • D) Keyword aggregator

85.) You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

  • A) TrueView video formats
  • B) YouTube homepage ads
  • C) Click-to-Play video ad formats
  • D) CPM Video ad formats

86.) How often does the AdWords system run an auction to decide which ads to show on the Google search page

  • A) Every time a user enters a search query
  • B) Once every 24 hours for a given keyword
  • C) Every time a new advertiser adds a keyword to an account
  • D) Once every two hours for a given keyword

87.) Which is one characteristic of the “Accelerated” delivery method?

  • A) Ads are shown above the search results as well as to the right of the search results
  • B) Ads are shown when users search on relevant variations of keywords in the campaign
  • C) Ads are only shown when there is a higher likelihood that users will click on them
  • D) Ads are shown as frequently as possible until the budget is exhausted

88.) If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

  • A) 1.01
  • B) 0.5
  • C) 0.51
  • D) 1

89.) All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

  • A) 1.01
  • B) 0.5
  • C) 0.51
  • D) 1

90.) Which is a benefit of search advertising with Google AdWords?

  • A) Ability to pay for specific placement in top ad positions
  • B) Extended reach to search partners
  • C) Better position in natural search results
  • D) Ability to view competitors bids for keywords

91.) An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

  • A) Cost-per-thousand impressions (CPM)
  • B) Automatic cost-per-click (CPC)
  • C) Manual cost-per-click (CPC)
  • D) Cost-per-Acquisition (CPA)

92.) Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

  • A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
  • B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
  • C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
  • D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC

93.) Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • A) Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  • C) Add demographic and age targeting to show ads to people in this audience
  • D) Set up a remarketing list to show ads to women who have previously visited your client’s website

94.) Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • A) Clickthrough rate (CTR)
  • B) Converted clicks
  • C) Impressions
  • D) Conversion rate

95.) When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  • A) Cost-per-thousand impressions (CPM)
  • B) Cost-per-acquisition (CPA)
  • C) Automatic cost-per-click (CPC)
  • D) Manual cost-per-click (CPC)

96.) Your client wants to improve her ad position. What would you recommend?

  • A) Improve the ad quality and increase bid amount
  • B) Add more keywords and increase daily budget
  • C) Improve Quality Score and decrease bid amount
  • D) Make the ad headline longer and more descriptive

97.) Which client would you advise to advertise on the Google Search Network?

  • A) Jim, who wants to reach people on social networks interested in poetry
  • B) Suzy, who wants to reach people browsing travel websites about China
  • C) Bill, who wants to reach people looking for plumbing services
  • D) Carol, who wants to reach people watching YouTube videos

98.) When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • A) Add the terms as exact match keywords
  • B) Add the terms as phrase match keywords
  • C) Add the terms as negative keywords
  • D) Add the terms as keywords

99.) An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

  • A) Test different cost-per-click (CPC) bids
  • B) Test only one version of your ad text
  • C) Lower the cost-per-click (CPC) bids and increase the budget
  • D) Delete keywords that are generating the most clicks

100.) Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • A) Use target search page location to help get your client’s ads to the top of mobile search page results
  • B) Set a mobile bid adjustment to increase bids for searches on mobile devices
  • C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

101.) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • A) “Display Network only – All features”
  • B) “Shopping”
  • C) “Search Network only – All features”
  • D) “Search Network only – Standard”

102.) Which of these metrics is especially important to clients who are running a branding campaign?

  • A) Clickthrough rate (CTR)
  • B) Average cost-per-click (avg. CPC)
  • C) Impressions
  • D) Phone call conversions

103.) On the Google Display Network, your ad is eligible to show on a webpage if your:

  • A) keywords match that webpage’s content
  • B) ad text matches that webpage’s content
  • C) landing page matches that webpage’s content
  • D) website matches that webpage’s content

104.) When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • A) Maximize clicks
  • B) Enhance cost-per-click (CPC)
  • C) Target return on ad spend (ROAS)
  • D) Target search page location

105.) Keyword Planner can help you build a new Search Network campaign by:

  • A) organizing potential placements into ad groups
  • B) suggesting landing pages for your ads
  • C) multiplying keyword lists together
  • D) creating new ads based on your keywords

106.) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A) A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • B) A call-to-action like “Visit our gym now”
  • C) Add a promotion like “20% off fitness classes”
  • D) Add a call-to-action like “Sign up for a free trial”

107.) If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

  • A) sitelink extensions
  • B) previous visit extensions
  • C) callout extensions
  • D) location extensions

108.) A standard AdWords text ad is made up of:

  • A) a display URL and description text
  • B) a headline, image, and description text
  • C) a headline and description text
  • D) a headline, a display URL, and description text

109.) Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • A) Remarketing
  • B) Keywords
  • C) Topics
  • D) Placements

110.) An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • A) The profit derived from a paid click
  • B) The bids of the next closest advertiser
  • C) The average profit per conversion
  • D) The Quality Score of the keyword

111.) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • A) the daily budget you’ve set
  • B) your historical conversion rate
  • C) the expected impact of extensions and other ad formats
  • D) the search ranking of your website

112.) Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • A) Mobile bid adjustments
  • B) Target return on ad spend (ROAS)
  • C) Target search page location flexible bidding strategy
  • D) Cost-per-acquisition (CPA)

113.) How can you see if people are searching for your client’s services during the early morning and evening hours?

  • A) Monitor reach and frequency data
  • B) Run a keyword diagnosis
  • C) Segment performance statistics by time
  • D) Run a search terms report

114.) You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

  • A) Pause your clients’ campaigns and recreate them in your manager account
  • B) Use your clients’ sign-in information to access and manage the accounts
  • C) Link the client accounts to your My Client Center (MCC) manager account
  • D) Consolidate the 3 accounts into a new AdWords account you create

115.) Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

  • A) “Search Network with Display Select”
  • B) “Shopping”
  • C) “Search Network only”
  • D) “Display Network only”

116.) When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • A) Include call-to-actions, such as “Find the nearest location”
  • B) Information about Italian food in the description
  • C) Use the same headline and description as other advertisers
  • D) An exclamation point in the display URL

117.) You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

  • A) reach people who are interested in similar products
  • B) use text ads that encourage people to call her business
  • C) use text ads that encourage people to visit her website
  • D) reach people who are searching for her products

118.) An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

  • A) Set a daily budget of $20 for the advertiser’s campaign
  • B) Set a bid of $20 per ad group
  • C) Set a daily budget of $20 for the advertiser’s account
  • D) Set a bid of $20 for the advertiser’s campaign

119.) Which client would you advise to use radius targeting?

  • A) Luis, whose e-commerce business delivers nationwide
  • B) Denise, whose service can reach customers within 30 miles
  • C) Christopher, who wants to promote his new product in select cities
  • D) Mabel, who wants to exclude her ads from certain cities

120.) What does “converted clicks” measure?

  • A) The total number of clicks within your chosen conversion window
  • B) The total number of conversions divided by the total number of clicks
  • C) The total number of clicks that led to a conversion
  • D) The percentage of clicks that led to a conversion

121.) Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

  • A) “Display Network only – All features”
  • B) “Search Network with Display Select – All features”
  • C) “Display Network only – Remarketing”
  • D) “Search Network only – All features”

122.) Your ad can show to a user when your targeted language matches:

  • A) a user’s browser setting
  • B) a user’s Google interface language setting
  • C) the language of websites a user visits most often
  • D) a user’s operating system language

123.) What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • A) Add search terms that are not leading to many clicks as negative keywords
  • B) Add sitelinks to your ads to make them even more prominent
  • C) Make sure all of these search terms are included as keywords, regardless of relevance
  • D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

124.) Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • A) Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • B) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • C) Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • D) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

125.) When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

  • A) traffic estimates for placement ideas
  • B) historical conversion rate estimates for your keyword and placement ideas
  • C) historical cost-per-click (CPC) estimates for your keyword and placement ideas
  • D) traffic estimates for your keyword ideas

126.) You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  • A) creating ads that include terms or phrases people are searching for
  • B) creating relevant ads and keywords, but not using ad extensions
  • C) creating ads that link to a generic landing page
  • D) creating relevant keywords and ads, and using ad extensions

127.) Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • A) “Display Network only – All features”
  • B) “Display Network only – Remarketing”
  • C) “Search Network with Display Select – All features”
  • D) “Search Network only – All features”

128.) How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

  • A) CPC bids are effectively converted to CPM bids
  • B) CPM bids are effectively converted to CPC bids
  • C) Ads using CPC bids are not allowed to compete on the Display Network
  • D) CPC and CPM bids only compete against bids of the same type

129.) Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • A) they perceive her products
  • B) likely they are to become a regular customer
  • C) they interact with her website
  • D) likely they are to click her ads

130.) Which of the following items is not a component of Quality Score?

  • A) Landing page experience
  • B) Maximum cost-per-click (max. CPC) bid
  • C) Ad relevance
  • D) Expected clickthrough rate (CTR)

131.) Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • A) Create a campaign with ads and keywords written in French
  • B) Create a campaign targeting Paris and languages other than French
  • C) Create a campaign targeting French and regions other than Paris
  • D) Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

132.) Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

  • A) Increase the maximum cost-per-click (CPC) bid
  • B) Change the ad delivery method from “Accelerated” to “Standard”
  • C) Lower the daily budget amount
  • D) Pause the campaign to stop showing ads and accruing costs

133.) A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

  • A) Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
  • B) Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • C) Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • D) Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

134.) In order to appeal to customers on mobile devices, it’s important to:

  • A) Send users to a video-based landing page
  • B) Send users to a mobile-friendly landing page
  • C) Avoid using ad extensions
  • D) include your phone number as your display URL

135.) Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

  • A) Create multiple campaigns, each with a set of related keywords
  • B) Create campaigns based on the structure of his client’s website
  • C) Create one campaign with a broad selection of keywords
  • D) Create one campaign for all the products his client offers

136.) When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • A) based on how much your product is worth
  • B) 50% of how much your product is worth
  • C) the same amount as the profit generated by your product
  • D) the same amount as the revenue generated by your product

137.) You would choose to advertise on the Google Search Network if you wanted to:

  • A) reach customers browsing websites related to your business
  • B) reach customers while they’re searching for your products or services
  • C) choose the types of websites where you want your ads to show
  • D) choose from a range of ad formats, like video and image ads

138.) An advertiser should group their campaigns by:

  • A) type of product or service
  • B) number of keywords
  • C) maximum cost-per-click (CPC) bids
  • D) number of ad groups per campaign

139.) A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • A) Specific terms about the benefits of running
  • B) Specific terms about the shoe brand and model your client is selling
  • C) Generic terms about running and running shoes
  • D) Generic terms about different types of women’s shoes

140.) Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

  • A) App promotion ads
  • B) Product Listing Ads
  • C) Image ads
  • D) Sitelink extensions

141.) When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • A) AdWords only shows an ad for keywords with proper spelling and plural forms
  • B) Your keyword list would be disapproved based on Google’s advertising policies
  • C) AdWords can automatically include these variations for you
  • D) Broad match includes the exact words and phrases a user searches for

142.) Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • A) Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • B) Use the top movers report which campaigns have seen the biggest change in clicks since last month
  • C) Use the paid & organic report to show when his website appears in organic search, with no associated ads
  • D) Use the Search term report to show which search terms lead to the most clicks on his ads

143.) What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  • A) Replace the existing landing page with the new one and compare this month’s data to last month’s
  • B) Run a Campaign Experiment on the existing campaign that switches between both landing pages
  • C) Create another ad group for the new landing page and compare the two ad groups
  • D) Create another campaign for the new landing page and compare the two campaigns

144.) Which is a benefit of advertising online with Google AdWords?

  • A) Advertisers can choose how much they spend and only pay when someone clicks their ad
  • B) Advertisers can choose how many times their ad should show during the day
  • C) Advertisers pay the same amount every time someone clicks their ad
  • D) Advertisers can pay to always show their ad above the organic search results

145.) A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

  • A) Google’s Search Network will help her target people who are more likely to download her app
  • B) She can use keywords like “mobile app” to target people who are more likely to download her app
  • C) Google’s Display Network includes many mobile apps where she could show her ad
  • D) She can use mobile app extensions to reach users in apps

146.) You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

  • A) It lets people who see your ad get directions to your store on Google Maps
  • B) It allows you to show your ad on app categories that you choose
  • C) It encourages people using mobile devices to install your app
  • D) It directs people to your online store to purchase your products

147.) Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • A) Create multiple ad groups that target different devices, and monitor the results
  • B) Set up an experiment to test which device he should target
  • C) Create multiple campaigns that target different devices, and monitor the results
  • D) Segment his campaign statistics table by device

148.) While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • A) create a different ad for each keyword
  • B) create multiple ads for each keyword
  • C) only create one ad that’s relevant to all keywords
  • D) create ads that are relevant to all keywords

149.) When building a keyword list for a Display Network campaign, you should do which of the following:

  • A) Use Display Campaign Optimizer to identify new keywords
  • B) Only include exact match keywords
  • C) Only use Keyword Planner to identify new keywords
  • D) Include keywords that are related to the websites your customers visit

150.) If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • A) Placements
  • B) Audiences
  • C) Keywords
  • D) Topics

151.) You would choose to advertise on the Google Display Network if you wanted to:

  • A) show ads to people on non-Google search sites
  • B) show ads on Google Maps
  • C) show ads on websites related to your business
  • D) show ads on Google Shopping

152.) Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • A) AdWords policies can help web user distinguish between ads and search results
  • B) AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
  • C) AdWords policies can keep disapproved ads and websites out of organic search results
  • D) AdWords policies can help keep ad costs low and affordable for advertisers

153.) Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

  • A) Keywords
  • B) Placements
  • C) Website
  • D) Ad text

154.) You can use Keyword Planner to identify:

  • A) the number of negative keywords you should add
  • B) the amount of traffic potential keywords might get
  • C) which text ads are performing best based on your keywords
  • D) webpages where your ad can appear based on your keywords

155.) Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • A) Number of clicks on her ads and costs to produce her purses
  • B) How many times her ads have been viewed and clicked on
  • C) Number of clicks on her ads and revenue they generated
  • D) Costs to produce her purses and revenue generated from her ads

156.) You can use Display Planner to:

  • A) see how other advertisers perform on websites where you want your ad to appear
  • B) compare how your current Display Network campaign could perform on websites you’d like to target
  • C) see ways to reach your target audience based on your keywords, website, or interest categories
  • D) see which image and text ads are performing best on the specific websites you’re targeting

157.) You can use audience targeting to show your ads to:

  • A) specific websites, based on specific interests
  • B) groups of websites, based on specific interests
  • C) specific groups of people, based on their interests
  • D) specific groups of people, based on their location

158.) When someone clicks your ad, the actual amount you’re charged will be:

  • A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  • B) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  • C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  • D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

159.) What’s one of the main benefits of using ad extensions?

  • A) Extensions increase your reach by showing your ad on more advertising networks
  • B) Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • C) Extensions provide additional information to make your ads more relevant to customers
  • D) Extensions are automated so you don’t have to create your ads

160.) Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • A) measures trends relating to the search terms people have used before seeing your ad
  • B) focuses on getting customers to complete an online purchase
  • C) shows you which ads lead to customer actions that have value for your business
  • D) automatically gives you personal details about the people who convert

161.) Which ad extension would you use for an advertiser who has a chain of restaurants?

  • A) Seller ratings
  • B) Location extensions
  • C) Sitelink extensions
  • D) Previous visits extensions

162.) Conversion Optimizer can help drive conversions by using your conversion history and:

  • A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  • D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely

163.) Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

  • A) Create new ad groups with several keyword match types
  • B) Create new ad groups with with related keywords grouped together
  • C) Remove half of the keywords from the ad group
  • D) Create one ad group for every five keywords

164.) Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A) A page with information on instrument rentals and a contact form
  • B) His homepage, with links to instrument sales, rentals, and music lessons
  • C) A page with information on music lessons and a contact form
  • D) A page with a wide selection of instruments for sale

165.) Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • A) Karen’s ads often show below her organic results for the search query
  • B) People who see Karen’s site in relevant organic search results often click through to her site
  • C) Karen’s ads don?t often show for the search query
  • D) Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

166.) Which statistic indicates how often a click has led to a conversion?

  • A) Cost-per-conversion
  • B) Clickthrough rate (CTR)
  • C) Conversion rate
  • D) Converted clicks

167.) Each campaign in your AdWords account should have a single:

  • A) maximum cost-per-click (max. CPC) bid
  • B) landing page
  • C) business goal
  • D) ad group

168.) What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • A) Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • B) Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • C) Add display ads and affinity audiences targeting people interested in green living and beauty
  • D) Target large metropolitan areas where people are more likely to encounter her product

169.) Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • A) Make sure the landing page is closely related to the ad
  • B) Increase the average daily budget for the campaign
  • C) Broaden the list of keywords to reach more potential customers
  • D) Increase the cost-per-click (CPC) bid for low-performing keywords

170.) What’s a benefit of having multiple ads in an ad group?

  • A) AdWords will automatically match each ad to the keywords it’s most relevant to
  • B) Ads are only eligible to show ad extensions if there are more than one ad in that group
  • C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  • D) AdWords will automatically rotate your ads and show the best performing ones more often

171.) Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

  • A) show ads when someone searches for dance classes
  • B) match his ad text to what people are searching
  • C) pick the most popular keywords for his campaign
  • D) show ads on dance websites and YouTube videos

172.) Why should you link your client’s AdWords account to Google’s Webmaster Tools?

  • A) See how your ads performed when triggered by actual searches
  • B) See how often your ads rank higher in search results than those of other advertisers
  • C) See if people reach your client’s website via ads or organic search results
  • D) See which campaigns have the biggest changes in clicks, costs, and conversions

173.) Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • A) Use a location bid adjustment to increase bids for customers in Tokyo
  • B) Create a separate ad group to target ads and bids for Tokyo
  • C) Use the user location view to understand if people who click your ads are located in Tokyo
  • D) Refine where your ads show by adding the keyword “Tokyo”

174.) Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • A) Cost-per-view (CPV)
  • B) Cost-per-thousand-impressions (CPM)
  • C) Cost-per-click (CPC)
  • D) Cost-per-acquisition (CPA)

175.) Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

  • A) Dynamic Search Ads
  • B) Ecommerce tracking
  • C) Remarketing
  • D) Conversion tracking

176.) Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • A) Reach and frequency data
  • B) Cost-per-thousand-impressions (CPM) bidding
  • C) Call extensions
  • D) Placement targeting

177.) What’s a reason to use the “Search Network with Display Select” campaign type?

  • A) Your ads only show on the first page search results
  • B) You can pick the exact websites where you want your ad to show
  • C) You can use one budget to advertise on the Search Network and Display Network
  • D) Your video ads can run on the Search Network

178.) Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • A) Undo and redo multiple changes while editing his campaigns
  • B) Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
  • C) Mange, edit, and view multiple accounts at the same time
  • D) Copy or move items between ad groups and campaigns

179.) When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • A) Negative match keywords
  • B) Broad match keywords
  • C) Exact match keywords
  • D) Phrase match keywords

180.) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

  • A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
  • B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
  • C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
  • D) Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

181.) You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • A) How much you’ve spent on the campaign compared to the value of leads generated
  • B) You can’t calculate return on investment for campaigns that are focused on online leads
  • C) The percentage of budget spent compared to how many forms were completed
  • D) The number of clicks your ad received divided by the number of times it showed

182.) Which is a benefit of advertising online?

  • A) Reach people who are likely interested in what you’re advertising
  • B) Automatically collect information about potential customers
  • C) Increase your position in organic search results
  • D) Make money by showing ads on your website

183.) Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • A) Online advertising is always less expensive than traditional media
  • B) Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • C) Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • D) Traditional media generates exposure, but online advertising campaign can guarantee sales

Publicidad de vídeo – Google Adwords

By

Publicidad de vídeo – Google Adwords

 

Verdadero o falso: Los anuncios de vídeo pueden aparecer en vídeos marcados como «Privados» en YouTube.

 

Verdadero

Falso

 

Verdadero o falso: Puedes utilizar la segmentación contextual con vídeos.

 

Verdadero

Falso

 

¿Qué mide la frecuencia media de visualización?

 

Todas las respuestas son incorrectas

El porcentaje de visualización medio del anuncio

El número medio de visualizaciones del canal

El número medio de veces que los usuarios han visto el anuncio

 

¿Cuándo se añade a una usuaria a la lista de remarketing de vídeo de un anunciante?

 

Cuando realiza una compra en el sitio web del anunciante

Cuando hace clic en el anuncio

Cuando ve el anuncio

Cuando ve el anuncio por segunda vez

 

Los anuncios de vídeo se pueden mostrar en:

 

La Red de Display y aplicaciones o sitios web de partners de vídeo

YouTube y aplicaciones o sitios web de partners de vídeo

Solo en YouTube

YouTube y la Red de Display

 

_______ se utilizan para las campañas de vídeo.

 

Las pujas de coste por visualización (CPV)

Las pujas de coste por adquisición (CPA)

Las pujas de coste por clic (CPC)

Las pujas de coste por cada mil impresiones (CPM)

 

Con YouTube Analytics, puedes realizar un seguimiento de las métricas de:

 

El coste de la visita por canal

El porcentaje de saltos de los anuncios TrueView

Las ubicaciones de reproducción

La duración de una sesión de YouTube

 

Un anunciante puede:

 

Hacer el remarketing de anuncios de vídeo de la Red de Búsqueda en la Red de Display

Orientar la publicidad a los espectadores que ven anuncios de la competencia en YouTube

Combinar una lista de remarketing de AdWords con un bloque de anuncios masthead

Optimizar el remarketing aumentando las pujas de temas o los canales que generen la mayor respuesta a los anuncios

 

¿Cómo puede un anunciante calcular el porcentaje de visualización de una campaña de vídeo?

 

Dividiendo el número de impresiones entre el número de clics

Observando el porcentaje de espectadores que han visto el vídeo hasta el último cuartil

Dividiendo el número de clics entre el número de visualizaciones

Dividiendo el número de visualizaciones entre el número de impresiones

 

¿Cuál es el tiempo medio necesario para que se apruebe un anuncio de vídeo?

 

2 horas

Los anuncios de vídeo pueden aparecer de forma instantánea en YouTube y en la Red de Display

1 día laborable

10 días laborables

 

Si un anunciante añade temas y audiencias afines al mismo grupo de segmentación, un anuncio TrueView se mostrará:

 

Únicamente en los temas segmentados

Únicamente cuando coincidan los temas segmentados y las audiencias afines

Únicamente en audiencias afines segmentadas

En temas segmentados y audiencias afines

 

Los anuncios de vídeo TrueView in-display se publican en:

 

Las páginas de búsqueda y de vídeo de YouTube, y la Red de Display

La Red de Display

La Red de YouTube

La Red de Búsqueda y la Red de Display

 

El tamaño inicial de la lista de remarketing de las campañas de vídeo incluye a usuarios de los últimos:

 

15 días

No puedes incluir a visitantes de días anteriores

540 días

30 días

 

Verdadero o falso: Con los anuncios de vídeo TrueView in-stream, el anunciante paga cuando alguien coloca el cursor sobre el anuncio durante cinco segundos.

 

Verdadero

Falso

 

¿Cuál de las siguientes listas de remarketing se puede utilizar para una campaña de vídeo?

 

Personas que han visto determinados vídeos en el canal de YouTube del anunciante

Personas que han hecho clic en el botón +1 de la página de Google+ del anunciante

Personas que han saltado los anuncios TrueView in-stream del anunciante

Todas las respuestas son correctas

 

¿En qué formatos TrueView puede utilizar un anunciante un banner complementario?

 

In-display

In-stream

In-stream e in-display

Todas las respuestas son incorrectas

 

¿En qué se basa la facturación de masthead?

 

Las impresiones y los clics

Las impresiones

Los clics

Una tarifa plana diaria

 

¿Qué práctica recomendada se aconseja para crear un anuncio TrueView in-stream eficaz?

 

Incluir una llamada a la acción contundente para que el espectador sepa lo que debe hacer

Todas las respuestas son correctas

Utilizar al menos tres tipos de segmentación para determinar el que ofrece el mejor rendimiento

Añadir una limitación de frecuencia

 

¿Qué opción de rotación de anuncios no se puede utilizar para las campañas de vídeo?

 

Rotar de forma equitativa

Optimizar para obtener visualizaciones

Optimizar para obtener clics

Optimizar para obtener conversiones

 

¿Qué necesita un anunciante para configurar una campaña de anuncios de vídeo?

 

Un porcentaje de conversiones de al menos el 5% en la Red de Búsqueda

Un presupuesto básico de AdWords, además de costes de pago por clic

Un presupuesto para crear anuncios de vídeo profesionales

Un vídeo de YouTube

 

¿Qué métodos de segmentación se pueden usar con los anuncios TrueView?

 

Temas

Audiencias afines y en el mercado

Remarketing

Todas las respuestas son correctas

 

Verdadero o falso: Los anunciantes pueden establecer pujas por formato de anuncio.

 

Verdadero

Falso

 

Si tu cliente quiere una cobertura y un precio específicos en YouTube, debes utilizar:

 

La compra mediante reserva

Los anuncios de vídeo TrueView

La segmentación por ubicación

Las audiencias afines

 

Verdadero o falso: Es posible enlazar varias cuentas de YouTube con una cuenta de AdWords.

 

Verdadero

Falso

 

¿Cuál es la diferencia entre las pujas de coste por clic (CPC) y las pujas de coste por visualización (CPV)?

 

Con las pujas de CPC, la anunciante paga por un clic en su canal de YouTube, mientras que, con las pujas de CPV, paga por una conversión

Con las pujas de CPC, la anunciante paga por un clic en un anuncio, mientras que, con las pujas de CPV, paga cuando un usuario interactúa con el contenido (por ejemplo, al hacer clic en la opción de instalar o al ver los primeros 30 segundos del anuncio)

Con las pujas de CPC, la anunciante paga por una impresión, mientras que, con las pujas de CPV, paga cuando un usuario ve al menos cinco segundos del anuncio

Con las pujas de CPC, la anunciante paga por un clic que atrae a un usuario a su sitio web, mientras que, con las pujas de CPV, paga cuando se genera una impresión

 

¿Qué se puede hacer en YouTube Analytics?

 

Comprobar el número de acciones obtenidas de TrueView

Crear listas de remarketing

Comprobar los informes de interacción

Comprobar el volumen de conversiones

 

¿Qué no se puede añadir a un vídeo TrueView?

 

Una promoción de aplicación para móviles

Un banner complementario

Una superposición de llamada a la acción

Un teletipo

 

¿Cuál es la duración máxima que puede tener un anuncio de vídeo TrueView?

 

1 minuto y 30 segundos

30 segundos

No hay límite de tiempo

7 minutos

 

¿A qué dispositivos puede orientar la publicidad un anunciante con un masthead de vídeo para móviles?

 

Solo a Android

Solo a los móviles

Solo a los tablets

A los móviles y a los tablets

 

¿Dónde se publicaría una superposición de llamada a la acción (CTA)?

 

Todas las respuestas son correctas.

En vídeos de tu canal

En anuncios TrueView in-display

En vídeos insertados

 

Se registra una visualización de anuncio TrueView in-stream cuando un espectador:

 

Accede a la página de YouTube en la que se muestra el anuncio

Ve o salta el anuncio

Ve el anuncio por segunda vez

Interactúa con el anuncio (por ejemplo, hace clic en una llamada a la acción)

 

Un anuncio de vídeo TrueView in-display debe durar:

 

Más de 30 segundos

Menos de 30 segundos

2 minutos aproximadamente

No hay límite de tiempo

 

Los recuentos de limitación de frecuencia incluyen:

 

Todas las impresiones que se muestran en la primera posición del anuncio

Solo las impresiones que han provocado clics

Solo las impresiones que se han podido visualizar

Todas las impresiones, incluidas aquellas que no se han podido visualizar

 

Verdadero o falso: Los anunciantes deben implementar un código para utilizar la función de remarketing en una campaña de vídeo.

 

Verdadero

Falso

 

¿Qué se debe tener en cuenta al evaluar el rendimiento de una campaña TrueView de un anunciante pensada para mejorar la notoriedad de marca?

 

El porcentaje de visualización y el coste por clic (CPC)

Las opciones de segmentación que se han utilizado

El porcentaje de visualización, el coste por visualización (CPV) y las visualizaciones con seguimiento

El porcentaje de clics (CTR) y el coste por clic (CPC)

 

Los anuncios TrueView in-display se pueden mostrar en:

 

La Red de Búsqueda y la Red de Display

La Red de Display

YouTube

YouTube y la Red de Display

 

¿Qué puede hacer un anunciante si enlaza una cuenta de AdWords con una cuenta de YouTube?

 

Todas las respuestas son correctas

Acceder a más métricas de informes de vídeo

Crear superposiciones de llamada a la acción

Crear una lista de remarketing

 

Si tu cliente quiere pagar solo cuando alguien vea un anuncio, debes utilizar:

 

Anuncios TrueView in-stream

Anuncios en la página principal de YouTube

Anuncios de texto

Pujas de coste por cada mil impresiones visibles (vCPM)

 

Los anuncios TrueView in-stream e in-display se muestran respectivamente:

 

Como miniaturas en las que se puede hacer clic y antes de vídeos

En la parte superior e inferior de vídeos

Antes de vídeos y como miniaturas en las que se puede hacer clic

A la izquierda y a la derecha de vídeos

 

Verdadero o falso: La exclusión de direcciones IP no está disponible para las campañas de anuncios TrueView.

 

Verdadero

Falso

 

La mejor forma de reservar un anuncio es:

 

Ponerse en contacto con un representante de ventas de Google

Crear una campaña de vídeo estándar

Introducir especificaciones en la pestaña Reserva

Crear una campaña de reserva en AdWords

 

A un anunciante se le cobra por la visualización de un anuncio TrueView in-display cuando un espectador:

 

ve un anuncio TrueView in-stream después de ver un anuncio TrueView in-display.

comparte el anuncio.

hace clic en el anuncio y ve su primer fotograma.

ve todo el anuncio.

 

Verdadero o falso: Los anuncios TrueView in-stream y TrueView in-display pueden encontrarse en la misma campaña de vídeo.

 

Verdadero

Falso

 

Las superposiciones de llamada a la acción son compatibles con:

 

Cualquier formato de anuncio TrueView

Los anuncios TrueView in-display que tienen una duración de al menos 30 segundos

Los anuncios TrueView in-stream solamente

Los anuncios TrueView in-display solamente

 

Puedes ver métricas de la duración media de la visualización de un vídeo en:

 

La pestaña Retención de la audiencia de YouTube Analytics

Los informes de AdWords

La pestaña Campañas de AdWords

Google Analytics

 

Verdadero o falso: Las listas de remarketing de YouTube se pueden utilizar con anuncios de display y de texto estándar.

 

Verdadero

Falso

 

Enlazar un canal de YouTube con una página de Google+ permite:

 

administrar varios canales desde una cuenta de Google y permitir que varias personas administren un canal.

administrar varios canales desde una cuenta de Google.

administrar un canal desde una cuenta de Google y permitir que varias personas administren un canal.

administrar un canal desde una cuenta de Google.

 

Los anuncios _________ se pueden crear y administrar a través de AdWords.

 

Comprados mediante reserva

TrueView

De televisión

Masthead

 

¿Cuáles son las prácticas recomendadas para crear un anuncio TrueView in-stream?

 

Describir claramente los siguientes pasos que los clientes pueden realizar

Todas las respuestas son correctas

Añadir una superposición de llamada a la acción

Mostrar el mensaje más importante al principio del vídeo

 

Un clic en un banner complementario:

 

Todas las respuestas son correctas

Cuenta como una visualización aunque la persona no haya visto 30 segundos del anuncio

Puede dirigir a un canal de YouTube.

Puede dirigir a una URL externa

 

La publicidad en vídeo de YouTube te permite:

 

Usar estadísticas de pago por informe y pagar solo por clics de destino

Usar estadísticas de vídeo gratis

Usar estadísticas de pago por informe y pagar una sola tarifa mensual

Pagar una sola tarifa mensual

 

El remarketing de vídeo es un método para optimizar:

 

Campañas de vídeo

Estrategias de pujas de coste por visualización (CPV)

Conversiones

Estrategias de pujas

 

¿Cuál es el porcentaje de visualizaciones de una campaña de AdWords con 10.000 impresiones, 900 visualizaciones y 300 clics?

 

0,02

0,09

0,2

0,11

 

La forma más eficaz de controlar el número de veces que alguien ve un anuncio es:

 

disminuir los niveles de las pujas.

establecer una puja de coste por visualización (CPV) más baja en el grupo de segmentación.

supervisar las métricas de retención de la audiencia con YouTube Analytics.

establecer un límite de frecuencia.

 

¿Cuáles son las opciones de segmentación para mastheads?

 

Visitantes de la página principal de YouTube en un país segmentado

Temas y remarketing

Afinidad, remarketing y temas

Afinidad y remarketing

 

¿Qué porcentaje de visualizaciones de vídeo en YouTube proviene de dispositivos móviles?

 

Más de un 50%

Casi un 15%

Más de un 75%

Casi un 25%

 

¿Por qué es importante medir la frecuencia media de visualización?

 

Te indica el número de personas que ven el anuncio

Te permite realizar un seguimiento de las conversiones de forma continua

Muestra la frecuencia con la que el usuario medio ve el anuncio o interactúa con él

Muestra el nivel de interacción de los usuarios con el anuncio

 

Un espectador puede saltar un anuncio TrueView in-stream después de:

 

2 segundos

5 segundos

10 segundos

7 segundos

 

¿Cuál de las siguientes opciones es un ejemplo de ubicación gestionada para un anuncio TrueView in-stream?

 

Un vídeo de YouTube específico

Un sitio web de la Red de Display

Un canal de YouTube

Todas las respuestas son correctas

 

Los anuncios TrueView in-stream pueden aparecer en:

 

Los resultados de búsqueda de Google y las páginas de visualización de YouTube

Google Play Store

Las páginas de visualización de YouTube

Los mastheads de YouTube

 

¿Cuál de las siguientes opciones es un consejo para optimizar un vídeo TrueView con el objetivo de captar la atención de los espectadores?

 

Aumentar la puja de cada grupo de segmentación un 100%

Publicar el anuncio en las versiones in-stream e in-display

Añadir una superposición de llamada a la acción

Añadir exclusiones a la campaña

 

Las campañas TrueView pueden ser útiles para optimizar:

 

Clics

Impresiones

Visualizaciones e interacciones

Conversiones

 

¿Cómo puede un anunciante configurar el seguimiento de conversiones de AdWords para una campaña de anuncios TrueView in-stream?

 

Con Google Analytics

Mediante la creación de un código de seguimiento de conversiones de AdWords

A través de YouTube Analytics

No se pueden medir las conversiones con el formato in-stream

 

Un cliente que quiere mostrar anuncios en la Red de Display antes o después de vídeos populares, o durante la reproducción de estos, debe:

 

Añadir la palabra clave «vídeo» en las campañas relevantes

Crear una campaña de anuncios de vídeo

Añadir una superposición de llamada a la acción a los anuncios de vídeo

Crear un conjunto de anuncios de display para cada audiencia objetivo

 

Los usuarios se añaden a la lista de remarketing de vídeo de un anunciante cuando:

 

Hacen clic en un anuncio de texto de los resultados de búsqueda de Google

Ven, comentan o comparten el vídeo de YouTube de un anunciante de la competencia, o hacen clic en Me gusta en él

Inician sesión en YouTube

Ven, comentan o comparten el vídeo de YouTube del anunciante o hacen «Me gusta» en él

 

¿Qué miden las acciones ganadas?

 

Las visitas al sitio web, las visualizaciones y los comentarios ganados

Las visualizaciones, los comentarios y los «Me gusta» ganados

Los comentarios y las visitas al sitio web ganados

Las conversiones ganadas

 

A través de un anuncio masthead, un anunciante puede reservar:

 

Páginas de búsqueda de YouTube

Canales específicos

Vídeos específicos

La página principal de YouTube

 

Los anuncios de vídeo pueden aparecer en:

 

Sitios web de la Red de Display

Vídeos de YouTube específicos

Canales de YouTube específicos

Todas las respuestas son correctas

 

Las campañas de vídeo de TrueView pueden incluir:

 

Imágenes

Vídeos subidos directamente a YouTube

Otros formatos de vídeo

Texto

 

Verdadero o falso: Para obtener acceso completo a YouTube Analytics, debes enlazar tus cuentas de AdWords y YouTube.

 

Verdadero

Falso

 

Los anuncios TrueView in-display se publican en:

 

Los vídeos y los resultados de búsqueda de YouTube, y la Red de Display

Google TV, los resultados de búsqueda de Google y la Red de Display

La página principal, los canales, las páginas de visualización y los resultados de búsqueda de YouTube, y la Red de Display

Las páginas de visualización y los anuncios masthead de YouTube, y los resultados de búsqueda de Google

 

¿Cuáles de los siguientes anuncios se pueden crear para mostrarse en la Red de Display?

 

Anuncios TrueView y VideoPlus

Anuncios masthead expandibles de página principal

Anuncios VideoPlus

Anuncios lightbox y TrueView in-display

 

Para publicar un anuncio de vídeo TrueView, el vídeo debe subirse a:

 

YouTube, con la configuración de privacidad en “Público” u “Oculto”.

YouTube, con la configuración de privacidad en “Privado”.

cualquier sitio de alojamiento de vídeos.

el sitio web del anunciante.

 

¿Qué se puede añadir a un anuncio de vídeo TrueView para aumentar su interactividad?

 

Un borde parpadeante

Un banner que se desplace

Un GIF animado

Una tarjeta